By on May 26, 2020

2020 Lincoln Aviator front quarter

We were never a family that splurged on high-end brands. Store-brand staples were generally good enough for most household needs. Our TVs and stereo equipment were Sony only because my dad sold electronics at a big retailer in the Eighties. We straddled the fine line between frugality and cheapness. We just weren’t those kinds of people.

If there was a luxury brand of car, it was certain that we wouldn’t have it. Chevy or Olds, not Cadillac. Ford, not Lincoln – at least until I was out of the house. Dad, when choosing yet another car to ferry him on his sales calls around the Great Lakes, finally splurged on a late ‘90s front-drive Continental. As I recall, it was fine, but it didn’t wow me with the luxury I’d expect from the Lincoln nameplate.

Today, however, Lincoln is staging a comeback. First, the brand restored ACTUAL NAMES to its vehicles, rather than tacking MK-whatever on everything. Now, this genuinely elegant 2020 Lincoln Aviator makes a legitimate claim to the luxury SUV throne.

(Read More…)

By on February 18, 2020

Despite the reborn Aviator stumbling out of the gate this past summer, the Lincoln brand otherwise had a good year. Sales rose 8.3 percent in 2019, making it the best year for the resurgent brand since 2007.

Lincoln brass see an even better year ahead, projecting a retail sales bump of 20 percent. (Read More…)

By on December 10, 2019

2020 Ford Escape

The Mustang Mach-E isn’t yet available for public consumption, leaving a trio of hybrid SUVs as the brand’s electrified vanguard. For 2020, the Escape returns to its hybrid past, joined by the newly electrified Explorer and its plug-in Lincoln Aviator twin.

EPA figures have been revealed for all of these beasts, so let’s take a look at what gas savings that additional expenditure can get you. (Read More…)

By on October 24, 2019

Analysts predicted a less-than-stellar quarter for Ford Motor Company, so it was not a shock to see turbulence in the company’s third-quarter financials. The company’s net income dropped 57 percent in Q3 2019, the result of currency changes and restructuring efforts. Revenue ($37 billion) was down on a global scale, shrinking 2 percent. Earnings per share shrunk from 25 cents to 11 cents.

While the automaker finds itself in the midst of ongoing cost-cutting and a reorganization of its regional businesses, the North American launch of a key product didn’t go as planned, forcing Ford CEO Jim Hackett to claim the company’s efforts fell below expectations. (Read More…)

By on October 21, 2019

Image: Ford

Plagued by reports of manufacturing defects and post-production emergency surgery at Flat Rock Assembly, Ford’s Chicago-built 2020 Explorer and Lincoln Aviator platform mate are a weight placed on the shoulders (and career) of CEO Jim Hackett. It’s also weighing down the company’s stock, analysts claim.

While the automaker said earlier this month that Explorer supply was on the upswing, with new vehicles now shipping directly to dealers, it seems Bill Shatner hasn’t shot all of the gremlins off the wing of this flight. (Read More…)

By on October 4, 2019

Image: Ford

Ford Motor Company may have sidelined thousands of 2020 Ford Explorers and Lincoln Aviators due to hazy manufacturing issues, but it seems many vehicles slipped through the quality dragnet and into the hands of consumers.

You saw a eyebrow-raising walkaround of a dealer-fresh Aviator here the other week. Owners, however, get to slip behind the wheel and, in some cases, experience a bewildering array of symptoms. (Read More…)

By on October 2, 2019

Sales figures are now rolling in from the Detroit Three automakers, with Ford now reporting third-quarter volumes. While Matthew Guy will have a roundup for you later today, we can share that Ford’s most recent sales quarter was not a stellar affair, made worse by the bungled launch of a high-profile model.

As we’ve told you already, a myriad of quality issues kept thousands of Chicago-built Explorers and Lincoln Aviators from reaching dealers this summer, with the afflicted rides instead travelling by truck to Michigan’s Flat Rock Assembly for fixing before buyers could take delivery. As you’d expect, this impacted the Explorer’s sales performance and further weighed down a brand that saw its sales fall 5.6 percent in the last quarter. (Read More…)

By on September 17, 2019

Image: Mike Freed

You read all about Ford’s midsize crossover issues last week, perhaps with great dismay. According to an extensive report, serious and sometimes hazy quality defects have kept thousands of 2020 Ford Explorers and Lincoln Aviators away from dealer lots.

It seems the automaker is hauling vehicles directly from Chicago Assembly to a hastily-arranged fix-it space at Flat Rock Assembly in Michigan — a stopover for quality control and repair on the way to the dealer. Some vehicles reportedly wait up to a month for a fix.

