Stellantis Merger Now Playing at a Dealer Near You

Jason R. Sakurai
by Jason R. Sakurai
stellantis merger now playing at a dealer near you

Stellantis, the merger between Peugeot and Fiat Chrysler Automobiles, became effective on Saturday, January 16th. The world’s fourth-largest carmaker has emerged, a surprise to no one.

For those of you who were wondering, Stellantis’ common shares began trading on Euronext in Paris and Mercato Telematico Azionario in Milan on Monday, while we were observing Martin Luther King Jr. Day. If you have a few bucks to spare, trading on the New York Stock Exchange begins today, and the ticker symbol is STLA.

The courtship of Groupe PSA by FCA has been covered previously, with the announcement of who at Peugeot will run the show. To most Americans, the five Groupe PSA brands are vaguely unfamiliar. Peugeot, Citroën, DS, Opel, and Vauxhall. The FCA brands, Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Lancia, Ram, and Maserati, are storied, some even iconic. This of course begs the question, why are the French running the show?

In a dance reminiscent of the marriage between Nissan and Renault, will this union produce similar results? Will there be diminishing returns more widely dispersed, or is this going to be the global juggernaut that achieves dominance in every market in which it has an entry? Only time will tell if the $38 billion deal fizzles out like the remake of The Gong Show, or it endures as the Eiffel Tower and the Arc de Triomphe have.

[Images: Stellantis, Groupe PSA]

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  • Victor Victor on Jan 19, 2021

    Here's what will happen: 1) Fiat will get the axe in the US, and likely a new Punto in Europe. It will soldier on with PSA platforms much like Opel/Vauxhall are doing these days. 2) Jeep will stay where it is; Dodge might get some crossovers to show for, mostly as cheap versions of whatever Jeep gets. 3) Peugeot won't come to America, neither Citroën or DS. 4) Americans will keep believing Chrysler is still a thing. It isn't.

    • Mjz Mjz on Jan 20, 2021

      I agree/disagree. Tavares is smart and knows the value of brands within their sales regions. Opel/Vauxhall being a perfect example. Chrysler/Dodge have been starved for product. They will get PSA platform versions of various models and they will not try to reintroduce Peugeot/Citroen here.

  • Nick Nick on Jan 20, 2021

    I've been taking Stellantis for my high blood pressure for years.

  • Chuck Norton And guys are having wide spread issues with the 10 speed transmission with the HP numbers out of the factory......
  • Zerofoo "Hyundais just got better and better during the 1990s, though, and memories of those shoddy Excels faded."Never. A friend had an early 90s Hyundai Excel as his college beater. One day he decided that the last tank of gas he bought was worth more than the car. He drove it to empty and then he and his fraternity brothers pushed it into the woods and left it there.
  • Kwik_Shift There are no new Renegades for sale within my geographic circle of up to 85 kms. Looks like the artificial shortage game. They bring one in, 10 buyers line up for it, $10,000 over MSRP. Yeah. Like with a lot of new cars.
  • Ribbedroof In Oklahoma, no less!
  • Ribbedroof Have one in the shop for minor front collision repairs right now,I've seen more of these in the comments than in the 30 years I've been in collision repair.