2024 Nissan Titan Priced at $45,770

Matthew Guy
by Matthew Guy

2024 nissan titan priced at 45 770

Nissan has rolled out pricing for the 2024 Titan pickup truck. It starts several thousand shillings higher than last year because the base S trim has been axed, though an equivalent 2023 SV 4x2 has a sticker of $45,650.

In other words, ignore other sites with headlines screaming about Nissan jacking the Titan’s asking price by five grand. True, one used to be able to get a stripper Titan King Cab S 4x2 for $40,350 but that trim was hardly the most popular kid on the block. In reality, price changes on volume models like the SV hardly register on the Richter scale.

Other changes to the truck are light, including the option of a Bronze Package on SV trims which brings (you guessed it) bronze-hued 20-inch wheels and a few other styling tweaks. Every Titan now gets the 5.6-liter V8 engine, going to work with 400 horsepower and 413 lb-ft of torque.

This author tested the then-newly revised Titan for the 2020 model year and was on the cusp of palming the keys to one before being seduced by a hilariously cheap two-year lease deal (remember those?) on a Sierra which was more lavishly equipped. It’s not that Titan is an objectively bad truck but the cutthroat half-ton market demands some sort – any sort – of unique selling proposition. Whether that’s an in-bed electric generator, trick tailgate, or towering off-road cred is an approach parlayed by every one of the Detroit Three (plus Toyota). It doesn’t seem its tweener XD model – the almost-but-not-quite three-quarter ton – has been enough to move the needle, either. For perspective, Ford moved 382,893 F-Series pickups through the first half of this year while Nissan shifted 10,550 Titan trucks.

Absent a solid USP, the Titan may be out of luck in the next couple of years. The truck has already been yanked from the Canadian market, miffing some dealers on the East Coast that spent scads of money on pickup-focused sales and service efforts only to have the rug pulled from under them. On the flip side, no one expects the Frontier to vanish any time soon, a solid machine that plays to its strengths including tugging on the nostalgic heartstrings of customers who fondly remember the Hardbody. Rumors swirl over the impending introduction of an EV truck, but that’s all they are – rumors.

[Image: Nissan]

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  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )
  • Thehyundaigarage Yes, Canadian market vehicles have had immobilizers mandated by transport Canada since around 2001.In the US market, some key start Toyotas and Nissans still don’t have immobilizers. The US doesn’t mandate immobilizers or daytime running lights, but they mandate TPMS, yet canada mandates both, but couldn’t care less about TPMS. You’d think we’d have universal standards in North America.
  • Alan I think this vehicle is aimed more at the dedicated offroad traveller. It costs around the same a 300 Series, so its quite an investment. It would be a waste to own as a daily driver, unless you want to be seen in a 'wank' vehicle like many Wrangler and Can Hardly Davidson types.The diesel would be the choice for off roading as its quite torquey down low and would return far superior mileage than a petrol vehicle.I would think this is more reliable than the Land Rovers, BMW make good engines. https://www.drive.com.au/reviews/2023-ineos-grenadier-review/
  • Lorenzo I'll go with Stellantis. Last into the folly, first to bail out. Their European business won't fly with the German market being squeezed on electricity. Anybody can see the loss of Russian natural gas and closing their nuclear plants means high cost electricity. They're now buying electrons from French nuclear plants, as are the British after shutting down their coal industry. As for the American market, the American grid isn't in great shape either, but the US has shale oil and natural gas. Stellantis has profits from ICE Ram trucks and Jeeps, and they won't give that up.
  • Inside Looking Out Chinese will take over EV market and Tesla will become the richest and largest car company in the world. Forget about Japanese.