By on April 20, 2020

Volkswagen Group has announced that its sales declined 23 percent against the previous year, to 2 million deliveries, from January through March of this year. Based upon last week’s assessment of the ailing European market, the region seems to have contributed quite a bit to VW’s downfall. However, the company said it is optimistic that the Chinese market will soon recover as the coronavirus pandemic loses strength in the region.

As the manufacturer’s largest market, Volkswagen has a lot riding on China coming out of this in once piece. There certainly have been a surplus of articles claiming the nation is on the fast track to economic restoration, but we’ve also heard enough conflicting reports on the status of its convalescence that it’s difficult to feel confident of anything. What exactly is in store for VW and other automakers doing business in China?

According to Reuters, good news awaits then all. Stephan Woellenstein, Volkswagen’s boss for China, told the outlet that sales reductions stemming from COVID-19 complications started slowing in April:

Referring to the country’s car market overall, Woellenstein said the decline in sales in April was estimated to be between 15 [percent] and 20 [percent] from a year earlier, while the drop in March, at the height of the pandemic, had been 40 [percent].

“If things continue as they do now, we could have reached last year’s level again in June,” he said. “We see a normalisation with view to the summer.”

Volkswagen’s sales were faring slightly better than the Chinese market as a whole, he said. But any further recovery hinged on whether Beijing implemented economic relief measures.

While China planned a sizable relief package for the coronavirus outbreak, the figure was readjusted to $394 billion USD (converted from RNB), with most of it going directly to businesses. The nation had already spent quite a bit to prop up its industrial and tech sectors, amassing no shortage of debt in trying to make itself the dominant global economic force. China’s National Bureau of Statistics says there would be room room to raise the annual budget deficit ratio, but added it was best to exercise caution. Meanwhile, the country’s National Development and Reform Commission, finance ministry, and the central bank have all stated that a deficit ratio above 3 percent would be undesirable — even though the stimulus package seems guaranteed to make that happen.

A minor issue, truth be told. Even though China’s financial situation seems rife with trouble spots, it’s the virus itself that’s causing the most trepidation. As we hear of aggressive quarantine measures taken at the virus’ origin point in Wuhan being rolled back, other cities are confronting new lockdowns — some for the second time. And while this probably won’t be a situation that’s unique to China, secondary outbreaks could seriously undermine economic restarts and further stall production through the remainder of 2020.

We still don’t know what things look like on the ground. The Communist Party of China (CCP) faces mounting criticism for allegedly underreporting the number of COVID-19 cases within the People’s Republic and masking the outbreak upon its onset. For weeks, Western media couldn’t make up its mind as to whether the official statistics should be taken at face value or endlessly scrutinized. On Friday, the Chinese government revised the Wuhan death toll upwards by 50 percent as new reports began emerging, lending additional credence to the claim (previously viewed as a conspiracy theory) that COVID-19 may have escaped from a viral research laboratory. However, leadership from that site has denied the accusation; the CCP has similarly pointed the finger at the United States — saying the virus was unleashed upon China by the U.S. military.

That’s a lot to unpack, but the lesson here should be that no one seems to have any clue what’s going on in most countries reeling from the pandemic, with that being doubly true for China. There is also a decided lack of information about the virus itself. Despite health professionals across the globe working around the clock to study it, what we don’t know could still fill an empty medical supply warehouse.

However, we do know that getting life back to normal in places like Wuhan has not been like flipping a light switch. According to a recent report from the Financial Times, plenty of China’s lockdown measures are still in place. Hoping to protect the country’s leadership, Beijing is barred from taking any visitors who have not followed strict 14-day quarantine measures that are often forcibly enacted by local authorities. Additional rules banned foreign residents who possess valid residence permits from reentering the country, hindering the country’s ability to restart some corners of its industrial sector and restore foreign trade.

From FT:

The nervousness is particularly evident in Wuhan. The city’s “liberation” has in reality been only a partial one. Residents from other areas of China who were trapped there when the city was quarantined have been allowed to leave — provided they pass medical checks. It is even harder for native residents of Wuhan and other areas of Hubei province to travel within China.

Min Zhou, a Hubei native, had hoped to resume her life as a migrant factory worker in southern Guangdong province after her hometown, Ezhou, reopened on March 25.

In the end, she says, she chose not to use her return train ticket to Guangdong, fearing it would be difficult to find factory jobs as overseas orders dried up and that workers from Hubei might be shunned by employers because of more stringent health checks and quarantines required by local authorities. Ms Min has instead found work at an electronics factory in Ezhou, which is near Wuhan.

While independent analysts — operating outside China — estimate the nation’s economy is operating anywhere between 60 and 70 percent of its typical strength, Beijing-based Trivium said the number is closer to 83 percent. Regardless of who’s the most accurate, both figures mark an improvement from the massive hit endured through February.

That makes our initial query about whether the Chinese market can pull VW (and other automakers) out of this financial hole more rhetorical than anything else.

The country certainly looks to be trying, yet China is flying blind as the first nation to be hit with COVID-19. It seems to be going to great lengths to obscure the situation inside its own borders. That’s undermining some of the promise offered by its recovery and makes us suspect of any claims that the market can be used as a reliable source of useful data. For now, we’re encouraged by official announcements of auto factories and parts suppliers (important for foreign and domestic automakers) resuming production and suspect the reclamation period will be slow and take months — regardless of what’s happening in China or abroad. Factories are reopening, however, giving some amount of hope for the future.

[Image: Xujun/Shutterstock]

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8 Comments on “Will China Help Volkswagen Out of This Hole?...”


  • avatar
    Mullholland

    Thanks for this post. It does a nice job of providing a bit of useful background regarding the problems, “realities” and status of the Chinese market.

  • avatar
    Art Vandelay

    Perhaps this is where the Germans collect on that invoice they sent Bejing.

  • avatar
    Lorenzo

    At least GM won’t be alone in sweating the proverial bullets over the Chinese market. It might be interesting to survey which automakers have the biggest stakes in the Chinese market, and which has the smallest. I’m sure Wall street has whipped something up by now.

  • avatar
    thornmark

    China will be the last out of this

    China is now the most hated corrupt country in the world – no one believes what they say

    Countries will be leaving China en masse

  • avatar
    Pig_Iron

    Whether from a wet market, or from a bio-lab; tens of thousands of innocent lives were lost that would not have died otherwise – in a suffering and cut off from the comfort of loved ones – many denied medical support outright. When I hear calls for vengeance within and without China, I understand why.

  • avatar
    Superdessucke

    This is ridiculous. I know VW is German company and we can’t control it but nobody should be to go allowed in there to try to save themselves. There needs to be retribution for this. I don’t care if VW or GM need the sales. Sorry. You profited from the exploitation of human beings and the destruction of the environment, not to mention many communities in the U.S., for long enough.

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