Winner, Winner, Chicken Dinner - November Ford Sales Are Up

Jason R. Sakurai
by Jason R. Sakurai

Ford Super Duty sales increased by 7.5 percent in November, while the F-series sold 713,325 trucks, 195,000 more than Chevrolet and GMC combined to capture the title of America’s best-selling pickup for the 44th straight year.

Meanwhile, the Ford Transit, America’s best-selling van, sold 9,917 units, 13.9 percent over last year, and a 70-percent increase in commercial sales for the month. Outselling its nearest competitor by 41 percent, Ford now holds a 31-percent share of the full-size van market.

Recording its first Bronco Sport sales at the end of the month, Ford’s Explorer also gained 21.9 percent on sales of 18,848 SUVs.

Shelby GT350 and GT500 sales increased 33 percent, with Mustang sales overall totaling 4,119 cars this month. Mustang’s retail share increased 1.4 percent to 32 percent of the segment.

This came at a time when total industry sales for November declined by 15 percent on sales of 1.24 million vehicles. According to Ford, the industry was down 12 percent, while fleet sales were off 25 percent. Attributing the loss to one less weekend in November this year than last, the automaker also cited renewed stay-at-home orders with the rise in COVID-19 cases.

Mark La Neve, Ford vice-president, U.S. Marketing, Sales and Service said, “F-150 inventory continued to tighten as we moved through our Q4 changeover to the all-new F-150. This was a result of coronavirus-related production stoppages in Q2 and a strong sell-down of the current model F-150. Dealers are really looking forward to the 2021 F-150, which is now in transit, as well as Bronco Sport and the all-new Mustang Mach-E.”

Granted, a surge in sales often accompanies the introduction of a new F-150, and the arrival of the Bronco Sport should bring a lot of potential buyers to Ford showrooms, but the Mustang Mach-E? Let’s not get too excited about a nameplate extension that should never have been.

La Neve should have reserved some of that enthusiasm and instead heaped praise on the Transit, who is eating Mercedes-Benz’s Sprinter’s lunch. A local Mercedes-Benz dealer said that shortages in early 2021 will likely continue, which would only increase Ford’s leadership position in full-size vans.

What remains to be seen is if the Ram ProMaster can also inch its way past Mercedes in the commercial and retail categories.

[Images: © 2020 J. Sakurai/TTAC]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • CKNSLS Sierra SLT CKNSLS Sierra SLT on Dec 03, 2020

    I am assuming the Transit Vans are selling due to Amazon's inability to acquire as many vehicles as they need for their delivery service. I am wondering if you took them out of the equation what the sales would be.

    • See 3 previous
    • Sgeffe Sgeffe on Dec 04, 2020

      @Scoutdude Every Amazon delivery vehicle I’ve ever seen is a Transit.

  • Lou_BC Lou_BC on Dec 03, 2020

    I'm puzzled by the layout of that Helwig F350. Why would one buy a F350 just to put a fold out tent on the cargo rack? I'd go with a slide in adventure camper. Is it supposed to be made to carry an ATV?

    • See 6 previous
    • Lou_BC Lou_BC on Dec 05, 2020

      @Lou_BC Lift as in tailgate lift

  • Daniel J Alabama is a right to work state so I'd be interested in how this plays out. If a plant in Alabama unionized, there are many workers who's still oppose joining and can work.
  • ToolGuy This guest was pretty interesting.
  • NJRide So this is an average age of car to be junked now and of course this is a lower end (and now semi-orphaned) product. But street examples seem to still be worth 2500? So are cars getting junked only coming in because of a traumatic repair? If not it seems a lot of cars being junked that would still possibly worth more than scrap.Also Murilee I remember your Taurus article way back what is the king of the junkyard in 2024?
  • AMcA I applaud Toyota for getting away from the TRD performance name. TuRD. This is another great example of "if they'd just thought to preview the name with a 13 year old boy."
  • Jeff Does this really surprise anyone? How about the shoes and the clothes you wear. Anything you can think of that is either directly made in China or has components made in China likely has some slave labor involved. The very smart phone, tablet, and laptop you are using probably has some component in it that is either mined or made by slave labor. Not endorsing slave labor just trying to be real.