#BoltEV

Michigan’s Orion Assembly will be taking three weeks of downtime this month as General Motors continues addressing the fire recall pertaining to Chevrolet’s all-electric Bolt.

The automaker notified employees that the facility will see production idled from November 15th through December 3rd, though vehicle assembly won’t resume until the 6th. However the plant is already running on a diminished schedule so staff can assist with maximizing LG battery output and offer additional support related to the recall.

The Chevrolet Bolt has become the focus of negative attention following some fire incidents that were believed to be related to battery components. After two recalls, General Motors has decided to replace the battery modules of every model that could be impacted — rather than focusing on units with proven defects.

While it’s undoubtedly going to cost the company a fortune, this is probably the correct move. The implications of negative publicity stemming from repeat vehicle fires have a tendency to linger and be blown up to larger-than-life proportions. This is especially true if an automaker rushed that vehicle to market to better wrangle the segment. Just ask Ford about the Pinto if you’ve any doubts.

The National Highway Traffic Safety Administration (NHTSA) has issued an alert pertaining to Chevrolet Bolt owners, as the vehicles’ LG Chem battery packs could have a propensity to catch fire. On Wednesday, the safety organization recommended that the cars be left outdoors (ideally a healthy distance from anything flammable) and never left unattended while charging.

This defeats one of the largest perks of owning an electric vehicle (at-home charging), as customers will be required to buy extra-long cables and monitor their car outdoors for hours as it takes on energy. Owning a horse would be less work.

General Motors intends to launch a digital retail tool aimed at facilitating electric vehicle sales. However, this does not appear to represent a total shift away from the traditional dealer model — even if it technically furthers that cause.

While EVs have grown in popularity, they’re still a niche segment and perhaps not suited to the needs of all customers. That makes it risky to stock your showroom with them, depending on the geography. So we’ve seen multiple manufacturers embrace online sales and the flexibility that offers the manufacturer as a way to get around this. Some companies, like Tesla, even prioritize direct sales models above the alternative — and we’re seeing brands like Volvo beginning to do the same. GM said it would be using Tekion (founded by Tesla and Oracle bigwig Jay Vijayan) to help it sell EVs over the internet.

Chevrolet has issued a close-up shot of the Bolt EUV to maximize its marketing mileage ahead of the official debut. It looks like we’ll be seeing the “Electric Utility Vehicle” (crossover) delivered to us piecemeal as General Motors has already issued a darkened silhouette of the model’s exterior and a similarly shadowy peak of what’s going on inside.

Carefully spaced to drop right when the public forgot that Chevy was building the Bolt’s bigger brother, we’ve been given our first image of the model with the correct lighting — and it actually gives us a real sense of what the automobile might look like when the lid is finally lifted.

For those saddened that the second-gen Chevrolet Volt looks more like a regular car than it did in its first incarnation, the Bolt EV is the next best thing in quirky green vehicle looks [Live photos now available – CA].