#Alliance

We’ve always suspected that there’s something bigger driving the (well..) tie-up between Volkswagen and Suzuki than little cars: Big markets. Volkswagen holds the keys to China, where they rule the roost, whatever numbers GM may conjure-up. Suzuki is nobody in China. Suzuki holds the keys to India. Volkswagen is nobody in India. It’s the perfect marriage. Even more perfect with some Chinese help ….

With all the tie-ups going on between Japanese and mostly European car makers, conventional wisdom had it that Honda would not take part in the nampa with the gaijin. Everybody saw them stay pure and Nipponese. Not so, said Executive Vice President Koichi Kondo yesterday to The Nikkei [sub]. They would very much like a little tete-a-tete with attractive suitors. They were the wallflower, because they were too shy and awkward. Now, Honda is ready to play.

On October the 26th, 2009, Mr E. Niedermeyer asked the best and brightest whether Mazda can catch up on hybrid technologies. If you were a betting person, you’d have probably said no. Partly because Ford had divested a huge chunk of Mazda, which meant they took their hybrid system with them, but mainly because Mazda had no aspirations towards hybrids. It was more interested in lighter materials and stop/start systems. So, can Mazda catch up on hybrid powertrains? Well, the answer, to paraphrase a certain President, is yes they can and Mazda are going straight to the people who know this technology best. Asiaone.com reports that Toyota and Mazda have reached an agreement in which Toyota will sell Mazda key components in which they can build a hybrid car.

Cross-cultural alliances are the craze of the moment in the auto industry, particularly in the form of Europeans hooking up with Japanese partners. Renault & Nissan, PSA & Mitsubishi, Volkswagen & Suzuki and Bertel Schmitt & Tomoko (sorry, couldn’t resist it!) are just a few examples. Fiat, on the other hand, is not following the crowd. Moneycontrol.com reports that Luca di Montezemolo, Chairman of Fiat, is saying no ad un socio giapponese. “The others are doing what we have (already) done,” Montezemolo says. “This is a time when we have to be careful not get indigestion.” Is the Chrysler merger not sitting well on the stomach?

“We’re still dependent on each other,” Ford’s head of global product development Derrick Kuzak tells the Detroit News, dispelling rumors that Ford and Mazda are going their separate ways. “You cannot change that overnight.” According to Kuzak, many of Ford’s most important vehicles continue to be based off of Mazda platforms. Ford Chief Financial Officer Lewis Booth adds,

The strategic relationship continues. The business relationships continue. And they continue on the basis that they’ve always continued. Where it works to the benefit of both companies, we do things together, and where it doesn’t, we don’t.

Between trying to pull of one of the greatest attempted miracles in the history of the auto industry, and keeping things together at Fiat, you can bet Sergio Marchionne does. He tells the Freep:

This cannot go on forever. Certainly within the next 24 months, we’ll find a more permanent solution, either there or here. I’m not threatening the Italian side with a departure from Italy, but we need to find a solution.

A few days ago, TTAC reported that PSA and Mitsubishi were looking to forge closer ties with either a cross holding format, like Renault-Nissan, or by PSA taking a 30-50 percent stake in Mitsubishi. According to Bloomberg, analysts like Oppenheim’s Jens Schattner are ruling out equity acquisitions, saying the two firms should concentrate more on co-operation. “Peugeot doesn’t have the liquidity to take a major Mitsubishi stake in cash” he says, and he’s not the only one splashing cold water on the hook-up. Eric-Alain Michelis, an analyst at Societe Generale adds that PSA may have to issue new shares to pay for that stake in Mitsubishi they want, which will not please the Peugeot family as it will dilute their holding. Otherwise, “raising the finance would not be a walk in the park,” he reminds. Were PSA to issue shares to cover €1 billion of the $3.7billion needed for a 50% stake in Mitsubishi Motors, it would reduce the Peugeot family’s investment to 25%. Quelle horror!