Stellantis Merger Now Playing at a Dealer Near You

by Jason R. Sakurai

January 26th, 2021 2:52 PM

stellantis merger now playing at a dealer near you

Stellantis, the merger between Peugeot and Fiat Chrysler Automobiles, became effective on Saturday, January 16th. The world’s fourth-largest carmaker has emerged, a surprise to no one.

For those of you who were wondering, Stellantis’ common shares began trading on Euronext in Paris and Mercato Telematico Azionario in Milan on Monday, while we were observing Martin Luther King Jr. Day. If you have a few bucks to spare, trading on the New York Stock Exchange begins today, and the ticker symbol is STLA.

The courtship of Groupe PSA by FCA has been covered previously, with the announcement of who at Peugeot will run the show. To most Americans, the five Groupe PSA brands are vaguely unfamiliar. Peugeot, Citroën, DS, Opel, and Vauxhall. The FCA brands, Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Lancia, Ram, and Maserati, are storied, some even iconic. This of course begs the question, why are the French running the show?

In a dance reminiscent of the marriage between Nissan and Renault, will this union produce similar results? Will there be diminishing returns more widely dispersed, or is this going to be the global juggernaut that achieves dominance in every market in which it has an entry? Only time will tell if the $38 billion deal fizzles out like the remake of The Gong Show, or it endures as the Eiffel Tower and the Arc de Triomphe have.

[Images: Stellantis, Groupe PSA]

#Acquisition #Bailout #Fca #Megamerger #Peugeot

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4 of 46 comments

Victor on Jan 19, 2021

Here's what will happen: 1) Fiat will get the axe in the US, and likely a new Punto in Europe. It will soldier on with PSA platforms much like Opel/Vauxhall are doing these days. 2) Jeep will stay where it is; Dodge might get some crossovers to show for, mostly as cheap versions of whatever Jeep gets. 3) Peugeot won't come to America, neither Citroën or DS. 4) Americans will keep believing Chrysler is still a thing. It isn't.

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- Mjz on Jan 20, 2021
  
  I agree/disagree. Tavares is smart and knows the value of brands within their sales regions. Opel/Vauxhall being a perfect example. Chrysler/Dodge have been starved for product. They will get PSA platform versions of various models and they will not try to reintroduce Peugeot/Citroen here.
  
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Nick on Jan 20, 2021

I've been taking Stellantis for my high blood pressure for years.

Like Reply
- Mjz on Jan 20, 2021
  
  Take garlic gels instead.
  
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