By on January 8, 2021

infotainment

The automotive infotainment operating system (OS) market is projected to grow by $247.84 million during 2021-2025, progressing at a compound annual growth rate (CAGR).

infotainment

Automotive infotainment OS’s act as both a differentiator and cost savings, as demand has grown for automotive infotainment in entry-level and mid-segment vehicles. Niche players are driving automotive infotainment OS market growth. Among the companies noted are Alibaba Group Holding Ltd., Alphabet Inc., Apple Inc., Baidu Inc., BlackBerry Ltd., BMW AG, Green Hills Software LLC, Microsoft Corp., The Linux Foundation, and Wind River Systems Inc. Development of multi-display infotainment systems, and open-source and proprietary OS competition is creating demand in the market.

As noted on Business Wire, ResearchAndMarkets.com’s Global Automotive Infotainment OS Market 2021-2025 report on the automotive infotainment OS market provides market analysis, trends, growth drivers, challenges, and vendor identification. The report looks at the current global market scenario, trends and drivers, and the market environment.

A detailed picture from multiple sources includes an analysis of market sizing, market forecast, and the industry. The study was conducted using a combination of primary and secondary information, and input from industry participants. The report delves into profit, pricing, competition, and promotions. It presents various facets by identifying industry influencers. The data presented is a result of extensive qualitative and quantitative research to accurately forecast growth.

Market segmentation by product is an interesting comparison between QNX, Linux, Microsoft Windows, and other systems, in terms of the current size and 2020-2025 forecast, and what the opportunities are by product.

Another fascinating aspect of this report is geographic segmentation and comparison, and how the European, North American, Asia Pacific, Middle East – African, and South American markets differ.

Which are the leading countries, and are there growth opportunities by geography? Maybe more importantly, is there a center stack or dashboard capable of containing any of these systems and their resultant displays? Are we going to need fully autonomous vehicles so that drivers won’t be distracted from the infotainment system?

[Images: FCA, Geely]

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10 Comments on “Infotainment Trends Upwards, Along with Distracted Driving?...”


  • avatar
    Mike Beranek

    If I wanted to play a video game, I’d stay home.

  • avatar

    Sometimes when driving I feel as if I am in a video game and nothing outside appears to me real – just figment of my imagination. May be I am getting into mentally issues?

  • avatar
    DenverMike

    I don’t know about all that. But a kilowatt sound system that can hit incredibly hard plus internet and bluetooth is all I need to get by so heavy/insane traffic and idiots on the commute are more than tolerable.

    Yes I’m not 16 and I’d like to think I use it for good not evil. It’s tuned to 35 hz, not for the boom boom. Maybe some ZZ Top, Steely Dan, BOC, Dazz Band, who knows? Everything under the sun. New Wave, old wave, Brittney Spears, etc, etc.

    No really, “Hit Me Baby…” sounds really excellent on a competent system, so I had to play it 3X. Youtube suggested it for some reason this morning and I hadn’t heard it in 20 years or something. If I did, I couldn’t change the station fast enough.

    • 0 avatar
      tankinbeans

      I’ve found that when I’m in an irritable mood Lindsey Stirling at vaguely inappropriate volumes is just the key. Granted the Bose system in my car won’t win awards, it is more than sufficient. There’s plenty of bass to satisfy and the treble is pretty good, though I have some malformations in my ear that sometimes act up if the treble is too high. Now I want to go out and listen to Stars Align.

      I still haven’t figured out where Mazda put the subwoofer, but I’m heavily leaning on the rear deck.

  • avatar
    ToolGuy

    Serious Car Companies from Serious Countries will put an end to this real quick.

    https://tinyurl.com/y63ukzup

    Doh! Wrong again.

    (“The company’s CEO says its not just a selling point for customers but also points to a potential source of new digital revenue.”)

  • avatar
    Lightspeed

    The past few days I was driving a 2020 Lexus RX loaner. It took me 5-min to figure out how to change the radio station (while parked) and another 5-min to figure out how to use the HVAC. Once moving it was a case of, ‘don’t even try to change anything.’ By comparison, I’ve had HUD in Lexus cars and loved it.

  • avatar
    ToolGuy

    New tech is great – no worries:

    https://tinyurl.com/y2z2tkl8

    • 0 avatar
      ToolGuy

      Design for serviceability has no implications for real-world use (obviously).

      “Hey guys, time out on the battle – I need to replace a capacitor and I’ll back in seven days.”

  • avatar
    dwford

    As soon as autonomous cars get sorted out, cars will become subscriptions, and you’ll get a lower subscription rate if you agree to let the car bombard you with non skippable ads.

    It’s funny, as a Uber driver, I am not allowed to sell advertising space on my car, but as soon as Uber owns the autonomous cars, that’s exactly what they will do.

  • avatar
    Lorenzo

    I don’t mind infotainment I’m not going to use anyway. When it breaks – and it will – it’ll stay broken. That’s if the basic functional car controls are separate. If they’re integrated, a lot of cars are going to be junked or sold at low prices.

    We haven’t seen yet the dollar bite to repair some of these systems. I’m guessing somebody will make big money with work-arounds to allow the cars to be used for basic transportation after their expensive interfaces die or get too buggy to be reliable.

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