By on July 13, 2020

Not since Toyota’s American brass debuted the new Venza from their own driveways at the height of the coronavirus lockdown has a new vehicle galvanized the public’s attention like this.

Discourse? There isn’t any, other than about this singular product. At this very moment your kids are probably watching other kids talk about it on their TikTok machines, or whatever it is they play with when they’re not tattooing images of Elon Musk on their necks and going vegan to fight hate. I’m no parent, and it shows.

If you’ve just arrived from a secluded cave in which you were held captive by a family of bears, free of any and all media except for nightly live-action stage plays (about bears), we should inform you that the Ford Bronco will, at long last, reveal itself tonight. Everyone, including your relieved family members, are aware of this. Ford worked overtime to generate as much buzz as possible, earning this date in history the moniker “B-Day” at the very online TTAC World Headquarters. Of course, it’s entirely possible you couldn’t care less about another SUV appearing in an already crowded segment, but don’t worry — you’ll still be able to participate in today’s QOTD.

Many vehicles came before the Bronco II— er, 2.0, and some of them might have been more to your liking. Not everyone’s built wild, after all.

Scan those memory banks, plumb those recollections, and try to think of a moment when you were legitimately excited, maybe even giddy with anticipation, over an imminent vehicle launch. Perhaps it was the ’99 Mercury Cougar. Perhaps it was something else.

And perhaps you were left wanting more. Much more.

But we’re not here today to talk specifically about vehicles that drove a thrill up your leg through pre-unveil teasing, then burst your balloon when the spotlight hit sheet metal. We want to know only about that first part.

What model was it?

[Image: Ford Motor Company]

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22 Comments on “QOTD: Prepare(d) for Launch?...”


  • avatar
    Lie2me

    When Ford gets it right (Mustang, Taurus) they really get it right, but when they get it wrong (Edsel) Oh, boy…

    We’ll see

  • avatar
    statikboy

    OG Acura NSX.

  • avatar
    ajla

    A vehicle that I was excited about and then not disappointed with the results would be the C6 Corvette.

    I’ll give a very honorable mention to the Stinger because I actually bought one.

    I’m pretty high on the Supra too but haven’t driven one yet.

  • avatar
    SCE to AUX

    Model 3, for which I secured a reservation sight-unseen.

    Then I cancelled after two years. Then I test-drove one, cross-shopping it against the Bolt, Leaf 2.0, and Ioniq EV, and even a Stelvio.

    I ended up with the Hyundai. No regrets.

  • avatar
    Lie2me

    As a little kid the launch of the Mustang was a HUGE deal, every magazine, TV commercial, big event (Worlds Fair) was included. The first personal, practical, affordable “cool” car was on everybody’s mind. Every kid begged their parents to get one and a lot of them (not mine) did

  • avatar
    SPPPP

    I actually was somewhat excited for the launch of the 1999 Mercury Cougar, actually. But excitement quickly faded when it was revealed to be sort of an econobox with tepid handling and budget interior hiding inside that edgy styling.

    I was more excited for the launch of the 2004 Mazda RX-8. That car was imperfect, but I think it mostly lived up to its hype. I nearly bought one a few years ago, and I think I will buy one eventually.

  • avatar
    2drsedanman

    I was excited for the launch of the original Miata. I remember there being a wait list with a lot of vehicles selling way above MSRP. When I first saw one in the wild, I knew I would have to get one some day. Too bad it took 28 years for me to get one. I remember the moniker of “hairdresser car” or “girl car” got attached early and still hangs on in some form to this day. My opinion is these people don’t know what they are missing. If you wanted something to have fun in and not work on all the time, it’s hard to beat a Miata.

    • 0 avatar
      Imagefont

      When I first saw the Miata in 1989 I just assumed it was front wheel drive. I was shopping for a car in ‘93 and test drive one and realized just what a rare thing it actually was. I bought a ‘94 with the upgrades that came with it that year, including the larger engine, and it’s still sitting in my garage because frankly I can’t think of anything else that is as fun to drive. It even has the original clutch and not because I’m nice to it. Great, reliable car and tremendously fun. Greatest automotive bargain of all time.

