By on June 12, 2019

Today’s post is not meant to convince you that any particular crossover ranks super high on my personal Top Forty. Indeed, I would prefer if the Lincoln Motor Company was still cranking out Town Cars and Versailles (ok, maybe not the Versailles) than a myriad of tall wagons. However, market conditions rule the roost and here we are.

Longtime readers (thanks, both of you) know my unreasonable Stockholm Syndrome relationship with the Lincoln brand. This helps explain today’s choice, but you know what also helps its selection? That’s right — this platform’s return to rear-drive architecture.

The entry-level Aviator starts at $51,100, which is not a wholly unreasonable sum when one considers that customers can opt a Honda Pilot Elite to near fifty grand. That machine sends power to all four corners, however, while the Lincoln is a rear-drive-only affair at these prices. Under the hood of this (and all) Aviators is a twin-turbo 3.0-liter V6 that’s good for 400 horsepower and 400 lb-ft of torque. Grand Touring hybrid models append plug-in hybrid technology to this drivetrain, cranking the wick to an astonishing 450 horses and 600 lb-ft of torque. From a luxury crossover.

You see why we were all disappointed with Cadillac’s new V-badged sedans.

Your author’s jaundiced eyes do think that Lincoln’s current design language works quite well, translating here into a handsome tall wagon. A chrome upper grille mesh plays well with those LED peepers and the taillights are of the Lincolnblende variety — without evoking the cross-eyed nature of the old MKT’s rump. Those are 19-inch wheels, by the way. Most paint shades are extra cost, sadly, save for the greyscale and this natty Blue Diamond.

Lincoln knows how to do an interior again, with infotainment that informs and seats that coddle. The Aviator is a three-row rig, able to be configured in six- or seven-passenger arrangements. Charging an extra $1,000 for heated rear seats and a heated steering wheel is annoying, especially when one can get these features as standard on Hyundais which cost about half the price. And mark me down as a fan of the push-button Piano Key gear selector. Yes, I know I’m in the minority.

Said infotainment spans 10.1 inches across the centre stack in this Standard model, boasting all the features you’d expect in this class. Tri-zone climate controls mean both front seat occupants and rear seat munchkins are kept happy. YouTube the Lincoln Symphonic Chimes, while you’re at it – some say it’s a bridge-too-far-gimmick, but I think it’s a neat ambient feature.

Hey, at least they’re trying. With its powertrain, styling, and amenities, I do believe that — for the first time in ages — this particular segment of Lincoln sure seems to be a lot more than just a fancy Ford.

[Images: Lincoln]

Not every base model has aced it. The ones which have? They help make the automotive landscape a lot better. Any others you can think of, B&B? Let us know in the comments and feel free to eviscerate our selections.

The model above is shown with American options and priced in American Dollars. Your dealer may sell for less.

Get the latest TTAC e-Newsletter!

Recommended

28 Comments on “Ace of Base: 2020 Lincoln Aviator Standard...”


  • avatar
    theflyersfan

    Well, a lot of the Japanese CUVs in this price range have been hit with the ugly stick a million times over (except, maybe, the CX-9) and the Europeans are a combination of really unattractive, grossly overpriced and under equipped, and/or have quality scores that would give everyone not on a 2-year lease a heart palpitation or two, so there’s probably a bit of pent-up demand and a market for the Aviator. Plus 400-450HP is nothing to laugh at, especially when the competition is still trying to prove that a 270-ish HP 2.0L turbo-4 in something as or more expensive is competitive.
    So, please Lincoln dealers – help shake the stigma of the badge-engineered Fords, iffy quality, and awful dealer experiences and take the fight to the Europeans and Japanese. Ford’s (and Lincoln’s) all-in bet with SUVs/CUVs has to pay off, so now’s their chance. More power, the same money, and I think a rather attractive interior will go a long way. Don’t screw it up!

  • avatar
    cimarron typeR

    I’ll have to admit the exterior/interior are quite handsome. Assuming usual domestic pricing one could be in an AWD for the mid 40s.I have to admit I’m impressed with the power figures of the powerplants. Although ,most of us would use this as the family truckster so I’d prefer the hybrid to actually get mixed 30mpg like a Highlander/RX twin rather than it being a top performance model.

    However, the main problem is presumed build quality and reliability. They really need to do something like VW with 6/70 type warranty. Otherwise , you only compete with Volvo and Mazda. Not Lexus and the Germans

    • 0 avatar
      bd2

      Lexus doesn’t compete w/ the German CUVs (at least not BMW and MB).

      This and the upcoming Genesis Gv80 are more German competitors (at a lower price-point).

  • avatar
    Lie2me

    I love Lincoln’s Land Rover design language and @ $51K almost half the price of anything comparable from the Brits (Range Rover MSRP base = $89,500)

    • 0 avatar
      theflyersfan

      Had a few minutes to kill and went to Land Rover’s site. Compared the Aviator to the Velar P340 (supercharged with 340hp). I in no way maxxed out the options – just chose comparable options/colors/equipment that would be standard or a common option in the Lincoln. I left out the fancy leather, headliner, stitched dash, 20 and 21″ wheels, off-road packages, and other things that pad the bottom line. I hit $78,000. That is insanity.

      I know Lincoln doesn’t carry the name (and baggage) of Land Rover, but a $30,000 price difference is a huge deal. Plus with the uncertainty of the future of JLR, who knows what’s next for them? If people cross shop, and there will likely be the curious to see what the Aviator is all about, hopefully they will be treated right.

  • avatar
    ajla

    Compared to the Explorer ST, this is about $4000 less to start, has standard 19s instead of 20s, and is RWD instead of the required AWD on the Ford. Although you are stuck with vinyl seats on the base Aviator.

