By on October 4, 2021

Today’s Rare Ride is an example of the first time Bertone added heaps of Italian build quality to an ordinary Volvo midsize. We’ve covered Bertone’s second effort (the 780) long ago, so it’s past time we talk 262C.

Though Volvo fancies itself upscale today, the company was not a luxury manufacturer in the Seventies. The Swedish purveyor of boxy and practical was ready to step outside its traditional mold in 1979. That year, the company offered two (!) exciting new cars with only two doors. The more attainable two-door was the 242 GT we’ve covered previously, but that coupe was fairly spartan and focused slightly on performance. What about luxury? What about the grand touring businessman customer in America?

Volvo had previously not bothered with said luxury coupe customer, so what changed? Circa 1975 one Henry Ford II paid a visit to the Volvo factory in Sweden and shipped over a very Personal Luxury Lincoln Continental Mark IV to drive while he was there. Swedes in the local area and at the Volvo facility were most interested and intrigued by the enormous Lincoln. “Ett ögonblick” (one moment) said Volvo, as they set their designers to work on a Swedish take on the personal luxury coupe.

Volvo kept the new 262C’s work in-house: The two-door was penned by Jan Wilsgaard. Changes to the standard 262 two-door sedan included new pillars and roof, windshield surround, upper door frames, and cowl. Like the later 780, the 262C featured a chopped roof – nearly four inches lower than the standard car. 262C was not for fans of big hats.

The luxury coupe’s interior was much different from the 260 too, with standard equipment like central locking and power windows. There was air conditioning, cruise control, heated seats, and an interior swathed in button-tufted and ruched leather with luggage strap motifs. Unlike other Volvos, there were also big slabs of real wood inside. It was all very 1979. Most examples in ’79 and ’80 also had that special American touch: a vinyl roof. That option was removed for 1981.

Power carried over from the top end of the 260 and was provided either by 2.6- or 2.8-liter PRV V6 engines. A four-speed manual was the standard transmission, but most customers chose the three-speed automatic.

Volvo had no spare manufacturing capacity and handed the construction of the 262C over to Bertone. The Italians assembled the expensive coupes at their Turin factory. The majority of 262Cs were destined for the United States market, which was supposed to thoroughly appreciate an upscale coupe from Volvo. In North America, Volvo aimed directly at two established luxury coupe names: the Cadillac Eldorado and Mercedes 280CE. It did not go well, as the emeritus professors and practical people who purchased Volvos didn’t want such a garish coupe, and luxury customers respected a Cadillac or Mercedes badge far more than a Volvo one.

The 262C was canceled after the 1981 model year, with just 6,622 examples built. Afterward, Volvo took a break from luxury coupes for four years until the 780 arrived in ’86. Today’s 262C is a silver over black example from the early part of the model’s run. Yours for $24,000.

[Images: Volvo]

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16 Comments on “Rare Rides: Bertone by Any Other Name, the 1979 Volvo 262C...”


  • avatar
    FreedMike

    I’m shocked – SHOCKED! – that this didn’t sell.

  • avatar
    spookiness

    I always thought these very weird. I had nearly a full on fetish for the 242GT as an early teen, and always liked the 780 also. Coincidentally today I learned there was a “243” that had 2 doors like a sedan on the right side, and 1 door like a coupe on the left side. According to legend 30 were made.

  • avatar
    la834

    I remember when these were new and being baffled by them. The 262C Brougham (that’s what it should have been called) seemed to flout everything Volvo stood for. They were impractical, they were faddish, they were garish. Why did Volvo feel a need to build a Swedish Lincoln Mark V? I don’t know, and neither did most prospective buyers.

    • 0 avatar
      28-Cars-Later

      “Why did Volvo feel a need to build a Swedish Lincoln Mark V? I don’t know, and neither did most prospective buyers.”

      Because, reasons.

    • 0 avatar
      Syke

      Because they decided that, if they wanted to survive, they needed a product line a bit broader than the 244 and 245. Which was correct think. Admittedly, their execution left a bit to be desired, but it was a start . . .

  • avatar
    dukeisduke

    An LS-swapped 780 coupe ran at Rocky Mountain Race Week 2.0 a couple of weeks ago (I think its ETs were in the nines). A twin turbo LS-powered Volvo 240 wagon ran in the sixes (!) this year at Hot Rod Drag Week.

  • avatar
    Cicero

    If Swedish Volvo had really been clever it would have avoided Italian Bertone altogether in favor shipping its cars directly to customers in flat packaging with an Allen wrench and instructions.

  • avatar
    slavuta

    Swedish charm. I like

  • avatar

    As a professor I would never buy that car. Everything about this car goes against my core values. It lacks any shred of integrity.

  • avatar
    dal20402

    I find these more interesting than I should. Something about the combination of the stolid Volvo 200 platform, a chopped roof, and ruched leather seats just appeals to me.

    (But then I remember they have a PRV V6.)

    • 0 avatar
      Scoutdude

      Yeah but the PRV V6 means there is no excuse not to turn the car into a 282c with your choice of either a Ford or Chevy V8. With the 4 then there definitely would be a case for strapping a big turbo on it.

    • 0 avatar
      28-Cars-Later

      Redblock versions have been built of these in the aftermarket.

      https://www.wagonmeister.com/jacob-s-79-bertone

  • avatar
    Russycle

    I remember seeing a couple vinyl-topped specimens back in the day. Weird car. I actually kinda like it without the vinyl.

  • avatar
    Bocatrip

    The weak link for this unique Volvo was the V6….troublesome. The proven 4 cylinder would be the way to go if the lack of power could be tolerated. Good looking Volvo.

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