#RareRides

As we covered in our last installment, the Cadillac Eldorado was “all-new” for 1963 as GM repositioned its flailing flagship convertible. While the rest of the lineup existed as a refresh of the 1961-1962 generation, Eldorado was set apart. Not that it looked different to the rest of the model range, as it received the same visual updates. Eldorado was considered new, special, because of its change in construction: It ascended the ranks in 1963 to the Fleetwood assembly line. And there were a few new details under the skin to draw in the consumer.

In 1961 Cadillac lowered the status of the Eldorado for its fifth generation, after the fourth-gen received lackluster sales. Eldorado transitioned from a pair of body styles (coupe and convertible) sitting atop the company’s standard car range to a weird cousin within the DeVille line, offered only as the convertible Biarritz. Customers saw little to no reason to spend 16 percent more for an Eldorado Biarritz than they would for the nearly identical Sixty-Two convertible, and sales remained poor at 1,450 per year in 1961 and 1962. Eldorado needed a change, a clean break.

In our last Eldorado installment, we reviewed the styling revisions that arrived for the fifth generation Eldorado’s second and final year in 1962. Styling was smoothed, fins were made less aggressive, and the look headed toward a more familial and generalized GM appearance as distinguishing Eldorado details went by the wayside. As it turned out, this less-for-more approach did not work particularly well with regard to the appeal of the top-tier Eldorado Biarritz.

As we’ve learned over the past couple of weeks, the fifth generation Cadillac Eldorado Biarritz really struggled to justify its high price tag. With Chevrolet-adjacent exterior styling and an interior that lacked any upmarket badging whatsoever, the Eldorado had become a shadow of its former glamorous self. Cadillac made some changes to its halo convertible for 1962, the second and final outing of the fifth generation design. To summarize the updates succinctly: Designers removed even more details.

Among the myriad of alterations made to the Cadillac lineup for 1961 was a change in approach for the Eldorado. As we learned in our last installment, poor sales successively after 1958 led to a de-emphasized Eldorado model in 1961. GM realized no amount of largesse, pink paint, or fins could save its sales figures. And so for 1961 the model was relegated to a part of the much more popular DeVille line of cars, and was available only in convertible Biarritz format. The model’s toned down 1961 looks were accompanied by modest engineering changes.

We concluded our coverage of the fourth-generation Eldorado last week, as the 1959 to 1960 run resulted in very mediocre sales. The Eldorado Seville and Biarritz sold poorly compared to the rest of the Cadillac line, and the Eldorado Brougham was the slowest selling model the brand had on offer. While low sales of the Brougham were more understandable given its huge asking price, the regular Eldorados seemed to have lost their mid-Fifties appeal. Cadillac needed to take action and rework its lineup, particularly where Eldorado was concerned.