Extremely Minor Changes Coming to the Chrysler 300, If You Want It
Brace yourselves and hide the kids. The Chrysler 300, an aging full-size sedan whose best sales days are long behind it, wants to add a little flair to its top-flight 300C model.
No, there won’t be a monster of an engine borrowed from a Satanic-sounding Dodge. There won’t be head-turning paint options. Instead, Fiat Chrysler will endow its glitziest model with something found on the lesser-ranked 300S.
It’s an appearance package. A Performance Appearance Package, to use FCA’s chosen moniker. This truly tiny tidbit comes by way of Mopar Insiders, which noticed a new option poised to land on 300 buyers. (The brand’s consumer website does not currently show it.)
You’ll recall that the 300 is not a model that generates many headlines. Indeed, aside from a flurry of press about the model’s near-certain discontinuation in 2021 (or earlier), media stories are reserved for the two Dodge models built alongside the 300 at FCA’s Brampton, Ont. assembly plant. There wasn’t a single 300 on the car carrier I saw leaving Brampton Assembly last month.
Indeed, it was circumstantial evidence of the model’s declining sales relative to the reasonably healthy demand enjoyed by Dodge’s Challenger and Charger.
What does the Performance Appearance Package bring 300C buyers? Basically, a selection of ingredients from the 300S model’s Sport Appearance Package (seen above) — namely, a “performance” front fascia with revised fog lights and barely-there side sills. The 300S’s package, mimicking the looks of the brawny SRT model sold overseas, retails for $1,795 and includes a blacked-out grille surround and rear lip spoiler. The $695 package offered on the 300C doesn’t get that wild.
If it needed to be said, the powertrain does not receive the 6.4-liter V8 that’s also missing from the unavailable SRT’s 300C doppelganger. American 300 buyers stopped being able to tick an SRT box in 2015.
Chrysler 300 sales peaked with the current, rear-drive iteration’s debut in 2005, consistently falling year over year from 2012 onwards. Last year saw 46,593 300s sold in the U.S., compared to more than 144,000 sold in 2005. Over the first five months of 2019, 300 volume declined 36 percent as the Charger’s popularity rose 4 percent.
[Image: Fiat Chrysler Automobiles]
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- MrIcky I like the 78 concept. I like the safari type top on the purple one but I don't like that color, I want to like the warth...scrambler concept but it doesn't quite do it for me. I'd like to try the magneto.
- Tassos GM, especially under the sorry reign of socially promoted nobody Mary Barra (who would not have a chance in hell being appointed the CEO if she was a MALE) has done far dumber and sillier things than that, wasting BILLIONS on 'cruise' and expecting it to make it $50 billion, remember? THey do not mention the name much these days, the clowns at GM, do they?
- MaintenanceCosts I notice that the pictures don't show the dash or the door cards, two places where you'd be most likely to notice interior disintegration on a VW of this vintage.Looks nice on the outside but I wouldn't touch it.
- SilverHawk At least in the short term, this is simply going to cause more anxiety among the more technology shy consumers looking to buy a new vehicle. Especially when this is not being done for the benefit of the vehicle owner, but for the convenience of GM's marketing department. Personal data security is an extremely important issue in today's world.
- Ajla I don't think I'd be able to part with something I kept for 23 years. Especially as the only owner.
This design has aged well, and it's the only thing of its kind left. I hope it's with us a while longer. I still loathe low roofs and gun slit windows in big cars though...this vehicle would be infinitely better with headroom and a greenhouse.
It would have much more sales if FCA kept the same powertrains as when it had peak sales with a V8 hemi with AWD!