#AlfaRomeo

Alfa Romeo “outperformed all others in U.S. sales last year,” posting astronomical year-over-year gains. At least, that’s how Bloomberg frames it in a recent news article. By that logic, infants everywhere outperformed long-distance runners by taking their first steps last year.

As Fiat Chrysler’s sexiest brand, Alfa has only recently made its return to the North American market. Therefore, referencing a large improvement in overall sales isn’t quite so impressive, considering the borderline mainstream Giulia has only just been added to the product lineup. Prior to 2017, the brand’s singular offering in the United States was the mid-engined 4C sports car.

Many years of competing in demolition derbies taught me many things, such as the value of not looking over my shoulder while reversing into someone at a high rate of speed and the importance of a good neck brace. I also learned that while one can substitute other liquids for transmission fluid, braking systems don’t play well with any pollutant that’s not designed to be in there.

Alfa Romeo has also discovered this fact, and is now recalling a total of 307 Giulia sedans and Stelvio crossovers from the 2018 model year for potentially contaminated brake fluid.

More than a few automotive publications have taken possession of an Alfa Romeo Giulia Quadrifoglio for a loan or test, only to have the car sidelined by mechanical or electrical gremlins of one kind of another.

You can see examples here and here.

So it was with some trepidation that I took the keys to a Giulia immediately after returning a Stelvio to my local press-fleet driver. I’d spent a week with one Alfa and had no problems; could I do it twice? Or would I be making the “uhhh lots of warning lights are on, please advise” call to the fleet manager?

Alfa Romeo is on track to sell between 130,000 and 140,000 vehicles around the globe in calendar year 2017, a far cry from the 170,000-unit performance Sergio Marchionne expected Alfa to put together.

U.S. sales remain predictably low by the standards of rival brands but are rising quickly now that the Stelvio SUV is in action. But on the other side of the Pacific, new rules that limit automobile manufacturers from forcing dealers to accept stock, Automotive News Europe reports, has sorely limited sales in China. Thus, rather than the 2,666 Alfa Romeo Stelvios shipped to China in July, only 227 landed in China in August.

The result? Alfa Romeo is cutting back production of the Stelvio and Giulia in Cassino, Italy.

So, a Chinese automobile manufacturer, Great Wall Motors, would totally love it if Fiat Chrysler Automobiles flung the Jeep brand its way. Who wouldn’t? In the mid-1980s, Jeep was the ruby in AMC’s crown, and its new (and highly profitable) Cherokee line had Chrysler Corporation chairman Lee Iacocca salivating at the thought of where he could take the brand if given the chance.

Three decades later and Jeep is FCA’s biggest asset, not just due to current volume, but future volume in untapped markets. CEO Sergio Marchionne wants people the world over to drop what they’re doing and buy a Jeep. Having global Jeep models that are popular in numerous regions would act as a hedge against trouble in, say, North America, where its Chrysler, Dodge and Fiat brands aren’t exactly setting sales charts on fire.

Too big to spin off? Perhaps, but other brands in the FCA fold aren’t nearly as indispensable. With no corporate sugar daddy waiting in the wings with a checkbook, the automaker is reportedly considering spinning off a couple of brands, a new report claims.

Critics love the Alfa Romeo Giulia.

And they hate it.

American luxury car buyers, however, are increasingly interested. The Alfa Romeo Giulia lineup has been available since the tail end of 2016. And every month, right through the spring and into the summer, stories of breakdowns and limp-home modes and on-track failures had no apparent impact on increased demand.

July 2017 was the Alfa Romeo Giulia’s best month on the U.S. market to date.

There’s a series of curves on my route home that can be an absolute joy when traffic is minimal. Beyond a left-hand kink over a slight rise, the road drops away at least fifty feet in a sweeping right curve and flicks back left at the bottom of the hill to cross a river. It’s not much – maybe a quarter of a mile – but for a few moments, I forget the last nine hours spent driving a desk.

While my usual vehicle for this road is my trusty minivan, a proper driver’s car makes the route much more rewarding. Beyond making me disregard the stress of a day at the office, a good drive can make me briefly ignore the various quirks and idiosyncrasies of the car beneath me.

Quirks and idiosyncrasies — in roughly equal measure with solid driving dynamics — have been the hallmarks of virtually every Alfa Romeo since at least the Truman administration, meaning the 2017 Alfa Romeo Giulia Ti has plenty of heritage to live up to. Now that Chrysler is once again part of the Alfa Romeo parentage, will the Imported From Detroit vibe reflect in this imported sports sedan? Or will the Giulia remain, for better or worse, a proper Italian?

We can’t call it The Big Mo. Medium Mo might also be too strong a term.

But Fiat Chrysler Automobiles’ Alfa Romeo division is beginning to pick up a measure of Giulia sales momentum in the United States. And with the launch of the Alfa Romeo Stelvio, Alfa’s first utility vehicle, occurring now, we should expect to see major improvements in the third and fourth-quarter of 2017.

But this big medium modest momentum comes as high-profile Alfa Romeo Giulias, the Giulias that land in the hands of the people who tell the world about the Giulia, fail with shocking regularity.

The latest failure? Last night, in the hands of a Jalopnik crew that lived to tell the tale.

