John Cooper Works Mini EV or the Evolution of Small Appliances?

Jason R. Sakurai
by Jason R. Sakurai
john cooper works mini ev or the evolution of small appliances

John Cooper Works Mini and electrification, do they go together? Do buyers who pay a premium for the JCW brand want or need an electric version?

Does the evolution of the Mini model range and parent corporation BMW’s ongoing expansion of electric mobility offer anything new for enthusiasts and loyal owners of the John Cooper Works brand? Driving enjoyment being the raison d’être for JCW, does this mean that extreme performance and genuine driving enjoyment will be available with electric drive as well as combustion engines? Will this open up new possibilities for future Mini vehicle architecture?

If you ask Mini, they’ll tell you all about what they’ve accomplished in electric mobility. They referenced the Mini Cooper SE Countryman ALL4 plug-in hybrid’s miserly combined fuel and power consumption, as the rationale that led to electrification of 5 percent of the brand. With the launch of the all-electric Mini Cooper SE, 10 percent of all Minis were now plug-ins. Based on just 10 percent and not considering the 90 percent still gas-powered, Mini said in a press release that they are preparing to press on in the development of John Cooper Works EV models.

“With the Mini Electric, we’ve shown how well brand-typical driving enjoyment and electric mobility can be combined,” said Bernd Körber, head of the Mini brand. “Now it’s time to translate the passion for performance of the John Cooper Works brand to electromobility. That’s why we’re working to develop concepts for electric John Cooper Works models.”

The current focus on the development of a Mini John Cooper Works EV demonstrates just how important electric mobility is in terms of BMW’s future direction, a goal of sustainability, if not performance and passion.

“John Cooper Works models with conventional combustion engines will still continue to have an important role to play, to make sure we’re addressing the wishes and needs of performance enthusiasts all around the world,” said Bernd Körber. “With this new focus on electric performance, we’re also creating the opportunity to sharpen the distinctive profile of the John Cooper Works brand more than ever before.”

Battery-powered tools and appliances being what they are, I’ll keep my corded DeWalt drill and rotary saw. It’s frustrating having to wait for cordless tools to power up again. I wonder if John Cooper Works EV owners will feel the same?

[ Images: Mini]

Join the conversation
  • SCE to AUX SCE to AUX on Dec 29, 2020

    In the US market, Mini's sales have been shrinking for 5 years straight, and its market share is less that half its already 'mini' size of 2012. The brand is dying, and all the marketing buzzwords in the world won't save it. Problem #1: The brand name - change it. Problem #2: In keeping with the brand name, making a large Mini that people might actually want is an oxymoron. Problem #3: Because Minis are small by definition, they are quite limited in terms of EV capacity. An electric Mini might be quick, but it will suffer from class-lagging short range and will be much heavier and more costly. Critics will hate it. **** "Battery-powered tools and appliances being what they are, I’ll keep my corded DeWalt drill and rotary saw. It’s frustrating having to wait for cordless tools to power up again." That's a cheap comment from the 2010-era, as is the headline to this story. EVs and cordless tools don't have much in common, and the obvious solution to battery filling on cordless tools is to have a second battery. That works very well on my battery-powered drills, leaf blower, impact wrench, power ratchet, tire filler, and snow blower, but in typical use they don't even need a change.

    • See 8 previous
    • ToolGuy ToolGuy on Jan 01, 2021

      @Scoutdude These kids today are spoiled and don't even know it:

  • Dukeisduke Years ago, I was driving southbound along North Central Expressway (south of Mockingbird Lane, for locals), and watched a tire and wheel fall out of the bed of a pickup (no tailgate), bounce along, then centerpunch the front end of a Honda Accord. It wasn't pretty.
  • Dukeisduke If these were built in the US, they'd probably be plagued with recalls, like everything else they make now. It's just as well they don't bring them here.I've owned one Ford, a '95 F-150 (drove it for 17 years and 214k miles) and it was fantastic. But you couldn't run fast enough to buy another Ford. Quality used to be Job 1; now it's an afterthought.
  • Dukeisduke "side-to-side taillights""Across-the-border" is the phrase you're looking for - it's what Ford called the taillights on the '67-'68 and '70-'71 Thunderbirds.
  • 28-Cars-Later Pretty sure its the next gen Fusion, which did manage 110K sales in 2020 USDM but that was roughly 66% less than 306K it sold in 2013. If 100K units is the expected high water mark I can understand why resources went elsewhere... though Mach-E can't even do half that and its hyped like the Second Coming so maybe there was a missed opportunity after all?
  • Kcflyer Laughing inside at the "300 mile range when it's warm" line. Can you imagine if ICE vehicles were this comprised? What a sick joke the green agenda is.