Bad news for Ford, but is it also bad news for those awaiting these two critically important models? Surely having these issues remedied before delivery to dealer lots is better than no fix at all? Certainly, it’s a better outcome for the automaker and buyer than the alternative. And yet, after visiting his local Ford dealer, one reader walked away shaking his head. (Read More…)

By on September 13, 2019

There’s no doubt the next-generation Ford Explorer and reborn Lincoln Aviator are very important vehicles for Ford Motor Company. Advanced, stylish, and packing lofty MSRPs and projected volume that’s sure to make the Blue Oval tons of cash, the worst thing that could occur to these vehicles is a botched rollout served with a side of quality-related stigma.

It seems that’s exactly what’s happening.

While the two platform mates, just now appearing on dealer lots, have already been subject to recalls related to manually-adjusted seatbacks, missing manual park release covers, and instrument panel issues, a number of other problems is keeping Explorers and Aviators away from buyers. Ford is reportedly working overtime to fix the unspecified defects. (Read More…)

By on August 12, 2019

Image: Lincoln

Got your eye on Lincoln’s upcoming Aviator? You’ll be pleased to learn the brand’s premium midsize crossover will enter your driveway with more bragging rights than previously thought. Specifically, more power for the same price.

As Lincoln doles out a small fleet of 2020 Aviators to a cabal of shrimp-loving auto scribes, the provided spec sheet held a surprise. The model’s certified power figures are not the same figures listed during the Aviator’s 2018 LA Auto Show reveal. (Read More…)

By on June 12, 2019

Today’s post is not meant to convince you that any particular crossover ranks super high on my personal Top Forty. Indeed, I would prefer if the Lincoln Motor Company was still cranking out Town Cars and Versailles (ok, maybe not the Versailles) than a myriad of tall wagons. However, market conditions rule the roost and here we are.

Longtime readers (thanks, both of you) know my unreasonable Stockholm Syndrome relationship with the Lincoln brand. This helps explain today’s choice, but you know what also helps its selection? That’s right — this platform’s return to rear-drive architecture.

(Read More…)

By on February 7, 2019

Ahead of production of its all-new 2020 Ford Explorer, Police Interceptor Utility, and Lincoln Aviator at the Chicago Assembly plant, Ford is greasing the wheels with a $1 billion cash injection, adding 500 jobs in the process.

The money, destined for both Chicago Assembly and a nearby stamping plant, will ensure three crucial products make it to showrooms and law enforcement fleets by summer. As Ford plays Santa Claus, another important product — one which went on sale just last month — is now under recall. (Read More…)

By on January 23, 2019

Image: Lincoln

Big base power and upscale skin? Check. Available hybrid powertrain for added punch and elevated virtuousness? Affirmative. A price scale that tops the $90k mark on the high end? Also correct.

Lincoln’s 2020 Aviator, which rolls onto the lots of jubilant dealers this summer, gives brand faithful and new recruits another midsize option in the hot luxury SUV segment. It also gives Lincoln an opportunity to energize flagging sales while growing the brand’s margins.

So, where does the Aviator start, price-wise, and what can you expect to get? (Read More…)

By on November 28, 2018

2020 Lincoln Aviator

LOS ANGELES – A press release full of flying puns heralded the new 2020 Lincoln Aviator.

Tech is the key with this SUV – literally. One available feature is the ability to use your smartphone to unlock the doors and start the engine. Yes, that’s a very 2018 type of thing for an OEM to do.

(Read More…)

By on November 5, 2018

Image: Ford

Great things can happen when you combine something that’s already good with a symphony orchestra. Procol Harum’s 1971 live recording of Conquistador is proof of that. For Lincoln Motor Company, a marque which just suffered another disappointing sales month, the vehicle on which it has placed so much hope isn’t leaving any luxury stone unturned.

Next year’s Aviator, a rear-biased midsize SUV that makes the MKX look like a minivan, plans to woo buyers by taking them out on the town. You won’t be able to avoid a night at the symphony in this vehicle. (Read More…)

Recent Comments

  • bd2: You mean the Cherokee, and Citroën was the 1st to do so. Now, everyone from GM to Nissan to Skoda is doing it.
  • bd2: 226 HP for the hybrid isn’t bad, and the N-Line or N should be getting the 2.5T with around 280 hp.
  • bd2: Looks almost nothing like the RAV4, which is a mess front and back, but relatively clean (if not a bit bland) at...
  • dwford: Despite all the press conferences and 5 year plans, the legacy automakers really just don’t take...
  • dwford: Cadillac was trying to sell a $75k 2 door Chevy Volt with the same powertrain. What did they think was going...

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