#2018AcuraTLX

Is it possible to move this elephant out of the room?

Perhaps not, but whether we try to move the elephant or allow him to stay, a review of the revamped 2018 Acura TLX, even in this top-spec V6 SH-AWD A-Spec trim, will forever be set against a backdrop that is the all-new 2018 Honda Accord, a veritable wooly mammoth.

It can’t be helped. Acura knows the new 10th-generation Accord offers features unavailable in the Acura lineup. The TLX, meanwhile, features an interior that’s more than a little reminiscent of the ninth-generation Accord’s cabin. Fonts, buttons, switches, two-screen format — the upmarket/downmarket connections are too obvious to be dismissed as simply the mandatory parts-bin sharing of a global automaker with justifiable cost concerns. The new 2018 Acura TLX and the old Honda Accord are remarkably similar cars.

But is that so bad? The Honda Accord is, with good reason, consistently one of America’s most popular sedans, and the refreshed 2018 Acura TLX is a particularly nice interpretation of that car. Besides which, the Acura TLX isn’t just an Accord. It’s not merely an Accord. The TLX’s more powerful V6, a nine-speed automatic, and a very effective all-wheel-drive system make sure of that.

True, the elephant hasn’t exited the premises. But now that it’s standing out in the hallway, we can judge the 2018 Acura TLX V6 SH-AWD A-Spec on merit, rather than simply distinguishing the degree to which the TLX is or is not a Honda.

It made perfect sense. In 2009, when Hyundai wanted customers to view its new Genesis luxury sedan as a premium bit of kit, Hyundai did not compare the Genesis to the Sonata. In an early marketing campaign, Hyundai’s voiceover said the Genesis is “as spacious as a Mercedes-Benz S-Class, yet priced like a C-Class.”

When the time came to market the Genesis R-Spec, Hyundai reached way upmarket to compare 0-60 mph times with the Porsche Panamera. Hyundai wasn’t under the mistaken impression that the Genesis would steal thousands of sales from $100,000 Benzes and Porsches. But Hyundai was crafting an image. Hyundai didn’t require you to believe that the Genesis was a viable S-Class alternative — the company just wanted you to understand that this is premium-oriented S-Class-sized sedan at a C-Class-like price.

Long before the Hyundai Genesis tried to cultivate a premium persona, Acura was failing to keep up with Lexus in the quest to be viewed as a true luxury rival for the German establishment. It’s still a problem. So Acura dealers are now just trying to make sure you understand that the Acura TLX is better than the Audi A4 Lexus ES Infiniti Q50 2018 Honda Accord.

Upon its debut in late 2014, the Acura TLX had big shoes to fill. Not only was the TLX intended to replace the Acura TL, the TLX would also serve, at least in part, as a replacement for the Acura TSX.

Not surprisingly, the TLX never sold as often as that duo did at their peak. Acura sold over 113,000 TLs and TSXs in 2005. Yet by the end of their run, in 2013, Acura managed to sell fewer than 42,000 TLs and TSXs. As a result, the arrival of the Acura TLX — and yes, it’s difficult for both reader and writer to keep the letters straight — was heartily welcomed by Acura dealers. The TLX represented a simpler lineup, one sufficiently spacious car, and 47,080 sales in 2015.

But TLX sales have trailed off rather precipitously ever since, and Acura is counting on a thorough refresh for the 2018 model year to spur TLX demand once again.

And quite a spur it must be. Wards Auto is reporting that Acura’s goals for the facelifted TLX are loftier than ever.

“We’ve really upped the ante in terms of styling, emotion and road presence,” Acura general manager Jon Ikeda said, talking about the refreshed 2018 Acura TLX shown by Honda’s upmarket brand at 2017’s New York International Auto Show.

And for once, an auto executive’s hyperbole matches reality.

The 2018 Acura TLX’s ante has been upped. It appears as though the grille that’s somewhat awkward on the refreshed Acura MDX is far more cohesively adapted to Acura’s affordable 3 Series alternative.

Given the anonymity of the first TLX, which ran for three increasingly less successful model years through 2017, an aggressive exterior is a positive step in the right direction.

The Acura TLX did not start poorly. When the TL/TSX replacement arrived nearly three years ago, we asked whether the TLX could restore Acura’s car business. First month results were strong.

The next month, the TLX’s early results suggested that, by Acura standards, the core Acura sedan might be a hit.

The Acura TLX then produced some very impressive results in just its third month of availability. In fact, so great were those results, when nearly 5,000 TLXs were sold in October 2014, that Acura has only exceeded that total once in the 28 months since. Instead, TLX sales have rapidly declined, sliding 5 percent in 2015’s fourth-quarter, plunging 21 percent in calendar year 2016, and falling 19 percent so far this year. TLX sales have declined in 14 of the last 16 months, year-over-year.

But 2017’s New York International Auto Show will host the reveal of a refreshed, facelifted Acura TLX next month. Acura says the TLX will feature “a design direction that has already successfully influenced the styling of the 2017 Acura MDX.”

U.S. sales of Acura’s car sales are down 27 percent this year. The Acura brand is down 13 percent. The loss of more than 1,000 TLX sales in just two months is a big factor in the brand’s decline.

Is a refreshed Acura TLX way too little, way too late?

Slowly but surely, the inhabitants of the Acura stable are dropping the toned-down version of the brand’s polarizing “shield” grille in favor of the far more appealing “diamond pentagon” mouth.

That grille debuted on Acura’s Precision concept car before appearing on the redesigned 2017 MDX. Now, it’s the TLX sedan’s turn for plastic surgery. The automaker promises a refreshed and shieldless TLX at the New York International Auto Show on April 11, hoping that a new face might turn the tide on the midsize sedan’s flagging fortunes.