Toyota Gazoo Racing Exec: GR SUVs Likely to Come in the Future

Chris Teague
by Chris Teague

I own and love a Toyota GR Corolla, but I’ve never thought that it should be bigger, even though my two kids and 80-pound dog often voice their displeasure with the accommodations. Gazoo Racing, Toyota’s division that handles the GR Corolla, GR Supra, GR 86, and GR Yaris, feels otherwise.

President Tomoya Takahashi told Australia’s Drive that the market for performance SUVs is strong and hinted that they would eventually join the sub-brand’s sports cars.

“To expand the GR brand, maybe SUVs are needed as well,” he told journalists. He also noted that some families need larger vehicles, which could be the open-door Toyota GR division needs to offer a speedy SUV.

Takahashi believes the automaker needs a GR SUV in the future, though he didn’t elaborate on dates or proposed models. Lexus has shown the LBX Morizo RR concept SUV, which uses the same turbo-three found in the GR Corolla and GR Yaris. That said, Takahashi was clear that GR has limited resources and must focus on the projects it already has in the works.

I’m not mad that Toyota could eventually sell a GR-branded SUV. It is a sign of the times, after all, as the market for small hatchbacks and sporty coupes isn’t as strong as it used to be. However, I do hope that the birth of a hotted-up SUV doesn’t come at the expense of the brand’s existing model line. It’s unclear how much longer Toyota plans to sell the GR Corolla in the U.S., though it’s likely to get the automatic transmission and updated interior from the GR Yaris before the automaker kills it completely.

[Images: Toyota]

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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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2 of 6 comments
  • Fred Fred on May 28, 2024

    Good opportunity to make a racing series for SUVs

  • 28-Cars-Later 28-Cars-Later on May 28, 2024

    Toyota: We created Gazoo Racing nearly fifteen years ago, and now it's time to sell out.

  • Rover Sig Absolutely not. Ever.
  • EBFlex No. I buy as little Chinese products as possible.
  • John "...often in a state of complete disarray on the roads" What does that mean? Many examples in poor repair? Talk about awful writing.
  • Varezhka Saving sedans in US or globally? Right now around half of the global sedan sales is in China, just under a quarter in North America, and the remaining quarter distributed around the rest of the world. So for a sedan to stay around they must sell well in both China and North America (BMW, Mercedes, Toyota, Honda) or just extremely well in China (VW/Audi and Nissan). For everyone else, the writing is on the wall. There’s also a niche of subcompact sedans in SE Asia and India but I believe those are being replaced by SUVs too.
  • Kcflyer it's not a ford, it's not a mustang. just like the ford gt is not a ford but multimatic gt or mustang wouldn't roll off the tongue