Attack on Titan: Nissan to Kill Its Truck Next Year

Matthew Guy
by Matthew Guy

attack on titan nissan to kill its truck next year

It would seem  our musings – and the musings of many other outlets, to be fair – regarding the future of Nissan’s entry in the full-size pickup truck segment were right on the money. The company has confirmed they plan to wind down production of the Titan after this model year.

Nissan says copies of the Titan and Tiran XD will cease rolling off the production line about one year from now, at the end of next summer. Those of you who’ve been around this place for a spell know those types of timetables for dead cars walking can, and often are, moved up by weeks or even months. Witness the departed Jeep Cherokee as Exhibit A.

What will happen to the truck’s manufacturing facility in Mississippi? It’ll be retooled for – you guessed it – an electric vehicle. Scuttlebutt has them pegged as sedans, with one perhaps being called the Maxima and then whatever Infiniti chooses to call their version. At least Dunderhead Johan de Nysschen is no longer around to saddle everything with an infernal Q.

The post linked above highlights the Titan’s sales struggles in comparison to leaders in the segment, so we’ll spare you the copy pasta. It is worth observing the Titan name has been around for two decades, meaning the thing wasn’t exactly a flash in the pan. Nissan (and some dealers) committed significant resources to the model, though company priorities and distractions invariably meant it was many leagues less than what Ford was spending on the F-150, for example. Nissan’s infamously glacier-like design cycle (a trait extended to many of its products) didn’t help, especially in a segment that advances forward at breakneck speed.

Until then, the 2024 model is rolling with its recently announced pricing structure and a skiff of new trim options. Despite today’s topsy-turvy market, there stands a chance that anyone who doesn’t mind owning an orphaned nameplate could score something of a deal in the months ahead.

[Image: Nissan]

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3 of 39 comments
  • Ryan Knickerbocker Ryan Knickerbocker on Aug 10, 2023

    The Titan never did anything better than the Big 3 trucks. It's always been an "instead of".

    • Carson D Carson D on Aug 10, 2023

      When the Titan arrived, it was much more powerful than other half ton trucks. I had a number of customers who traded Detroit trucks on them, and they initially loved the Titans. It was when they towed their boats and discovered that all of that power came with single digit fuel economy under load that they decided to go back to the approximate nature of Silverados and F150s.

  • Pete Zaitcev Pete Zaitcev on Aug 11, 2023

    I see you are a man of culture as well.

  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )
  • Thehyundaigarage Yes, Canadian market vehicles have had immobilizers mandated by transport Canada since around 2001.In the US market, some key start Toyotas and Nissans still don’t have immobilizers. The US doesn’t mandate immobilizers or daytime running lights, but they mandate TPMS, yet canada mandates both, but couldn’t care less about TPMS. You’d think we’d have universal standards in North America.
  • Alan I think this vehicle is aimed more at the dedicated offroad traveller. It costs around the same a 300 Series, so its quite an investment. It would be a waste to own as a daily driver, unless you want to be seen in a 'wank' vehicle like many Wrangler and Can Hardly Davidson types.The diesel would be the choice for off roading as its quite torquey down low and would return far superior mileage than a petrol vehicle.I would think this is more reliable than the Land Rovers, BMW make good engines.
  • Lorenzo I'll go with Stellantis. Last into the folly, first to bail out. Their European business won't fly with the German market being squeezed on electricity. Anybody can see the loss of Russian natural gas and closing their nuclear plants means high cost electricity. They're now buying electrons from French nuclear plants, as are the British after shutting down their coal industry. As for the American market, the American grid isn't in great shape either, but the US has shale oil and natural gas. Stellantis has profits from ICE Ram trucks and Jeeps, and they won't give that up.
  • Inside Looking Out Chinese will take over EV market and Tesla will become the richest and largest car company in the world. Forget about Japanese.