Porsche Becoming Volume Brand

While it may not be on the cusp of supplanting Toyota in terms of sales, the Porsche brand has enjoyed relatively consistent growth since 2009. Despite 2020 representing a poor sales year for just about everyone who wasn’t producing vaccines, the German manufacturer weathered the storm better than most and came back to break a few records the following year.

By the end of 2021, Porsche had sold nearly 302,000 vehicles globally. It also managed to break its previous sales records in China and the United States. Considering that global production volumes have remained suppressed by supply chain problems, it was an impressive accomplishment. However, Detlev von Platen, Executive Board Member Sales & Marketing at Porsche AG, believes the automaker can still outdo itself in 2022.

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Because We Can: The German SUV 'Coupe' Scene Now Comprises Three Automakers

Let it never be said that car companies don’t offer people what they want, because, according to sales data, BMW and Mercedes-Benz haven’t sold zero X4s, X6s, GLE Coupes, and GLC Coupes.

There is a market for four-door SUVs with steeply raked rears. Just because you don’t want one and hate the erroneous application of the word “coupe” (this author belongs in both camps) doesn’t mean your neighbor feels the same way. What you see above is Porsche’s first member of this strange new cabal of vehicles. It’s the Cayenne.

The Cayenne Coupe.

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Porsche Cancels Sale of Cayenne Diesel; Audi Pulls Diesel Cars From Site

Porsche announced Wednesday that it would stop selling its Cayenne Diesel model after regulators announced those cars were allegedly installed with an illegal “cheat device” to fool emissions tests.

Audi removed all diesels vehicles from their online configurator, even though the Q7 diesel was not mentioned by the Environmental Protection Agency has having a “defeat device” installed. The luxury brand has not yet announced any stop-sale of its cars. Volkswagen’s Touareg TDI, which is equipped with the same engine as Porsche and Audi, is still currently listed as on sale.

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BREAKING: EPA Expands Emissions Investigation to Volkswagen 3.0-Liter V6 Diesels
Avoidable Contact: Cayenne Won't Help Ya, Cayenne Won't Do You No Good.

“When,” I asked her, “did you realize that you, were, well, you know, an actual prostitute?”

“Well,” she said, rubbing her cigarette out in the waffle-patterned wrought-iron table, shielding her eyes against the sun as it set in the distance, “I’d been dancing for a while, and there was kind of a grey area there, you’d date a guy and he’d toss you some money to stay home from the club some nights, and then I started being less picky about the guys I’d let cash me out, if a guy was decent-looking he didn’t have to necessarily be my boyfriend. And then I had a friend who did a few parties from time to time, bachelor parties and stuff, and I went with her, and it was good money. And you get used to the idea that you can make five hundred or a thousand bucks really easy. So I stopped dancing because that was getting in the way of my ability to do parties.”

“And…”

And, I started taking calls to hotels in Beverly Hills. And one night I was on my way back from one of those and a guy in a nice car pulled up and offered me three hundred bucks for a quick date. It was bonus money, so I took it. Well, I went back to that street on a night when I wasn’t going to a hotel.” She frowns and looks down at the table for a moment before continuing. “So I’m out on the street, and I’m talking to a guy, and all of a sudden there’s a cop car there and they’re cuffing me, and I’m asking what’s going on, and they say I was soliciting, and I asked what they meant, and they said streetwalking, and I’m all, like, you have me confused with somebody else, I’m not a whore, I’m not a hooker, you know?”

Her hands flutter and she takes a sip of her soda, then she looks me square in the eye, level, expressionless. “Except, it turns out that I was.”

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Review: 2013 Porsche Cayenne Diesel

Heresy can be fun. Certainly it is so for an Irishman, what with Behan’s, “wonderful lack of respect for everything and everyone.”

And so, it has to be said, I’ve developed a certain fondness for Porsche’s big fat trucks and sedans precisely because they get up the nose of the purists – folks who think that Stuttgart’s time would be better spent trying to figure out how to build a durable, engaging sports-car experience rather than some donk-wheeled gin-palace with an expiry date like a lit fuse. I mean, they’re not wrong, it’s just a wee bit amusing to see how mad they get. Look – that one’s just bitten a policeman.

This two-tonne blasphemy is even better than usual, it’s a diesel. A truck-engined Porsche! Well, we’ve been here before: 924 fans eat your heart out.

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Review: 2011 Porsche Cayenne S

Strongly feel that Porsche should stick to sports cars? Personally, I’m willing to cut Zuffenhausen a little slack. Sports car sales, with their boom-and-bust cycles, don’t provide a sound foundation for corporate financial health. A more reasonable test: does Porsche’s entry look and drive unlike any other, in a manner consistent with the marque? Though not pretty, the Panamera passed this test. And the Cayenne SUV?

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The Next Cayenne Will Be An Audi

Audi will be developing all future larger SUVs offered by the many Volkswagen brands: The Porsche Cayenne, the Volkswagen Touareg, the Audi Q7 and whatever other larger 4x4s the other brands might offer (fat chance.) Audi was just handed the “Entwicklungshoheit” (design supremacy) for the brutes. Heretofore, they were designed by Porsche. Don’t cry Porsche, they received another job as a trade.

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Winterkorn: No 13th Brand For VW

VW CEO Martin Winterkorn is a superstitious man. He doesn’t want to add a 13th brand to his (or rather Piech’s) large collection. (Coincidentally, 12 is the number of Piech’s children. More or less. Nobody is quite sure,) “There are some who knock on our door. Some really want to come under our roof as they see we’re on a good path strategically. But we are satisfied with the current line-up,” Winterkorn said to Wirtschaftswoche. Specifically questioned about Volvo or (gasp) Daimler, Winterkorn answered: „There are many who would like to snuggle in VW’s cozy bed. Thank you, not interested.” Instead, he’s re-thinking the line-up of his new acquisitions: “I could imagine a smaller Cayenne derivative. Or a Porsche below the Boxster. This is under discussion.”

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What's Wrong With This Picture: Staying Current Edition
What's Wrong With This Picture: Scoville Scale Edition
What's Wrong With This Picture: Sign Of The Unrepentant Times Edition
  • Renewingmind The idea of a silent smell free world of vehicles sounds wonderful from a quality of life standpoint. Start with diesel trucks. Especially big ones. They are the worst offenders for fumes and noise.
  • DenverMike Pininfarina I know it's not related to this, I just like saying it.
  • Matt Posky I don't understand the appeal of fake meat and this seems to operate under a similar premise: You don't want the V8 because someone says it's bad for you. But you can have something designed to mimic the experience because that's what your body actually wants. The styling is cool I guess. But I don't understand why EVs don't just lean into what they are. Companies can make them produce any wooshing or humming noises they want. Buiding an entire system to help you pretend it still has a combustion engine seems a little lame.
  • DenverMike I'm sure it would have a volume control. It's nice to sneak into my neighborhood at 2am quietly. Or creep out, 4am. I don't get much sleep OK, but I always keep my V8 exhaust stock, as much as I love the sound of others loud. My stereo would make it pointless anyway.
  • FreedMike I’d love to see more tracks, or off-road parks if that’s your jam. But for those of us who’d love to take part in this kind of thing, practicality is the limiting factor. Racing has always been expensive, and most people don’t want to do it with their daily drivers - I’d love to see what my GLI would do on a track, but not at the cost of voiding my warranty, or potentially wrapping up the car (which I’m pretty sure would put me on State Farm’s Keith Moon-trashing-the-Holiday Inn list). As a practical matter, you have to have a vehicle that is intended to be used for racing, and the ability to fix it; most folks don’t have that kind of money or skill set.