#1970s

We left off in Part II of our AMC Matador coverage during the model lineup’s second year on the market. The Matador was working overtime by 1975, as AMC marketed their largest car to the intermediate and large car buyers. Unfortunately, things only went downhill from there.

A modern and efficient V8 of 4.1 liters, the HT4100 was the exciting way forward for Cadillac’s propulsion needs in the early Eighties. The engine came hot on the tail of a very iffy cylinder deactivation experiment, V8-6-4. Unfortunately, just like the cylinder games before and the Northstar after, the HT was plagued with issues that took years to iron out. The HT in its name meant High Technology but could’ve meant Halfway There. Let’s travel back to the Seventies and talk cylinders.

As we make our way into the 12th installment of Rare Rides Icon’s Imperial coverage, the third generation 1967 Imperial became the shortest-lived in the nameplate’s history. After the decade-long reign of the D-body, Imperial switched to the unibody C platform to cut costs, and move on from dated body-on-frame underpinnings. But it was an odd time to introduce a new car, as the C-body was no spring chicken when the Imperial debuted. More importantly, Chrysler was on the cusp of an entirely new styling direction: The Fuselage Look.

For over 20 years Chrysler offered various Mitsubishi offerings as rebadged captive import vehicles in the North American market. For a handful of years, a Colt at your Chrysler-Dodge-Plymouth-Jeep-Eagle-DeSoto-AMC dealer was the exact same one you’d buy at the Mitsubishi dealer across the street. Let’s take some time and sort out the badge swapping history of Colt.

AMC introduced its new Matador lineup into the very competitive intermediate (midsize) car market in 1971. It was a time when the company was making advances in build quality, streamlining, and an industry-leading all-encompassing warranty. And though the Rebel by any other name was selling decently, it wasn’t grabbing market share as AMC expected. Especially lackluster were sales of the Matador Coupe, a body style that was the top seller amongst its domestic competitors. As 1974 approached, AMC prepared to make some big changes to Matador, and introduce an all-new two-door.

The American Motors Matador line was many things to many people during its run from 1971 to 1978. Built domestically and abroad, Matadors occupied more than one size class, a broad range of price points, and were even dressed in fashionable luxury garb for a while. Come along as we explore the world of Matador.

Today’s Seventies captive imports trio comes to us via suggestion by commenter MRF 95 T-Bird. He wants to see which of the Manta, Capri, and Arrow warrants a malaise era Buy. We’ll straddle two model years today, 1975 and 1976.

Ever since I began my effort to document some of the interesting machinery that shows up in car graveyards, the quantity of discarded Volvo 240s has remained steady. Back in the late 2000s, I’d had an idea that just about every 240 owner would make the transition from safe and sensible Swedish bricks to green and sensible Japanese hybrids, and that the transition would be wrapped up by the dawn of the 2020s. Such has not been the case, although the 1970s 240s are getting harder to find. Here’s a high-mile 245 in a mile-high junkyard.

Today’s Corona is the third to appear in the Rare Rides series. We started in early 2020 with a 1968 Corona Coupe and followed up that October with a Mark II wagon. Today’s entrant is from the last time North Americans could buy one.

Today we conclude the Ford Capri’s story with its third and final generation. After the Mark I’s promising start as a simple and affordable sporty coupe, the Mark II went a bit too soft and comfortable and diverged into many different trims as Ford tried to appeal to a wider audience.

“We can fix it!” exclaimed Ford. Time for Capri Mark III.

We continue our series on the sporty European market Ford Capri today. Introduced in 1969 as a pony car to suit customers outside of North America, Capri proved an immediate success across Europe and found a more limited customer base in North America too. By the mid-Seventies, times had changed and it was time for a new Capri, the Mark II.

Across two generations and nearly two decades of production, the Ford Capri existed as the European market alternative to the very America-centric Mustang. Basic or more luxurious, thrifty or more powerful, Capri played an important role in its day: It brought a practical, fun driving experience within reach of the average European family consumer.

While an ever-increasing number Americans in the second half of the 1970s felt comfortable buying sporty German and Japanese sedans, the idea of relying on an Italian sedan for everyday transportation made sense to a much more exclusive group. For those Americans who craved a commute packed with Italian passion and artistry but needed something with rear-wheel-drive (ruling out the 128 and the Lancia Beta sedan) and cheaper than the Alfa Romeo Sport Sedan, Fiat offered the 131 on these shores for the 1976 through 1981 model years (changing its name to the Brava starting in 1978). As you’d expect, these cars are about as tough to find in junkyards today as Mitsubishi Tredias or Rover 3500s, but I ran across this ’78 in a Denver yard last week.

Today’s Rare Ride is the third car in the series from designer Franco Sbarro. Our premier Sbarro creation was a windsurfing-specific take on the Citroën Berlingo, and the second was a very hot hatchback called the Super Eight – a Ferrari underneath.

While both of those creations were one-off styling exercises, today’s Sbarro actually entered very limited production. Presenting the Windhound of 1978.

Welcome to Rare Rides Icons, a spinoff of Rare Rides where we take a more in-depth look at those particularly interesting cars throughout history. Today’s large and luxurious Icon is the first time we present a Daimler in this series. The DS420 was the flagship of the brand; a car for heads of state. And in fact over 50 years after its introduction, it’s still in use as an official state limousine in several nations.