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Jason Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

By on February 26, 2021

Pennzoil

Pennzoil has announced it will offer carbon neutral passenger car lubricants in North America, starting with their Platinum line of full synthetic motor oils. This is a quantum leap forward for parent corporation Shell to be a net-zero emissions energy business by 2050 or sooner.

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By on February 26, 2021

Continental

Continental Tires has announced the recall of about 93,959 Continental, General, and Barum brand passenger vehicle tires. Made in their Mt. Vernon, Illinois plant, the tires went to vehicle manufacturers, and the aftermarket.

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By on February 25, 2021

NASCAR

NASCAR’s inaugural run at the Circuit of The Americas in Austin, Texas will take place May 21-23, and Speedway Motorsports, the event organizer, announced their entitlement partners today.

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By on February 25, 2021

Buell

EBR Motorcycles of Grand Rapids, Michigan, in 2020 acquired Buell and is bringing the storied brand back to life. Models are currently in production, based on the 1190 platform renown for its horsepower and handling.

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By on February 24, 2021

Defender

The Land Rover Defender, absent from the U.S. for a quarter of a century, has made its return in both a 90 and 110 super size. Available from 296 HP mild to 518 HP wild, there’s one available in just about any configuration you’d want.

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By on February 24, 2021

Goodyear

Goodyear Tire & Rubber Company has announced that they are acquiring Cooper Tire & Rubber Company, strengthening their position in the market, and expanding the number of brands where the rubber meets the road.

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By on February 23, 2021

Volkswagen

Among water-cooled Volkswagen aficionados, the Mark 5 2004 Jetta GLI in a color called Blue Lagoon has become a unicorn. With this in mind, for 2021 Volkswagen rolled out a Jetta GLI concept car that reprises its sought-after predecessor.

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By on February 22, 2021

 

Detroit 4Fest

 

 

Detroit 4Fest, an event for off-roading and overlanding, is returning September 25-26 to Holly Oaks ORV (Off Road Vehicle) Park in Holly, Michigan, a live event for off-road and outdoor recreation.

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By on February 20, 2021

Mercedes-Benz

Mercedes-Benz USA announced the elevation of Nicolette Lambrechts to vice-president and managing director of sales and marketing for Mercedes-Benz vans, effective May 1st. Underscoring the van life movement, sales, marketing, service, and parts for the entire segment is under Lambrechts’ purview.

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By on February 19, 2021

Ford

Ford has announced that 1,666 2021 Ford Bronco Sports are being called back for jiggly rear suspension modules. Seems that someone in the Hermosillo, Mexico assembly plant didn’t secure the rear suspension module to the subframe, which could affect the vehicle’s stability.

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By on February 19, 2021

Sundancer

Designworks, BMW’s California design studio, has announced their first collaboration with Sea Ray, the storied boat builder, on their new Sundancer 370 Outboard. Released to coincide with the 45th anniversary of the Sundancer series, it’s a swoopy-looking departure for the iconic maritime manufacturer.

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By on February 16, 2021

MiniIn a YouTube video announcement yesterday, Mike Peyton, vice-president of Mini of the Americas, let the air out of Mini Takes The States for 2021, postponing the bi-yearly event which was canceled in 2020.

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By on February 14, 2021

Bolt EUV

In launching the Bolt EUV and EV, leave it up to Chevrolet and Disney’s Imagineers to spin a pretty good tale. Nick Cho, the creator of TikTok, better known as YourKoreanDad, was the host of their launch video.

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By on February 12, 2021

Fashion Week

New York Fashion Week 2021, which oddly enough begins today and ends tomorrow, marks the return of BMW of North America to the catwalk. BMW rejoins Fashion Week, a celebration of fashion, culture, design, and economic development.

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By on February 12, 2021

F-150

The 2021 Ford F-150 has a plethora of parts and accessories available, but none like a rocket booster that comes with a virtual version of Ford’s best-seller.

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Recent Comments

  • sgeffe: Barum? Sounds like a..uhh..”cleaning” solution!
  • rudiger: ^This. The Voyager was designed for civilian use from the ground up. The other two? Repurposed city cargo...
  • mcs: Then don’t use resistive heat. From personal experience of EV ownership in the winter for over 6 years,...
  • ajla: “Jesus was a leftist based upon what he said and did.” His Dad sure wasn’t though.
  • Lou_BC: “If corporations only named their products and teams after white icons or symbols…” PERFECT….tRump is...

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