By on March 11, 2021

Tesla quietly increased pricing on several models via its website this week, with the new Model S Plaid Plus representing the largest jump. The performance variant is said to be capable of 200 mph and breezing through 60 mph in under 2 seconds. It also boasts the brand’s updated interior and an alleged range of 520 miles, which really opens it up to becoming the kind of vehicle you might actually want to take on an extended road trip.

But it’s going to set you back $151,190 (including the $1,200 destination charge), which is exactly $10,000 more than Tesla said it would cost just a few months ago. While that increase has not been extended to other Plaid models, none of which offer a massive bump in range, forthcoming Plaid Plus models are likely to see loftier price tags than originally expected.

No announcement was made by the manufacturer, but Reuters noticed the changes on Thursday. Other adjustments include moving the Model 3 Standard Range Plus to $37,490 (up from $36,990) and Model 3 Long Range AWD to $46,490 (from $45,990). The Model Y Long Range also grew $1,000 dearer and now costs $51,190.

Though, before we make any final assessments about Tesla, it should be said that the company constantly fiddles with its pricing. Just a few weeks ago, the electric brand dropped pricing on the Standard and Long Range versions of the Model 3 by $1,000 (presumably to counter the updated Chevrolet Bolt). It also axed the base-level Model Y from the lineup and increased costs of performance variants by about a grand.

Tesla no longer has a public relations department and never issues statements to the media, meaning we’ll be stuck speculating on why it’s rejiggering pricing once again. Perhaps it thinks the new administration will greenlight new subsidies on EVs, needs to account for production costs associated with updates, or believes customers leaning toward specific products will be more/less capable of spending money.

If we’re lucky, we might be able to glean something during the next earnings report. No date for that has been decided, but history suggests early May.

[Image: JL IMAGES/Shutterstock]

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14 Comments on “Tesla Bumps up Pricing on Most Models...”


  • avatar
    Verbal

    Tech bros will not be happy with the price increases.

  • avatar
    dal20402

    Tesla always sets pricing based on demand and production availability. Guessing a couple things happened here:

    (1) Sudden reduction of inventory of new and used Model 3/Y across all models (not sure why that is happening) is steadily increasing demand for new-build ones at the low end.
    (2) The production changeover for Model S and Model X has entirely depleted Tesla’s inventory of new cars; they have more demand than they can satisfy at the moment.
    (3) The tech bros have gone nuts over Plaid+ (which does seem to be happening) and Tesla is worried about allocating so many batteries to them that they won’t have enough to build their production capacity of other cars.

    • 0 avatar
      mcs

      Plaid+ uses the 46080s. They are going to start using the LiFePO4 cells in US low-end Model 3s soon from what I understand.

      I ordered 18650 Lithium cells for a new pack and when I got the tracking number, I noticed they were coming from Fremont. I was surprised. It could be just a central warehouse though and the cells could be from elsewhere.

  • avatar
    Kendahl

    How much did the Long Range Model S increase? That’s the one I would be interested in. The 500+ mile range of the Plaid+ is tempting but not at that price. I might be interested in a Model S that had that much range but only two motors.

  • avatar

    I can buy Model S Plaid+ easily (but not Maybach) but I follow lagom with my car purchases.

  • avatar
    ToolGuy

    I bought $50.00 of TSLA this morning and now I have $50.62. (I know you will be happy for me.)

  • avatar
    SCE to AUX

    “Tesla no longer has a public relations department and never issues statements to the media, meaning we’ll be stuck speculating on why it’s rejiggering pricing once again.”

    Even if they made some announcement about the price changes, they are under no obligation to explain why. Stop whining about their lack of a PR department; Reuters noticed the price change.

    Besides, I’d be more sympathetic if every other mfr explained their pricing changes to you, but they don’t, and they *do* have PR departments. For some reason, only sneaky Tesla gets the hate for this.

    Let’s also note that TTAC doesn’t trust the PR releases by other mfrs anyway. Every executive departure has a nefarious root; every EV announcement is met with doubt and cynicism, and those who report numbers quarterly are hiding something. So even if Tesla reinstated their PR department, you wouldn’t believe them, anyway.

  • avatar
    JGlanton

    If you can make the run from SF to LA without having to stop at the superchargers in Kettlemen City and share the air with the $80k Tesla owners for an hour in the lounge, it’s worth $150K.

  • avatar
    indi500fan

    Does the S and X go down the same paint line as the 3 and Y?
    Some of those two year old Model 3s are starting to look like a Vega in Cleveland after two years winter exposure.

    The S models had good paint in the early low production rate years.

    • 0 avatar
      Lorenzo

      “…starting to look like a Vega in Cleveland after two years winter exposure.”

      There’s a word picture for you. But what do you expect for (just) under $40k?

    • 0 avatar
      dal20402

      I don’t know about durability but current Tesla colors are awful. Both the red and blue are ugly and the non-colors are even more boring than usual with non-colors.

      Early Model Ss had some really nice paint colors. They had a green that was simply gorgeous, a beautiful warm gray “titanium” color; and a really special dark red. Now all you can order is ugly.

    • 0 avatar
      stuki

      For what it’s worth, people who should know, claim paint quality will be better on German built Teslas, when/if those ever materialize. Not sure if it’s due to US regulations effectively barring some paint or processes (though I have heard that as an excuse for bicycle makers to move to Asia as well), or something else.

    • 0 avatar
      mcs

      I think they admitted there were paint issues. Supposedly corrected. Word is not to get a car produced before 1/1/21. If I get time, I’ll check my info. The paint was one of my issues for waiting to get a Tesla. They do seem to be recognizing the issues and fixing them.

  • avatar
    DenverMike

    Explain what? On some models it doesn’t even cover inflation for the year.

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