With contributions by Sebastien Bell and Sam McEachern

Mechanics have made their last-minute checks, drivers circulate sur la piste managing tire and brake temperatures, engineers confirm strategies; cars stage on the starting grid, the dissonant cacophony of twenty 1.6-liter V6 hybrid Formula 1 engines spooling reverberates through the grandstands as five red lights illuminate sequentially…

Hosted on Montreal’s Île Notre-Dame since 1978, the Grand Prix Du Canada has always been a special place for the Formula 1 paddock. For decades, drivers have loved the city’s vibrating atmosphere and unbridled passion for the sport, but what they really love is the circuit’s proximity to a devilish downtown core drowning in alcohol and impeccably dressed women.

Why do you think we like it?

Alfa Romeo’s long-awaited Giulia sports sedan is finally trickling down to U.S. buyers in larger numbers and a performance-oriented Stelvio SUV should arrive this summer. You’d think cautious optimism for the re-introduced brand would be the order of the day. Instead, there’s massive optimism coming from Fiat Chrysler Automobiles CEO Stergio Marchionne and nothing but caution from industry analysts.

There’s also plenty of disagreement on how well the two vehicles will sell, and reality is leaning increasingly towards the analysts.

What will Alfa Romeo’s next vehicle be? According to Autocar, Fiat Chrysler Automobiles, Alfa Romeo, and Alfa boss Reid Bigland have not yet made a decision about what the segment in which the next Alfa Romeo will compete.

The Mito and Giulietta will remain in Alfa Romeo’s lineup indefinitely despite their limited appeal. Timing for their replacements, which Alfa says must have global appeal, is unknown.

Alfa Romeo’s next vehicle, therefore, will likely be an SUV, Bigland told Autocar.

But bigger than the Stelvio? Or smaller?

TBD.

Jalopnik published its review of the 2017 Alfa Romeo Giulia Quadrifoglio (man, Quadrifoglio takes forever to type) and the world discovered that Jalopnik’s Giulia did not require a tow truck.

That sounds terribly sarcastic, but we wouldn’t be compelled to point out the relative reliability of Jalopnik’s Giulia Quadrifoglio (my goodness, Quadrifoglio takes forever to type) if Giulias hadn’t failed so miserably at other prominent publications in the recent past.

Jalopnik’s 2017 Alfa Romeo Giulia Quadrifoglio didn’t struggle with remote starts, spend time getting fixed at a dealer, stall while parking, or die in traffic. Bless its thumping Italian heart. But Jalopnik’s Giulia Quadrifoglio was far from perfect. Editor-in-chief Patrick George says he doesn’t care: “I am willing to do what the Alfisti have done for decades and chalk up most of its flaws to that thing that is so elusive in modern cars: character.”

But George told me yesterday, “It’s not weirdo enthusiasts like me that Alfa Romeo has to convince. It’s normal folks who might otherwise buy a BMW or a Lexus.”

“And they’re not going to put up with these issues.”

Although there are plans in the works, we have not yet tested the new 2017 Alfa Romeo Giulia. Not in base, Ti, or Quadrifoglio guise.

But in a four-car comparison test recently conducted by Car And Driver, the Alfa Romeo Quadrifoglio finished on top, besting the 2017 Mercedes-AMG C63 S (yes, it’s a Mercedes-AMG, apparently not a Mercedes-Benz), the Competition-packed 2017 BMW M3, and the 2017 Cadillac ATS-V.

Of course, Car And Driver doesn’t issue the final verdict. Even TTAC doesn’t issue the final verdict. TTAC’s B&B doesn’t have the last say, either. You, oh sports sedan buyer who wouldn’t look twice at a Lexus NX300h, possess the money that will determine whether the 2017 Alfa Romeo Giulia Quadrifoglio is the best sports sedan on sale today.

Nevertheless, let’s take Car And Driver’s word for it, if only for a moment. Let’s believe that the 2017 Alfa Romeo Giulia Quadrifoglio is the best sports sedan in America right now.

Is being the best good enough for the Alfa Romeo Giulia Quadrifoglio to earn your money? Because, as you’d expect, the Giulia that won Car And Driver’s comparison test broke down.

There’s been no shortage of digital ink spilled over the impending return of Alfa Romeo to North American shores, with declarations of a grand return being touted all the way back in 2000 when the company entered into a partnership with General Motors. Yes, General Motors.

Now, of course, we know Alfa’s part in Sergio’s grand plan for the House of FCA. Since the introduction of the sinewy Giulia, the hot and unpronounceable Quadrifoglio has gotten all the press. How does a base Giulia stack up at $37,995?

At least 20 Fiat and Alfa Romeo dealers in California have filed protests against Fiat Chrysler Automobiles after the manufacturer altered franchise agreements last December. Dealers objected to the changes, claiming it placed the struggling brands at a further disadvantage.

While the grievances vary between dealers, the protests revolve around a few key issues. FCA’s obligation to provide vehicles to the franchisees, the legal standard dealers must meet to sell those units, alterations to the definition of parts or accessories and how that might enable third-party distributors, and the constantly changing language surrounding dealer responsibilities were all common themes among the filed complaints.