Tesla Rearranges Pricing and Trims for the Umpteenth Time, and You'll Pay for It

Matt Posky
by Matt Posky

Tesla’s Model S 60 has come and gone only to show up again as the “bargain” Tesla, even though it’s actually just a cheaper Model S 75 with a stingy computer.

Now, inside information suggests it’ll be going up in price even if you decided not to add the company’s cool new transparent roof. With the automaker seemingly hoping to squeeze every last buck out of its lineup, the top-flight versions of both of its models have now been propelled into the pricing stratosphere.

The value of the electric credits Tesla sells has hit a plateau, and with Elon Musk fuming over it, the company may just be looking for a way to make a quick buck without borrowing or holding a stock sale. Electrek broke the news on the price increase after consulting an inside source that had previously given them information on Tesla’s Powerwall charging station.

The everyman Model S 60 that this alleged $2,000 would be tacked onto is essentially the S 75 with a software-restricted battery set to only 60 kilowatt hours. Previously, you could purchase a Model S 75 for $74,500 or the same car with features removed for $66,000 and pay the difference of $8,500 to unlock the battery’s full potential.

There are two ways to look at this: Either consumers are getting a slightly less great deal on what is essentially a higher trim car, or they are being taxed for being too poor to buy the more expensive car from go.

Confusing pricing isn’t all Tesla is working on. The company announced the confirmation of its in-house glass technology group a few days ago, and those folks must be hard at work, given that the Model S design studio has added an full glass roof to the car. The website has it as a $1,500 option and bumped up the panoramic sunroof to $2,000 — $500 more than it used to be.

Having sat under the panoramic sunroof on partly cloudy day, I would urge anyone looking into an entirely glass roof to invest in some kind of retractable sunshade or get extra familiar with the climate function on your phone. Also, consider buying a floppy gardener’s hat to wear around while driving.

Tesla has also removed the P90D variant of the Model S and Model X lineup as of late Thursday evening. This leaves the P100D as the only performance option and the only one with the braggadocious “ludicrous mode.” It also leaves an Audi A5’s worth of pricing distance between the 100 kWh vehicles and the next highest trim.

The glass roof is available now, the P90D is never available again, and the price increase on the base Model S should arrive on November 22.

[Image: Tesla Motors]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Jpolicke Jpolicke on Nov 05, 2016

    If Tesla was putting a 20% smaller battery in the S60 I'd be fine with that, but just blocking that much range in a S75 battery to me is obnoxious. It's like ordering a steak shown on the menu as one of the specials of the day and being told you can only eat four fifths of it because that's the "special". Also, if it gets that uncomfortable under that panoramic roof, then Tesla's glass technology is woefully deficient. The roof of my Scion tC was all glass but 10 years ago Toyota knew how to coat it so that solar heating was never an issue.

    • See 4 previous
    • Krhodes1 Krhodes1 on Nov 06, 2016

      @shaker It long predates Silicon Valley - IBM has been doing this sort of thing practically since they invented the mainframe computer.

  • SCE to AUX SCE to AUX on Nov 05, 2016

    How much will Chicago Cubs tickets cost next season?

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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