Tesla Bumps up Pricing on Most Models

Matt Posky
by Matt Posky
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tesla bumps up pricing on most models

Tesla quietly increased pricing on several models via its website this week, with the new Model S Plaid Plus representing the largest jump. The performance variant is said to be capable of 200 mph and breezing through 60 mph in under 2 seconds. It also boasts the brand’s updated interior and an alleged range of 520 miles, which really opens it up to becoming the kind of vehicle you might actually want to take on an extended road trip.

But it’s going to set you back $151,190 (including the $1,200 destination charge), which is exactly $10,000 more than Tesla said it would cost just a few months ago. While that increase has not been extended to other Plaid models, none of which offer a massive bump in range, forthcoming Plaid Plus models are likely to see loftier price tags than originally expected.

No announcement was made by the manufacturer, but Reuters noticed the changes on Thursday. Other adjustments include moving the Model 3 Standard Range Plus to $37,490 (up from $36,990) and Model 3 Long Range AWD to $46,490 (from $45,990). The Model Y Long Range also grew $1,000 dearer and now costs $51,190.

Though, before we make any final assessments about Tesla, it should be said that the company constantly fiddles with its pricing. Just a few weeks ago, the electric brand dropped pricing on the Standard and Long Range versions of the Model 3 by $1,000 (presumably to counter the updated Chevrolet Bolt). It also axed the base-level Model Y from the lineup and increased costs of performance variants by about a grand.

Tesla no longer has a public relations department and never issues statements to the media, meaning we’ll be stuck speculating on why it’s rejiggering pricing once again. Perhaps it thinks the new administration will greenlight new subsidies on EVs, needs to account for production costs associated with updates, or believes customers leaning toward specific products will be more/less capable of spending money.

If we’re lucky, we might be able to glean something during the next earnings report. No date for that has been decided, but history suggests early May.

[Image: JL IMAGES/Shutterstock]

Matt Posky
Matt Posky

Consumer advocate tracking industry trends, regulation, and the bitter-sweet nature of modern automotive tech. Research focused and gut driven.

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6 of 14 comments
  • Indi500fan Indi500fan on Mar 12, 2021

    Does the S and X go down the same paint line as the 3 and Y? Some of those two year old Model 3s are starting to look like a Vega in Cleveland after two years winter exposure. The S models had good paint in the early low production rate years.

    • See 3 previous
    • Mcs Mcs on Mar 12, 2021

      I think they admitted there were paint issues. Supposedly corrected. Word is not to get a car produced before 1/1/21. If I get time, I'll check my info. The paint was one of my issues for waiting to get a Tesla. They do seem to be recognizing the issues and fixing them.

  • DenverMike DenverMike on Mar 12, 2021

    Explain what? On some models it doesn't even cover inflation for the year.

  • SCE to AUX Another outsourced battery goes awry.
  • Jkross22 Nah, If I needed a truck, I'd get a Nissan titan or for nearly the same money a 20 yr old SR5.
  • Kwik_Shift No. It is hideous and jarring to look at. Why would I need this anyway?
  • Jeff From the side profile this gives off Taurus wagon vibes. Nice looking wagon love the exterior color and the interior. The burled walnut interior trim is beautiful.
  • Jeff I think initially there will be a lot of orders for this truck and then sales will crater. Those that want this truck mainly the Tesla fans will buy them and then anyone that wanted one will have already bought one. The Cybertruck kind of reminds me of the Delorean which was widely anticipated and once it was out and those who wanted a Delorean bought one that was the end. Both the Delorean and Cybertruck are stainless steel and both are weird looking. Maybe they could release a new Back to the Future sequence and have Doc drive a Cybertruck.