Tesla Model S Pricing Strategy Remains Unfathomable With Discounted 15 KWh Upgrade

Matt Posky
by Matt Posky
tesla model s pricing strategy remains unfathomable with discounted 15 kwh upgrade

Tesla pricing is about as predictable as the winning lottery numbers. This year it added numerous surprise fees onto its supercharging network and rearranged the pricing structure for its Model S sedan more times than I can remember. Most recently, the company increased the price of its base Model S 60 from $66,000 to $68,000 with an $8,500 software update that unlocks the battery’s full potential — since the 60 is just a 75 that has been digitally neutered and rebadged.

In some instances, almost 30 percent of the value of the vehicle can be unlocked through in-car purchases. There are all manner of software-upgradable items but keeping up with their pricing is nearly impossible, especially when Tesla doesn’t actively announce those changes.

Model S owners have reported to Electrek that the cost to upgrade to the 60’s battery into a 75 kWh has been quietly reduced by $2,000 — the exact same price they increased the 60 by in November. While “enhancing” the battery was previously a $9,000 option, the cost of the upgrade on some owners’ “My Tesla” account dropped to just $7,000 on Friday night.

Anyone who purchased a Model S 60 after November and upgraded their battery software before the price cut, has to be kicking themselves right now. While it isn’t clear if the discounted upgrade is available to all owners, it is still $500 cheaper to simply purchase a Model S 75 outright and avoid as much of this nonsense as possible.

Teslas claims that selling the 60 at a reduced price — despite it really being a 75 — remains profitable. However, the EV manufacturer did use in-car messages to semi-desperately advertise the 75 kilowatt-hour upgrade to 60 owners last year. Buying the more-expensive vehicle would have circumvented that little annoyance entirely while Tesla continued to fiddle with its clumsy pricing structure.

[Image: Tesla]

Join the conversation
2 of 52 comments
  • OldManPants OldManPants on Jan 17, 2017

    Blithe acceptance of unfathomability is central to any religious adherence. Insanely great inshallah um Gottes willen MAGA.

  • Thatsiebguy Thatsiebguy on Jan 17, 2017

    Tesla should take the IBM approach. Build every car with the same large battery and just restrict access based on price point/range. Allow people to purchase temporary access for trips and such, or pay later to unlock(upgrade) to the full range. It would cut down on production costs associated with supporting different size batteries, and provide better battery use since you'll have more cells to help spread the load out over the life of the car.

  • Kat Laneaux Agree with Michael500, we wasted all that money just to bail out GM and they are developing these cars in China and other countries. What the heck. I understand the cheap labor but that is just another foothold the government has on their citizens and they already treat them like crap. That is pretty disgusting to go forward to put other peoples health and mental stability on a crazy crazed, control freak, leader, who is in bed with Russia. Thought about getting a buick but that just shot that one out of the park. All of this for the greed. They get what they lay in bed with. Disgusting.
  • Michael500 Good thing Obama used $50 billion of taxpayer money to bail them out and give unions a big stake. GM is headed to BK again with their Hail Mary hope of EVs. Hopefully a Republican in office will let them go BK the next time, and it's coming. The US economy is not related/dependent on GM and their Chinese made Buicks.
  • MaintenanceCosts "Rural areas hardly noticed COVID at all."I very much doubt that is true in places like the Navajo Nation or the Kenai Peninsula in Alaska, some of which lost 2% or more of their population to COVID.No city had a death rate in the same order of magnitude.Low-density living is a very modern invention. Before cars, people, even in agricultural areas, needed to live densely to survive.
  • Wjtinfwb Always liked these MN12 cars and the subsequent Lincoln variant. But Ford, apparently strapped for resources or cash, introduced these half-baked. Very sophisticated chassis and styling, let down but antiquated old pushrod engines and cheap interiors. The 4.6L Modular V8 helped a bit, no faster than the 5.0 but extremely smooth and quiet. The interior came next, nicer wrap-around dash, airbags instead of the mouse belts and refined exterior styling. The Supercharged 3.8L V6 was potent, but kind of crude and had an appetite for head gaskets early on. Most were bolted to the AOD automatic, a sturdy but slow shifting gearbox made much better with electronic controls in the later days. Nice cars that in the right color, evoked the 6 series BMW, at least the Thunderbird did. Could have been great cars and maybe should have been a swoopy CLS style sedan. Pretty hard to find a decent one these days.
  • Inside Looking Out You should care. With GM will die America. All signs are there. How about the Arsenal of Democracy? Toyota?