    Still, a decent case for the Lincoln.

  • avatar
    Kyree S. Williams

    Lincoln knocked it out of the park with the new Navigator, Aviator, and Corsair. Even the Nautilus (formerly MKX) looks great.

    I think Lincoln is on the right path.

    Also, no one else in the luxury car market is giving you this kind of horsepower and this much space for $50,000. And, unlike its German brethren, the base model doesn’t look cheap.

  • avatar
    FreedMike

    This is one of the very few CUVs I’d consider.

  • avatar
    Dan

    Right wheel drive and absurdly overpowered, I like this and you should too.

    This is actually a cheaper way into the good motor than the 84 month Explorer trims are. Who saw that coming?

  • avatar
    ajla

    Imagine a world where the XT6 is a RWD-based CUV with 400hp standard instead of a Traverse Brougham.

    • 0 avatar
      FreedMike

      Count me as one of the few who thinks the XT6 will outsell the Aviator. I suspect the Caddy will be better at moving people and stuff than the Lincoln, and that’s important to buyers in this class.

      That doesn’t make the Caddy any less of a lame and half-a*sed (though not bad looking per se) effort that deserves to fail, but I doubt it will.

      • 0 avatar
        ajla

        I definitely don’t think the XT6 will “fail”. I’m guessing sales will be within 5% of each other, with the Lincoln having higher transaction prices, lower incentives, and better resale.

      • 0 avatar
        Car Ramrod

        @FreedMike you may be right but it’s hard for me to attribute that success to anything other than Lincoln’s weakness as a brand. When I shopped for a crossover I thought the 3.6 felt weak off the line in a new Traverse, it’s hard to imagine that a shopper coming out of another turbo vehicle would find it adequate for a $50-60K Caddy.

        • 0 avatar
          ponchoman49

          95% of the buying public does not care how fast a vehicle is and the Traverse/Enclave are plenty quick as is with 6.5 second 0-60 averages and more than enough power for any situation thrown at it. The 310 HP 3.6 will do just fine in the Cadillac for the majority of buyers and it will only be a select few car people like us that will even notice that this Lincoln has considerably more torque and power for similar money. We have sold used cars for years with my buddy still doing it to this day. I honestly cannot remember one single customer ever asking what the Hp and torque of any given vehicle was. If it drove nice and was able to accelerate up to speed reasonably quick that was fine.

          Now do I think Cadillac should up its game and offer the 404 HP 3.0TT in the new XT6. Hell yeah and I think they are nuts not to. If anything those few shoppers that actually compare power and torque and MPG etc between luxury makes may avoid the current new Caddy because it only has 310 HP especially at a specific price point.

      • 0 avatar
        sckid213

        I agree, FreedMike, and I also think that now that the V badge is whored out, we can expect an XT6 V to go up against the Aviator in short order.

    • 0 avatar
      bd2

      That was a world where the Alpha platform was developed to be able to underpin CUVs (but thanks to Mark Reuus, major fail).

      Reuss also was the one who canceled the planned Omega-based Cadillac flagship CUV.

  • avatar
    Car Ramrod

    Love this thing, would have bought one if it came out 6 months sooner. Bought a 1 year old XC90 instead, and would enjoy another 84 horsepower and a few more cubes of storage.

  • avatar
    sportyaccordy

    Something is wrong with your images… like they’re not resized properly.

    In any case this thing is a monster. And look at all that tasty sidewall.

  • avatar
    Nurburgringer

    Indeed looks pretty nice, but other than ~20% more power what justifies the $20k price premium over a base Kia Telluride? Or even $5k more than a fully loaded Telluride (that you can get in moss green and have the choice of 3 different shades of brown leather interiors…. which I still can hardly believe).

    • 0 avatar
      IBx1

      What’s worth more, saving the $20k or not suffering the embarrassment of having your car say “kia” on the outside?

      • 0 avatar
        bd2

        Plenty of buyers, including current/former lux brand owners have opted for the loaded SX trim w/ the Prestige Package w/ no feelings of embarrassment.

        That extra $$ is for being RWD-based, more power and higher quality materials (real wood).

        The upcoming Genesis GV80 should be similarly priced to the Aviator.

    • 0 avatar
      ajla

      If having 400hp and a RWD chassis isn’t worth the money for you, then go for the Kia.

    • 0 avatar
      Dan

      “Indeed looks pretty nice, but other than ~20% more power”

      This has ~66% more power than the Telluride in the real world RPM range, and ~40% more when revved out, and even if it didn’t the success at life of not driving to work in a Kia is still worth something.

  • avatar
    newenthusiast

    Saw my first Lincoln Nautilus at the airport this week, the National Rental area with all the upscale vehicles.

    Since the design language will be similar to the Aviator, I’m comfortable saying that I think its going to be the best looking vehicle in its class. Not sure if that will translate into sales, but it stood out next to the X5’s, QX60, and XT6.

  • avatar
    eggsalad

    It’s a modern town car (not Town Car). 73% of them will be sold to limo/livery services.

  • avatar
    SuperCarEnthusiast

    Anyone know what the AWD Aviator will be!


Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • SuperCarEnthusiast: Anyone know what the AWD Aviator will be!
  • ttacgreg: If that tax money is plowed directly back into road construction and maintenance, well that would be the...
  • thegamper: There was a time I thought it was a shame that this vehicle was never given a real redesign in a...
  • Corey Lewis: Metro https://mathewsons.co.uk/image s/directory/p3/f10119/gallery7 /DSCF2505.JPG
  • PrincipalDan: (BTW I don’t think I’ve ever seen a 300s in real life WITHOUT the appearance package, its...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States