Attack on Titan: Nissan to Kill Its Truck Next Year

It would seem  our musings – and the musings of many other outlets, to be fair – regarding the future of Nissan’s entry in the full-size pickup truck segment were right on the money. The company has confirmed they plan to wind down production of the Titan after this model year.

Nissan says copies of the Titan and Tiran XD will cease rolling off the production line about one year from now, at the end of next summer. Those of you who’ve been around this place for a spell know those types of timetables for dead cars walking can, and often are, moved up by weeks or even months. Witness the departed Jeep Cherokee as Exhibit A.

What will happen to the truck’s manufacturing facility in Mississippi? It’ll be retooled for – you guessed it – an electric vehicle. Scuttlebutt has them pegged as sedans, with one perhaps being called the Maxima and then whatever Infiniti chooses to call their version. At least Dunderhead Johan de Nysschen is no longer around to saddle everything with an infernal Q.

The post linked above highlights the Titan’s sales struggles in comparison to leaders in the segment, so we’ll spare you the copy pasta. It is worth observing the Titan name has been around for two decades, meaning the thing wasn’t exactly a flash in the pan. Nissan (and some dealers) committed significant resources to the model, though company priorities and distractions invariably meant it was many leagues less than what Ford was spending on the F-150, for example. Nissan’s infamously glacier-like design cycle (a trait extended to many of its products) didn’t help, especially in a segment that advances forward at breakneck speed.

Until then, the 2024 model is rolling with its recently announced pricing structure and a skiff of new trim options. Despite today’s topsy-turvy market, there stands a chance that anyone who doesn’t mind owning an orphaned nameplate could score something of a deal in the months ahead.

[Image: Nissan]

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