Cadillac Teases Giant Escalade Screen Ahead of February Reveal, Predicts Future Sales Supremacy
Cadillac’s upcoming next-generation Escalade is garnering plenty of headlines ahead of its reveal, and not just because of leaked shots showing a very Escala-like take on the Chevrolet Suburban/Tahoe.
Redesigned from the ground up for the 2021 model year, General Motors’ full-size, body-on-frame SUVs aim to top the current crop in both refinement and interior room, and the pinnacle of that lineup will be no different. Cargo volume aside, we now know for sure it’ll top challengers in at least one measurement: screen size.
The General’s luxury brand is busy touting the Escalade’s whopping 38-inch curved OLED screen in the lead-up to its public debut. That unveiling, by the way, will take place February 4th in Los Angeles, with the premiere tied closely to Oscar night. Expect a barrage of marketing on Hollywood’s big night.
Stretching uninterrupted across the full width of the instrument cluster and center stack, the immense screen is said to boast resolution twice that of a 4K television, with color that’s especially vivid. It might rival the windshield for entertainment and useable info, too. Let’s hope the brightness adjustment doesn’t crap out.
In contrast to the Escalade, Chevy’s Tahoe and Suburban make do with an upgraded 10-inch touchscreen.
“From the highway to the big screen, the Escalade has been embraced by drivers and fans around the world,” said brand president Steve Carlisle in a statement related to the gimmicky tie-up. “We’re excited to introduce the 2021 Escalade during Oscars week in February.”
With the Detroit auto show moved to the summertime, it would seem that Oscar night has become a stand-in for the dead-of-winter trade show. GM started the SUV-Hollywood connection earlier this month, successfully (and unexpectedly) securing a star on the Hollywood Walk of Fame for the Suburban.
Late last week, Carlisle predicted the Escalade would end the year as a best-seller in the full-size premium SUV segment, with GM CEO Mary Barra telling Motor Trend, “I’m very confident about the next generation of Escalade. Let me just put it that way.”
While Lincoln’s Navigator, all-new for the 2018 model year, is a newer and more refined vehicle than the Escalade, Caddy’s big guy needn’t worry about letting Carlisle down. Despite sales dropping 2.8 percent through the end of the third quarter, Escalade volume remains double that of the Navigator. At the end of September, Escalade sales comprised 26,535 units; Navigator volume stood at 13,201, up nine-tenths of a percent from the previous year.
Ford didn’t help the Navigator’s appeal or name recognition by leaving the model withering on the vine for many a year, thus giving Cadillac an edge. Neither the Navigator nor other high-end full-size SUVs give GM brass many sleepless nights, apparently.
“Yes, there are many competitors coming into the segment, but I think Escalade has a special place and will again exceed people’s expectations with the next model,” Barra said. “It’s iconic.”
That assertion will be put to the test on February 4th.
[Image: General Motors]
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- FreedMike This article fails to mention that Toyota is also investing heavily in solid state battery tech - which would solve a lot of inherent EV problems - and plans to deploy it soon. https://insideevs.com/news/598046/toyota-global-leader-solid-state-batery-patents/Of course, Toyota being Toyota, it will use the tech in hybrids first, which is smart - that will give them the chance to iron out the wrinkles, so to speak. But having said that, I’m with Toyota here - I’m not sold on an all EV future happening anytime soon. But clearly the market share for these vehicles has nowhere to go but up; how far up depends mainly on charging availability. And whether Toyota’s competitors are all in is debatable. Plenty of bet-hedging is going on among makers in the North American market.
- Jeff S I am not against EVs but I completely understand Toyota's position. As for Greenpeace putting Toyota at the bottom of their environmental list is more drama. A good hybrid uses less gas, is cleaner than most other ICE, and is more affordable than most EVs. Prius has proven longevity and low maintenance cost. Having had a hybrid Maverick since April and averaging 40 to 50 mpg in city driving it has been smooth driving and very economical. Ford also has very good hybrids and some of the earlier Escapes are still going strong at 300k miles. The only thing I would have liked in my hybrid Maverick would be a plug in but it didn't come with it. If Toyota made a plug in hybrid compact pickup like the Maverick it would sell well. I would consider an EV in the future but price, battery technology, and infrastructure has to advance and improve. I don't buy a vehicle based on the recommendation of Greenpeace, as a status symbol, or peer pressure. I buy a vehicle on what best needs my needs and that I actually like.
- Mobes Kind of a weird thing that probably only bothers me, but when you see someone driving a car with ball joints clearly about to fail. I really don't want to be around a car with massive negative camber that's not intentional.
- Jeff S How reliable are Audi? Seems the Mazda, CRV, and Rav4 in the higher trim would not only be a better value but would be more reliable in the long term. Interior wise and the overall package the Mazda would be the best choice.
- Pickles69 They have a point. All things (or engines/propulsion) to all people. Yet, when the analogy of being, “a department store,” of options is used, I shudder. Department stores are failing faster than any other retail. Just something to chew on.