Report: Tesla Close to Choosing Austin?

Steph Willems
by Steph Willems

Tesla CEO Elon Musk has made it painfully clear that Texas is his first choice when it comes to locations for a second U.S. vehicle assembly plant. The executive, disillusioned and annoyed with Silicon Valley and the general California experience, had somewhere in the central or southern U.S. on his mind when he started hunting for a new plant location.

A report out of Austin Monday suggests Tesla could be close to sealing a deal.

While it’s not confirmation of a new plant, the Austin American-Statesman reports that Tesla is negotiating the terms of an incentives deal with the city.

From the newspaper:

The Travis County Commissioners Court is scheduled to discuss the terms of the potential incentives deal in an executive session on Tuesday, according to people with knowledge of the proceedings. A vote is expected in the coming weeks.

No Travis County official would confirm the talks, or what kind of incentives the city’s willing to dangle in front of Musk. A new Tesla assembly plant would bring with it thousands of jobs, as well as the company’s revered/ridiculed Cybertruck.

Wooing a perturbed Musk emerged as a popular pastime for cities in America’s heartland this past spring, with cities like Joplin, Missouri and Tulsa, Oklahoma laying their desire for jobs, jobs, jobs bare both on social media and via back channels. Tulsa went as far as creating a temporary shine to the Tesla co-founder and suggested it would field a fleet of Cybertrucks as law enforcement vehicles.

County officials engaging in a back-and-force on incentives is no guarantee that a Tesla plant (and possibly the company’s corporate headquarters) will set up shop in Austin. It’s a normal part of any jurisdiction’s bid to lure big business. That said, it’s another bit of evidence in Austin’s favor.

[Image: Tesla]

Steph Willems
Steph Willems

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  • SCE to AUX SCE to AUX on Jun 15, 2020

    If Texas is the winner, the arrangement may include a backroom deal to change that state's dealer franchise laws. I can't imagine Tesla building vehicles in a state where they can't sell the product through their stores.

    • See 2 previous
    • SCE to AUX SCE to AUX on Jun 16, 2020

      @Lorenzo Perhaps the sight of all those trucks being shipped out of state will change their minds. Also of note: The UAW is spreading FUD about the new Tesla plant, questioning whether it will really bring 'safe, good-paying' jobs.

  • Volvo Volvo on Jun 15, 2020

    If the idea is avoid the disillusionment Musk says he experienced in the California bay area then the Austin area is probably not a bad choice as long as the facilities are in Travis County and not within the Austin city limits.

    • See 4 previous
    • Mcs Mcs on Jun 16, 2020

      They're looking northeast of Austin where there is rail and other infrastructure.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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