QOTD: The Most Superb of All?

Matthew Guy
by Matthew Guy
qotd the most superb of all

Yesterday was, in addition to being an excellent palindrome, a pretty big day for sports. With untold million being thrown around by companies vying for attentive eyeballs, our own Chris Tonn offered a roundup of the various and sundry Super Bowl cars ads, leaving us with one questions: what was your fave?

Hyundai seemed to score a touchdown with a good many on the internet with their Smaht Pahk ad, highlighting the Sonata’s ability to worm its own way in and out of a parking spot. It even spurred a MA cop shop to get in on the action.

Quick remindah, that even if your cahh is equipped with smaht pahk, an offisah will give you a ticket if you pahk.

❌ Within 10’ of a Fiah Hydrant

❌ Blocking a Fiah Lane

❌Handicap Pahking w/o placahd

❌ Pahking within 20’ of an Intahsection

❌ Intahfering w/ Snow Removal https://t.co/Wgr4If6CXc

— Braintree Police Department (@BraintreePolice) January 31, 2020

Your author enjoyed the Jeep ad, which latched on to the fact Super Bowl fell on Groundhog Day, dragging Bill Murray out of mothballs to go for (several) spins in the new Gladiator.

How about it? Which of this year’s Super Bowl ads — heck, let’s throw it open to past years, too — was your pick of the litter? Actually, if we’re permitted to go back in time, I’m absolutely selecting the Chrysler 200 ad from a few years ago. That was a great commercial, even if the car itself was somewhat wanting.

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2 of 20 comments
  • Gearhead77 Gearhead77 on Feb 04, 2020

    In a sea of meh commercials, Hyundai's "cah pahk" was pretty good, at least it was original. The Genesis ad was OK, I couldn't care less. But back in the day, they would have used "stuffy luxury vehicles" and compared them to "the game changer". Like "The LS400 has all the features of the 560SEC and was half the price" " Is "Always Sunny" that much of a thing that people will get the reference to the character? I've watched the show and I like it, but isn't this commercial about 5 years past its peak? (I know, ads trying to be "cool" is nothing new) For the first time in a long time, the game was better than the ads. And I'm not a football fan or sports fan. I can follow the game, but don't ask me who's the better QB or why they should have used Play Z over Play X in that situation. Don't care.

  • Daniel J Daniel J on Feb 04, 2020

    I for one couldn't stand the Hyundai commercial. Thought it was terrible. Didn't think any of it funny at all. I don't think making fun of the accent was special at all. It would be one thing if these actors really did have that thick of an accent. It might be half believable if Donny or Mark Wahlburg did the commercial. I mean, I wouldn't see actors from the south in some southern twang accent doing a Ford F150 commercial appealing at all. I did enjoy the gladiator commercial.

  • Matzel I am hoping that Vee-Dub will improve the UX and offer additional color options for the 2024 Mk8.5 refresh for Canada. Until then, I'll be quite happy with my '21 GTI performance pack. It still puts a smile on my face going through the twisty bits.
  • Stanley Steamer There have been other concepts with BYOT, that I have always thought was a great idea. Replacing bespoke parts is expensive. If I can plug in a standard 17" monitor to serve as my instrument panel, as well as speakers, radio, generic motors, batteries, I'm for it. Cheaper repair, replacement, or upgrade costs. Heck I'd even like to put in my own comfy seats. My house didn't come with a built in LaZboy. The irony is that omitting these bespoke items at the point of sale allows me to create a more bespoke car as a whole. It's hard to imagine what an empty rolling monocoque chassis would look like capable of having powertrains and accessories easily bolted on in my garage, but something like the Bollinger suv comes to mind.
  • Iam65689044 Sometimes I'm glad the French don't sell in America. This is one of those times.
  • SCE to AUX I was going to scoff, but the idea has some merit.The hard part would be keeping the weight and cost down. Even on the EPA cycle, this thing could probably get over 210 miles with that battery.But the cost - it's too tempting to bulk up the product for profits. What might start as a $22k car quickly becomes $30k.Resource-deprived people can't buy it then, anyway, and where will Kyle get the electricity to charge it in 2029 Los Angeles?
  • SPPPP How does one under-report emissions by 115 percent? If you under-report by 100 percent, that means you said your company's products and operations cause no emissions at all, right? Were these companies claiming that their operations and products clean the air, leaving it better than when they got there?On the other hand, if someone was trying to say that the true emissions number is 115 percent higher than was reported, then the actual under-reporting value would be 53.5 percent. True emissions would be set at a nominal value of 100. The reported emissions would be 46.5. Take 115 percent of 46.5 and you get 53.5. Add 46.5 and 53.5 together and you get back to 100.A skim of the linked article indicates that the second reading is correct - meaning the EU is *actually claiming* that the worst offender (Hyundai and Kia) under-reported by 53.5 percent, and VW under-reported by 36.7 percent ((1 - (100/158))*100).I find it also funny that the EU group is basically complaining that the estimated lifetimes of Toyota vehicles are too short at 100,000km. Sure, the vehicles may be handed down from original purchasers and serve for a longer time than that. But won't that hand-me-down resale also displace an even older vehicle, which probably gets worse emissions? The concept doesn't sound that unreasonable.