#AskTheBestAndBrightest

It’s a strange question to ask, considering that Hyundai is already selling the Genesis and Equus luxury sedans, but apparently Hyundai decided to bring out the cars before launching a brand. According to the Wall Street Journal

There are three branding scenarios under consideration. The most likely is to create a subbrand called “Genesis,” and sell the models under the same dealership roof as Hyundai but in a separate part of the showroom, possibly with dedicated salespeople, said John Krafcik, the president of Hyundai Motor America.

The other scenarios are to keep the premium cars badged as Hyundais, or—in the most ambitious move—spin off the brand into separate dealer facilities, much like Lexus or Honda Motor Co.’s Acura

Those are the options, but for a little more context, let’s check in with Hyundai USA boss John Krafcik…

With the federal deficit balooning out of control, President Obama’s National Commission on Fiscal Responsibility and Reform has publicized its preliminary proposals, and goodness are there a lot of them. But only one of the commission’s proposals gets to the heart of this nation’s automotive future: a proposal to increase America’s gas tax. Federal fuel taxes currently stand at 18.4 cents a gallon for gasoline and 24.4 cents for diesel fuel, but the commission has proposed a 15 cent per gallon increase, to take effect starting in 2013.

Anyone who’s ever spent more money than they really could afford on a car they absolutely couldn’t live without knows that a certain amount of buyer’s remorse comes with the territory. I certainly felt a fair share of doubt about my own such purchase, when, just days after buying my ’99 M Coupe, I drove a friend over the Mt Hood pass in heavy weather. Having driven the car only a few times by then, I knew little about the M’s handling characteristics beyond its reputation for making fast decisions at the limit of grip. Sure, I’d blasted it around some dry sweepers, and even strung a few corners together, but I had no idea what to expect on rough, wet roads with poor visibility until I found myself pushing to get around traffic a few miles from the top of the pass.

The opportunity wasn’t endless: about a quarter mile of passing lane had opened up just as Highway 26 disappeared around a long but sharp corner. As the M’s suspension loaded up, rebound off the battered road suddenly made the back end go all light, and the hair on the back of my neck prickled as some internal G-meter began to worry about where the rear tires’ next bit of grip was going to come from. And then, just as my right foot was easing back off the throttle in hopes of calming the rear end’s polka dance, minor potholes became full-on ruts filled with water, and the M’s oversized rear tires started hydroplaning. As the rear of the car started to pull back into a fishtail, I realized that my beloved new car was scaring me a little… and that the Oregon winter hadn’t even properly begun yet. Could it be, I wondered, that I had just spent a lot of money on the wrong car?

I’ve test driven new cars during three periods in my life. The first of those periods, the year before I bought the Saturn in ’93, I went out every couple of weeks with a friend to do test drives. The second period was in ’96, when the same friend had me test drive the cars he was interested in while he sat shotgun, telling me that if I didn’t scare him, that would mean the car had passed the handling test. He rejected a Volvo 850 and several others, and bought an Audi A4. Then, in ’00, I helped a friend buy his Boxster, breaking my personal Vmax record on Rt. 128, Boston’s beltway in the process. My testing procedure didn’t call for 115 mph; but the car felt so firmly planted–like the Pentagon!–that I had no idea how fast I was going until I checked the speedo.

TTAC commenter esager writes in:

I have a dilemma that may interest our readership (yes, I feel a sense of ownership after being a daily reader for 3-4 years now).

A few years back, my wife and I bought a nice 2007 CPO 328i that was formerly used as a customer service loaner car for the one of our Seattle area BMW dealerships. We really enjoy its performance and sophistication and are happy with the car for the most part, save for the various and sundry trips to the dealership to fix a few warranty items – more trips than I think should be necessary, though not truly excessive. She drove it to work every day and was glad to have it. It’s under CPO warranty coverage for 2 more years.

Earlier this year, a note I left on the windshield of a 1991 318is (the one year E30 model with the M42 engine) allowed me to purchase said car from a co-worker as a daily driver and fixer. I got it for very cheap and have been dutifully cleaning, updating (oil pan gaskets, rear shock mounts, hydraulic timing chain tensioner, differential output shaft seal replacement, etc, etc), and generally enjoying the heck out of it. Lower control arms, ball joints etc. are in the future for this car.