Ford Set to Reveal Electric Lightning Next Week

Tim Healey
by Tim Healey

The Ford Lightning is back. And it’s electric.

We’re sure that last bit will piss a few of you off.

Yeah, one can argue it’s weird for the name that one was bestowed upon Ford’s high-performance pickup to now be put upon a truck with an electric motor instead of a bad-ass V8, but on the other hand, well lightning and electricity just go together. Not to mention that an electric truck can be a performance rig.

That latter part is actually more important — arguments about the name are one thing, but the question is, will the truck be any good? Will it be performance-oriented or simply an F-150 with an electric powertrain?

We won’t know until next Wednesday, May 19, at 9:30 EST.

That is when Ford will stream the unveiling live from Dearborn out across the world using social channels like Facebook and YouTube. Ford also says the unveiling will be beamed to New York’s Times Square and the Las Vegas Strip, presumably via electronic billboards. The company claims there will be more than 30 ways to watch the cover come off.

“Every so often, a new vehicle comes along that disrupts the status quo and changes the game


… Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning,” said Ford President and


CEO Jim Farley in a statement. “America’s favorite vehicle for nearly half a century is going digital and fully electric. F-150 Lightning can power your home during an outage; it’s even quicker than the


original F-150 Lightning performance truck; and it will constantly improve through over-the-air


updates.”

More from Farley: “The truck of the future will be built with quality and a commitment to


sustainability by Ford-UAW workers at the Ford Rouge Complex — the cathedral of American


manufacturing and our most advanced plant.”

That’s a lot of PR speak that tells us little that we don’t already know. The only real news nugget in the release is that production begins next spring at the Rouge Electric Vehicle Center.

For all the rest, we wait.

[Image: Ford]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Kcflyer Kcflyer on May 10, 2021

    I hope it turns out to be a great truck. Honestly, like many, I would be driving a new truck if my budget allowed. The seats in my 2000 F250 are in great shape but offer no shoulder and neck support like the thrones on the modern trucks. Beyond that I keep it off the road during salt season because I want to make it last my lifetime. The new diesels are hugely expensive. They are also extremely powerful. But the hoops they have to jump through to meet emissions makes them very expensive to maintain. My old 7.3 at 150000 miles runs with no visible exhaust unless I absolutely floor it. This past weekend I drove to Michigan. We fueled up upon arrival. I had 498 miles on the trip meter with a quarter tank still showing. Average was 18.6 mpg. Going home towing a 28 foot enclosed trailer that is 8.5 feet wide and 9 feet tall I averaged 12.6 mpg. The trailer was empty and weighs 4000lbs. This is full crew cab with an 8 foot bed and 4WD. So go ahead Ford, make an electric truck that can do what I just did in a 21 year old Ford. Make it as reliable as my 7.3L diesel, give me similar or better towing and hauling capacities and price it in line with your current diesel or gas trucks. Do this and it wont matter that you bailed on making cars.

  • Superdessucke Superdessucke on May 10, 2021

    I guess if you're going to attach any name from the past to an electric vehicle, Lightning would be a top choice. But "it's even quicker than the original F-150 Lightning performance truck?" I should certainly hope so! The original took 7.2 seconds to hit 60 and 15.6 seconds to do the quarter mile per Motor Trend. That was good for '93, but it would be mediocre in a performance vehicle today.

    • 2ACL 2ACL on May 10, 2021

      @Superdessucke ". . .it would be mediocre in a performance vehicle today." More like a disappointment. Those times align more with the 3.3L V6 than any of the Ecoboost V6s or the 5.0 V8. I for one think bringing the Lightning back as an EV a potential masterstroke, but not if it isn't going to leverage the performance benefits of an electric drivetrain.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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