#BroncoPickup

Ford had been rumored to be developing a pickup variant of the Bronco with the assumed strategy of competing with the likes of Jeep’s Gladiator by 2024. However, reports have surfaced that Blue Oval is notifying suppliers the program is being abandoned. While we knew that there was supposed to be another Bronco vehicle in development, Ford never confirmed it and it was unclear exactly how far along the program had managed to get. But as the company continued introducing new trucks (e.g. Maverick and Lightning) we were over here wondering how far the pickup market could realistically be stretched.

Apparently, so did Ford.

An all-new Ford Bronco is going to make its way back to dealerships sometime next year, and the speculation and hype around the next-generation off-roader is nearing feverish levels. Michigan Assembly builds the Ranger. It will also build the Bronco. But that’s not the only pickup truck that will be coming from there.

Automobile is reporting that a Bronco pickup truck is to start production in July of 2024 and will compete directly with Jeep’s Gladiator. The company making the prediction, AutoForecast Solutions, said that design and engineering for the truck began shortly after the launch of the Gladiator.

Why 2024? According to another source, the Focus-based Ford Courier is on the way in 2021. The next-generation Ranger set to go on sale during that time. Ford also plans to launch a Ranger Raptor on the new platform.