Dyson's Electric Automobile Bites the Dust

Matt Posky
by Matt Posky
dysons electric automobile bites the dust

Despite Dyson’s promise of delivering multiple versions of an electric car that would surpass everything we’ve seen before and confirmation that it had functional prototypes already in testing, the company has axed its EV program entirely.

The firm announced its decision on Thursday, quoting founder James Dyson directly. “The Dyson Automotive team have developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies,” he explained. “However, though we have tried very hard throughout the development process, we simply cannot make it commercially viable.”

Dyson stated that the company was unable to find a buyer for the project, leading the board to suggest the £2.5 billion ($3.11 billion) automotive project be abandoned. While the corporation did not indicate how much of the capital was leftover, it said the funds would be used improve the Dyson Institute of Engineering and Technology or funneled into other tech programs. Any advancements stemming from its EV research will be utilized wherever possible — including commercial licensing agreements.

“We will also concentrate on the formidable task of manufacturing solid state batteries and other fundamental technologies which we have identified: sensing technologies, vision systems, robotics, machine learning, and AI offer us significant opportunities which we must grab with both hands,” continued Mr. Dyson. “Our battery will benefit Dyson in a profound way and take us in exciting new directions. In summary, our investment appetite is undiminished and we will continue to deepen our roots in both the UK and Singapore.”

Dyson’s automotive team will be disbanded, with the company stating it would attempt to find positions for them within its core business (home appliances). Those that cannot be absorbed into those roles will be treated “fairly and with the respect deserved.” Presumably, that means let go with some amount of consideration and grace.

At its peak, the automotive team had just over 500 employees — with the vast majority located in England.

Dyson announced its EV project in 2017. The following year, the company began solidifying plans to construct an assembly plant in Singapore. Construction was expected to wrap in 2020, with vehicle production commencing early in 2021.

The business also received a £16 million in government grants from the UK, intended for battery research, and dumped millions of its own cash into building test courses for the now-abandoned vehicle. Dyson said any facilities intended for use in its vehicle program will eventually be designated for other projects.

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  • Conundrum Conundrum on Oct 11, 2019

    Dyson was a big Brexit proponent. Then after going on about all the jobs he'd create in a Britain sitting like a duck in the North Sea, he decamped to Singapore where his head office is and where he planned to assemble his EV. Not a prototype in sight anywhere. He's not kindly regarded in much of Blighty. Traitor and hypocrite are words you can use in a search to find out about this guy. He epitomises the corporatist who jumps like a rat from the ship to make his product in a low wage country - in this case Malaysia for the vacuums. America is crammed head to foot with such people, and who manage to get the lesser-brained at home to blame the foreign country instead of the domestic money behind the move. Apparently Trump and the others cannot add two and two, so China shall be the enemy, not the elite of the USA and elsewhere, grubbing for every last penny and not giving a rat's a*s for their countrymen. Such a sweet deal - get rich, blame someone else, and the herd agrees. Moo. Dyson doesn't get this pass in Britain. His fake EV was never going to see the light of day in the first place. And you can sense the prevarication in his responses to questions. Sure he's going to spend the rest of the money. Read the comments below this article: https://www.thisismoney.co.uk/money/cars/article-7559545/Sir-James-Dyson-scraps-project-build-electric-cars.html

  • Jeff S Jeff S on Oct 13, 2019

    Agree, Dyson should not be in the car business nor should they get any Government regardless of what country.

  • Jeanbaptiste Any variant of “pizza” flavored combos. I only eat these on car trips and they are just my special gut wrenching treat.
  • Nrd515 Usually for me it's been Arby's for pretty much forever, except when the one near my house dosed me with food poisoning twice in about a year. Both times were horrible, but the second time was just so terrible it's up near the top of my medical horror stories, and I have a few of those. Obviously, I never went to that one again. I'm still pissed at Arby's for dropping Potato Cakes, and Culver's is truly better anyway. It will be Arby's fish for my "cheat day", when I eat what I want. No tartar sauce and no lettuce on mine, please. And if I get a fish and a French Dip & Swiss? Keep the Swiss, and the dip, too salty. Just the meat and the bread for me, thanks. The odds are about 25% that they will screw one or both of them up and I will have to drive through again to get replacement sandwiches. Culver's seems to get my order right many times in a row, but if I hurry and don't check my order, that's when it's screwed up and garbage to me. My best friend lives on Starbucks coffee. I don't understand coffee's appeal at all. Both my sister and I hate anything it's in. It's like green peppers, they ruin everything they touch. About the only things I hate more than coffee are most condiments, ranked from most hated to..who cares..[list=1][*]Tartar sauce. Just thinking about it makes me smell it in my head. A nod to Ranch here too. Disgusting. [/*][*]Mayo. JEEEEZUS! WTF?[/*][*]Ketchup. Sweet puke tasting sludge. On my fries? Salt. [/*][*]Mustard. Yikes. Brown, yellow, whatever, it's just awful.[/*][*]Pickles. Just ruin it from the pickle juice. No. [/*][*]Horsey, Secret, whatever sauce. Gross. [/*][*]American Cheese. American Sleeze. Any cheese, I don't want it.[/*][*]Shredded lettuce. I don't hate it, but it's warm and what's the point?[/*][*]Raw onion. Totally OK, but not something I really want. Grilled onions is a whole nother thing, I WANT those on a burger.[/*][*]Any of that "juice" that Subway and other sandwich places want to put on. NO, HELL NO! Actually, move this up to #5. [/*][/list=1]
  • SPPPP It seems like a really nice car that's just still trying to find its customer.
  • MRF 95 T-Bird I owned an 87 Thunderbird aka the second generation aero bird. It was a fine driving comfortable and very reliable car. Quite underrated compared to the GM G-body mid sized coupes since unlike them they had rack and pinion steering and struts on all four wheels plus fuel injection which GM was a bit late to the game on their mid and full sized cars. When I sold it I considered a Mark VII LSC which like many had its trouble prone air suspension deleted and replaced with coils and struts. Instead I went for a MN-12 Thunderbird.
  • SCE to AUX Somebody got the bill of material mixed up and never caught it.Maybe the stud was for a different version (like the 4xe) which might use a different fuel tank.