Fiat Denies Seeking Asian Bride, Alfa Sale

Cammy Corrigan
by Cammy Corrigan

Cross-cultural alliances are the craze of the moment in the auto industry, particularly in the form of Europeans hooking up with Japanese partners. Renault & Nissan, PSA & Mitsubishi, Volkswagen & Suzuki and Bertel Schmitt & Tomoko (sorry, couldn’t resist it!) are just a few examples. Fiat, on the other hand, is not following the crowd. Moneycontrol.com reports that Luca di Montezemolo, Chairman of Fiat, is saying no ad un socio giapponese. “The others are doing what we have (already) done,” Montezemolo says. “This is a time when we have to be careful not get indigestion.” Is the Chrysler merger not sitting well on the stomach?

Fiat believes that it has a decent enough footprint in the East. It is building a plant in China with Guangzhou Automobile, has a joint venture with Tata motors and has close relations with Tata (Ratan Tata sits on Fiat’s board of directors). Luca di Montezemolo also believes that its stake in Chrysler will be sufficient to give Fiat a good presence in the Orient, with Jeep to be pushed hard in China.

In further developments, Mr Montezemolo took the opportunity to dismiss claims that Volkswagen would buy their Alfa Romeo marque after it was suggested by an analyst’s report. Bernstein analysts reckon that “Alfa may not be expensive and can sit on VW’s platforms.”. Mr Montezemolo dismissed this report by laying out plans for Alfa Romeo, “We will present the new Alfa … that substitutes the 147, and we think there are also very important opportunities for Alfa Romeo in the United States,” he said. “We have done everything that we said we would do. So give us a bit of time and we will do this,” Montezemolo pleaded. “There are big synergies with Chrysler that will allow us to cover market segments we are not present in.”. Fiat have laid out some mighty big plans and have Chrysler deep in the heart of them. But it is one thing having big plans and another thing executing them correctly. Let’s hope it goes well for Fiat and they they don’t end up with an embarrassing broken nose. At least, I can resist that joke.

Cammy Corrigan
Cammy Corrigan

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  • ZoomZoom ZoomZoom on Dec 15, 2009

    Priceless quote of the day: "This is a time when we have to be careful not to get indigestion." Lovely thought! But seriously, this should be EVERY COMPANY'S MISSION. And thank you for the lovely pic. It beats yet another depressing pic of Whitacre and Henderson, or some beater rustbucket. Yuck! * apologies to the Curbside Classics series and its fans...but come on, the recent pics have been downers. I think I smelled mildew in one of them...right through the internet!

  • Morea Morea on Dec 16, 2009

    If Alfa are to make their global sales quota and remain viable they must sell in at least one of the two largest car markets: China or North America.

  • Aja8888 Folks, this car is big enough to live in. Dual deal: house and car for $7 large.
  • Astigmatism I don't think tax credits will put me in this league, but if I could swing it, I would 1000% go for a restomod EV Grand Wagoneer: https://www.thedrive.com/news/you-can-buy-an-electric-80s-jeep-grand-wagoneer-for-295000
  • FreedMike I like the looks of the Z, but I'd take the Mustang. V8s are a disappearing breed.
  • Picard234 I can just smell the clove cigarettes and the "oregano" from the interior. Absolutely no dice at any price.
  • Dartdude The Europeans don't understand the American market. That is why they are small players here. Chrysler Group is going to die pretty soon under their control. Europeans have a sense of superiority over Americans that is why the Mercedes merger didn't work out and almost killed Chrysler. Bringing European managers aren't going to help. Just like F1 they want our money. We need Elon Musk to buy out Chrysler, Dodge and Ram from Stellantis.
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