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Jason Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

By on April 16, 2021

rental car companies

Rental car companies are their own worst enemies, having sold off much of their fleets during the pandemic’s height. With travel restrictions easing in many places they find themselves with no inventory.

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By on April 16, 2021

Matchbox

Matchbox is headed towards 100 percent recycled, recyclable, or bio-based materials by 2030. Is this the end of die-cast cars as we know them?

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By on April 15, 2021

Santa Cruz

The 2022 Hyundai Santa Cruz has finally seen the light of day. It was about time, given all the fuzzy photos and hype prior to dropping today. More like a dull thud than a big bang, but here it is.

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By on April 15, 2021

LGBTQ

Hyundai’s support for the LGBTQ community continues. Announced today, it includes a new commercial, and sponsorships of the 32nd Annual GLAAD Media Awards and 2021 Outfest Fusion QTBIPOC Film Festival.

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By on April 14, 2021

 

GT-R NISMO

The 2022 Nissan NISMO GT-R Special Edition was unveiled today in Japan. How much more exclusive can a limited-edition sports car be? It turns out this GT-R is pretty distinctive. It’s not just a badge and some decals that sets it apart.

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By on April 14, 2021

Domino's

Domino’s has launched autonomous pizza delivery in Houston, Texas this week. Customers can choose to have their meal delivered by Nuro’s R2 robot. Nuro has the first completely autonomous on-road delivery vehicle approved by the U.S. Department of Transportation.

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By on April 13, 2021

Texas Trail

There’s a new 2021 Jeep Gladiator, the Texas Trail. Unveiled this week, the Trail is offered only in Texas, the country’s largest truck market.

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By on April 13, 2021

Arcimoto

Arcimoto, makers of fun, utility vehicles for commuters and fleets, announced NASDAQ’s approval today. The company can now list its shares of common stock on The NASDAQ Global Market, a positive growth sign.

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By on April 12, 2021

donuts

CarMax has invited customers to ‘do donuts’ during their test drives, a promotion with Dunkin’ Donuts. For shoppers who take part in CarMax’s 24-hour test drives today through May 16th, they’ll receive a $10 Dunkin’ Donuts gift card.

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By on April 10, 2021

Toyoda

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO.

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By on April 9, 2021

CourtThe Supreme Court ruled on April 5th in the Google v. Oracle case, a copyright dispute over software. Their decision was that application program interfaces (API) are fair use in building compatible components.

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By on April 8, 2021

Explorer

The 2021 Ford Explorer Enthusiast ST has the same 3.0-liter, 400 horsepower EcoBoost engine, with 415 lb-ft of torque, just like the Explorer ST. What it also has is a lower starting price, $49,995.

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By on April 8, 2021

driving badlyDrivers of certain cars are prone to drive badly in foul weather. Over four million applicants for insurance are a pretty good indicator. Is it the type of car, or a more aggressive driver? You be the judge.

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By on April 7, 2021


pandemic

The pandemic has changed car buying plans for nearly three out of four shoppers who intended to buy in the next six months. New research from Comscore Automotive Data Mart, cited in a story today by Auto Remarketing, indicated the pandemic tops the concerns of four out of ten who had intended to buy.

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By on April 6, 2021

Silverado

Chevrolet’s Silverado electric pickup will be built at the Factory Zero assembly plant in Detroit-Hamtramck, Michigan, along with GMC’s Hummer EV SUV which will also be produced there, General Motors president Mark Reuss said today.

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Recent Comments

  • Steve Biro: I want my small pickup truck with two doors – not four.
  • DenverMike: My F-150 looks positively girly. Or at least I try. But when it is loaded, you’re probably not...
  • Imagefont: One of the reasons you see so many old junkers in Seattle, oh excuse me – classics, is because the...
  • quaquaqua: Considering what my daily parking/driving situation is like, I would have never considered a pickup truck...
  • wjtinfwb: Live in the Florida panhandle and drive past our regional airport daily. Rental car lot is usually almost...

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