Crypto Meme Not Yet Confirmed as NASCAR Sponsor

Tim Healey
by Tim Healey

NASCAR driver Brandon Brown — he of the “Let’s Go Brandon” fame — has secured sponsorship from cryptocurrency meme coin LGB.coin.io for his 2022 Xfinity Series ride.

However, there’s one problem — NASCAR has yet to approve it.

Yep, first news post of 2022 and we’re writing about “let’s go Brandon” and cryptocurrency on the Ethereum blockchain. This is the world we live in.

The LGB meme plays off the catchphrase that has become popular in conservative political circles. The phrase got popular last year when fans chanted “f–k Joe Biden” during a post-race interview with Brown, and the reporter, mishearing the chant (or trying to clean up the language for live TV), said they were chanting “Let’s go Brandon”. The latter phrase is now code for the former.

Brown had been quiet about the attention, but he’s recently spoken with the New York Times about the situation, and he wrote an op-ed in Newsweek detailing his difficulties with finding sponsorship. He told the Times he’s a Republican but also has said he’s not particularly political or interested in leading a political movement. However, he also wrote this in Newsweek: “I’m also no longer going to be silent about the situation I find myself in, and why millions of Americans are chanting my name. I hear them, even if Washington does not.” He wrote that after pointing out the difficulties that the rising price of fuel and most consumer goods cause for the middle class.

Brown’s number 68 will be sponsored by LGBcoin for all 33 events in 2022.

Here’s what a press release from LGBcoin said: “We are thrilled to partner with Brandonbilt Motorsports and Brandon Brown for the 2022 NASCAR Xfinity Series season,” said James Koutoulas, LGBcoin HODLer and founder of Typhoon Capital Management. “Brandon is not only an incredibly talented driver, but also a thoughtful individual wise beyond his years. His commitment and singular focus on his profession is inspiring and his personal story is one that we can all be proud of — an American story of success and perseverance. Brandon is truly America’s Driver. We are proud to support Brandon this season, to help him continue his American dream. If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.'”

However, NASCAR has not officially approved the sponsorship or the paint scheme, despite the team making the announcement on Dec. 30. NASCAR approves all sponsorships and paint schemes, and it has discouraged the use of the “let’s go Brandon” chant and says it will legally take down any merchandise that combines the phrase and official NASCAR branding.

The race team said it was told the sponsorship had been approved via an email on December 26. Spokesperson Mark Marcucci told Fox Business: “After the announcement went live on Thursday morning, NASCAR acknowledged to us late that afternoon that we had received approval but that they now needed to discuss this at a higher level.”

Whatever the case, LGBcoin is up over 50 percent since Thursday.

Welcome to 2022.

[Images: NASCAR]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

More by Tim Healey

Comments
Join the conversation
2 of 38 comments
  • Inside Looking Out Inside Looking Out on Jan 03, 2022

    NASCAR can interpret LGB as Lesbian, Gay, Bisexial if it makes them happy. And in all my due respect or rather lack of it - who in the world cares of or watches NASCAR? This name is as archaic as Cadillac DeVille.

  • RHD RHD on Jan 05, 2022

    It's interesting how right-wing rednecks supposedly shun the Democrats, but so many of them publicly declare out loud their wish to sleep with the President.

  • Dartdude Having the queen of nothing as the head of Dodge is a recipe for disaster. She hasn't done anything with Chrysler for 4 years, May as well fold up Chrysler and Dodge.
  • Pau65792686 I think there is a need for more sedans. Some people would rather drive a car over SUV’s or CUV’s. If Honda and Toyota can do it why not American brands. We need more affordable sedans.
  • Tassos Obsolete relic is NOT a used car.It might have attracted some buyers in ITS DAY, 1985, 40 years ago, but NOT today, unless you are a damned fool.
  • Stan Reither Jr. Part throttle efficiency was mentioned earlier in a postThis type of reciprocating engine opens the door to achieve(slightly) variable stroke which would provide variable mechanical compression ratio adjustments for high vacuum (light load) or boost(power) conditions IMO
  • Joe65688619 Keep in mind some of these suppliers are not just supplying parts, but assembled components (easy example is transmissions). But there are far more, and the more they are electronically connected and integrated with rest of the platform the more complex to design, engineer, and manufacture. Most contract manufacturers don't make a lot of money in the design and engineering space because their customers to that. Commodity components can be sourced anywhere, but there are only a handful of contract manufacturers (usually diversified companies that build all kinds of stuff for other brands) can engineer and build the more complex components, especially with electronics. Every single new car I've purchased in the last few years has had some sort of electronic component issue: Infinti (battery drain caused by software bug and poorly grounded wires), Acura (radio hiss, pops, burps, dash and infotainment screens occasionally throw errors and the ignition must be killed to reboot them, voice nav, whether using the car's system or CarPlay can't seem to make up its mind as to which speakers to use and how loud, even using the same app on the same trip - I almost jumped in my seat once), GMC drivetrain EMF causing a whine in the speakers that even when "off" that phased with engine RPM), Nissan (didn't have issues until 120K miles, but occassionally blew fuses for interior components - likely not a manufacturing defect other than a short developed somewhere, but on a high-mileage car that was mechanically sound was too expensive to fix (a lot of trial and error and tracing connections = labor costs). What I suspect will happen is that only the largest commodity suppliers that can really leverage their supply chain will remain, and for the more complex components (think bumper assemblies or the electronics for them supporting all kinds of sensors) will likley consolidate to a handful of manufacturers who may eventually specialize in what they produce. This is part of the reason why seemingly minor crashes cost so much - an auto brand does nst have the parts on hand to replace an integrated sensor , nor the expertice as they never built them, but bought them). And their suppliers, in attempt to cut costs, build them in way that is cheap to manufacture (not necessarily poorly bulit) but difficult to replace without swapping entire assemblies or units).I've love to see an article on repair costs and how those are impacting insurance rates. You almost need gap insurance now because of how quickly cars depreciate yet remain expensive to fix (orders more to originally build, in some cases). No way I would buy a CyberTruck - don't want one, but if I did, this would stop me. And it's not just EVs.
Next