Infotainment Trends Upwards, Along With Distracted Driving?

Jason R. Sakurai
by Jason R. Sakurai
infotainment trends upwards along with distracted driving
The automotive infotainment operating system (OS) market is projected to grow by $247.84 million during 2021-2025, progressing at a compound annual growth rate (CAGR).
Automotive infotainment OS’s act as both a differentiator and cost savings, as demand has grown for automotive infotainment in entry-level and mid-segment vehicles. Niche players are driving automotive infotainment OS market growth. Among the companies noted are Alibaba Group Holding Ltd., Alphabet Inc., Apple Inc., Baidu Inc., BlackBerry Ltd., BMW AG, Green Hills Software LLC, Microsoft Corp., The Linux Foundation, and Wind River Systems Inc. Development of multi-display infotainment systems, and open-source and proprietary OS competition is creating demand in the market.As noted on Business Wire, ResearchAndMarkets.com’s Global Automotive Infotainment OS Market 2021-2025 report on the automotive infotainment OS market provides market analysis, trends, growth drivers, challenges, and vendor identification. The report looks at the current global market scenario, trends and drivers, and the market environment.A detailed picture from multiple sources includes an analysis of market sizing, market forecast, and the industry. The study was conducted using a combination of primary and secondary information, and input from industry participants. The report delves into profit, pricing, competition, and promotions. It presents various facets by identifying industry influencers. The data presented is a result of extensive qualitative and quantitative research to accurately forecast growth.Market segmentation by product is an interesting comparison between QNX, Linux, Microsoft Windows, and other systems, in terms of the current size and 2020-2025 forecast, and what the opportunities are by product.Another fascinating aspect of this report is geographic segmentation and comparison, and how the European, North American, Asia Pacific, Middle East – African, and South American markets differ.Which are the leading countries, and are there growth opportunities by geography? Maybe more importantly, is there a center stack or dashboard capable of containing any of these systems and their resultant displays? Are we going to need fully autonomous vehicles so that drivers won’t be distracted from the infotainment system?[Images: FCA, Geely]
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  • Dwford Dwford on Jan 10, 2021

    As soon as autonomous cars get sorted out, cars will become subscriptions, and you'll get a lower subscription rate if you agree to let the car bombard you with non skippable ads. It's funny, as a Uber driver, I am not allowed to sell advertising space on my car, but as soon as Uber owns the autonomous cars, that's exactly what they will do.

  • Lorenzo Lorenzo on Jan 10, 2021

    I don't mind infotainment I'm not going to use anyway. When it breaks - and it will - it'll stay broken. That's if the basic functional car controls are separate. If they're integrated, a lot of cars are going to be junked or sold at low prices. We haven't seen yet the dollar bite to repair some of these systems. I'm guessing somebody will make big money with work-arounds to allow the cars to be used for basic transportation after their expensive interfaces die or get too buggy to be reliable.

  • YellowDuck Thank goodness neither one had their feet up on the dash....
  • Zerofoo I learned a long time ago to never buy a heavily modified vehicle. Far too many people lack the necessary mechanical engineering skills to know when they've screwed something up.
  • Zerofoo I was part of this industry during my college years. We built many, many cars for "street pharmacists" that sounded like this.Excessive car audio systems are kind of like 800 HP engines. Completely unnecessary, but a hell of a lot of fun.
  • DedBull In it to win it!
  • Wolfwagen IIRC I remember reading somewhere that the Porsche Cayenne was supposed to have a small gasoline-powered block heater. There was a loop in the cooling system that ran to the heater and when the temperature got to a certain point (0°C)the vehicle's control unit would activate the heater. I dont know if this was a concept or if it ever made it into production.
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