Old Truck, Hot Package

Steph Willems
by Steph Willems

You’ve probably just read about the Performance Appearance Package foisted on the doomed Chrysler 300. Now that your heart rate has returned to a resting level, here’s another Fiat Chrysler options bundle for your consideration: the Ram 1500 Classic’s Sub Zero Package.

The first new Ram grab bag offered to customers in what seems like eight minutes, ticking the box for Sub Zero prepares customers for a season literally no one wants to think about in mid-June.

One assumes the Ram 1500 Classic Express Night Edition excitement has subsided at FCA Canada, prompting the need for a new bit of tinsel to throw over the brand’s older-generation full-sizer. Yes, this is a Canada-only package.

Starting right away, $1,495 adds a host of wintry goodies to the Classic’s Tradesman, ST, and Express trim levels. Included is a heated front bench seat that seems tailor-made to boost the country’s flagging birth rate, a heated leather-wrapped steering wheel, 115V power outlet, remote start (to prevent cracked dental fillings while shivering behind the wheel in your driveway on cold mornings), and a bunch of things that have nothing to do with cold weather.

Of that category, expect SiriusXM satellite radio (a 1-year subscription), a Uconnect 3 infotainment system with 5-inch touchscreen, 10-way power driver’s seat with lumbar adjustment, an overhead console, and a security alarm.

With the 1500 Classic serving as the more affordable alternative to the new-for-2019 1500 line, targeted packages like this help Ram milk a little more cash out of its long-paid-off old-gen pickup. It’s also a bundle of features certain customers, especially Canadians, might indeed desire if allowed to add equipment a la carte.

Content levels vary wildly between the U.S. and Canada on most models, with heated seats understandably serving as a noteworthy standard perk. (This writer missed out on that luxury by choosing GM over Hyundai in his last vehicle purchase.)

The package comes with a caveat, however — one must choose a quad or crew cab model that sends power to all four wheels. Bargain basement Classic buyers can forget about enjoying a roasted rump.

The Sub Zero package is on sale now; exactly how long the Classic itself will linger in the Ram lineup is TBD.

[Image: Fiat Chrysler Automobiles]

Steph Willems
Steph Willems

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  • Bumpy ii Bumpy ii on Jun 14, 2019

    To be a true Sub Zero package, it needs a special ice blue paint option.

  • PM300 PM300 on Jun 14, 2019

    Some of these jokes gave me a good chuckle this morning. When I picked up my new body style Ram in May, the dealer wasn't pushing these classics. I saw one on the lot in a bright orange color but did not inquire about it. My cousin just picked up a classic for a lot less than I did though and it's still a lot of truck for money. Quad cab, Hemi, 4x4, and some black out package. Looks cool but is fairly bare bones inside (5 inch screen, nothing heated, etc.). Good for FCA for squeezing every last penny out of the platform.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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