    • 0 avatar
      MiataReallyIsTheAnswer

      Ha- I was one of the “girl car” naysayers myself, until I finally drove one in the mid-90s wanting to see what all the “Top 10 list” hubbub was about. I figured that many car writers had to be on to something, and sure enough I bought that first one I drove. Now here I am 30 or so Miatas later LOL

  • avatar
    thegamper

    I am a bit giddy for the next generation Mazda6. Seem like it will be perfect. Mazda good looks, their great updated interiors, inline 6, RWD (hopefully AWD too). Think I would be definitely be on board.

  • avatar
    MiataReallyIsTheAnswer

    I was pretty jazzed leading up to the “retro” 2005 Mustang launch.
    Did not end up buying a new GT until 2017 though.

  • avatar
    JMII

    The C8 just because I have a C7 now and we’ve heard of the mid-engine ‘Vette for so many years. I actually watched part of the launch during the live stream. I can’t honestly remember “waiting” for any other car except the FRS/BRZ/86GT and maybe the new Supra.

    Since I buy used vehicles I don’t get very excited by launches since what follows is countless photo ops, press releases and reviews before you’ll ever see one in the flesh. Then you have to wait for real owners (not YouTube influencers) to take deliver and weed thru the hot takes for several months. Since I like car news I pay just enough attention to keep apprised on the basics. However I’m not setting my alarm clock to catch the latest marketing stunt out there.

  • avatar
    MeJ

    2014 C7 Corvette.
    Watched the reveal live online and was blown away.

  • avatar
    sgeffe

    5th-Gen Honda Civic, since I had every intention of buying one after graduating from college and entering the workforce. Ended up doing just that in March, 1994.

  • avatar
    Jeff S

    @Lie2me–I was 12 when the 64 1/2 Mustang was introduced and yes it was a “Big, Big” deal. My parents a few months prior bought a new 64 Impala 9 passenger wagon with a 327 V-8 4 barrel and my father had a 62 Chevy II 300 so I could never have convinced my father to buy a new Mustang regardless of how much I wanted one. It didn’t stop me from entering the Brylcreem contest to win a new one even though it was in my father’s name. As you could guess we stood a better chance winning the lottery than winning a new Mustang.

  • avatar
    Lorenzo

    I was interested in the return of the VW bug, but I don’t recall any big launch. I’d just heard they were going to build a new bug. Maybe the big launch was in Wolfsburg, or I just missed it?

  • avatar
    Scoutdude

    The 2003 Marauder! Of course I had a young family at the time so when I bought a new vehicle in 2003 it was a SUV and I had to endure the pain of it sitting in the delivery isle right next to a 2003 Marauder. I did eventually get one a few years later and another last year. Yeah the bean counters sucked a lot out of it, but I’m glad it made it to production and I’m not giving mine up.

    • 0 avatar
      geozinger

      I also was interested in the Marauder when it was released. Same as you, I had kids and other stuff taking up my automotive interests.

      Since then, I’d had a couple of chances to drive them. But having spent much time in my FIL’s Grand Marquis I lost interest in the car. I’ve not pursued one since. I think if I go in for a big American car, it’ll be a Challenger.

  • avatar
    SaulTigh

    I’d be more interested in that sick, gorgeous black Sable than anything Ford has to offer today. I don’t like their interiors, and the local dealership pi$$ed me off and is now dead to me. I feel like they’re going to ruin the Mustang at any moment…when they should be looking to drop the new 7.3L gasser into it.

  • avatar
    18726543

    When I was 16 (in 1998) I bought my first car, a 1987 Camaro IROC-Z. I drove it through high school and it was the entire reason I found my way into the hobby. My dad didn’t do it and neither did anyone else in my family. Once I was through mechanic school and working full time at the Acura/Nissan dealership (~2002), I sold the IROC and bought a 1998 Z28. It was way more powerful and much more fun! About 2 years later, vague renderings of the soon-to-be 5th generation Camaro started to surface and I was really excited! I was very sure I’d be first in line to buy one!

    Well, fast-forward to 2009 and I was 3 years into my engineering degree when the thing finally came out. I was a broke-as-a-joke college student so I had no real aspirations to buy one, but in truth when I finally saw the thing in person I wasn’t even slightly interested in it. In my opinion each refresh has been an improvement, but I still don’t find them appealing.

  • avatar
    ryanwm80

    Either the 1998 Volkswagen Beetle or the 2000 Ford Thunderbird. But I’d rather have that seriously sexy Sable – far better looking than nearly every new car today.

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