QOTD: Picturing Yourself in a Caddy?

Steph Willems
by Steph Willems
qotd picturing yourself in a caddy

For many people past a certain age, the word “Cadillac” still inspires visions of finned Sedan de Ville Broughams of the ’70s and ’80s, usually driven by the aging wife of an even older retired businessman. Your author used to lust after these square-rigged sedans as a child, marvelling at that soft panel between the taillight housings and body and wondering how long it would be before the vinyl top started to flake.

The same goes for Lincoln. Yes, old images and the stigma they create cannot be washed away by an early morning’s rain. They stay ingrained, and automakers must move heaven and earth to erase these deep-rooted impressions.

Now that Cadillac’s new(est) face is almost completely exposed, one must ask: do you like what you see, or are there a few key suggestions you’d like to impart?

Yes, this is your chance (well, another chance) to tell the execs in charge of a storied American brand how to do their job. Last night’s reveal of the marque’s CT5-V and CT4-V sedans generated no shortage of commentary on the Twitter machine, with many complaining that a V-badged Caddy should have more cylinders than doors.

Then there’s the prospect of different variants of V, which raises a pile of questions related to branding and marketing.

In the past year, we’ve seen the debut of four Cadillac vehicles, from the compact XT4 crossover and its larger XT6 stablemate, to this brace of sedans, the smallest of which is still an unknown quantity in base form. A new Escalade looms over the horizon, where an electric crossover also lurks.

Does this lineup scream Germany-fighting American luxury to you, or has the brand lost sight of what it takes to instill passion in an audience?

Keeping in mind the buying public’s affinity for crossovers and dislike of sedans, what would you do to correct the problem, assuming there is one?

[Image: General Motors]

Steph Willems
Steph Willems

More by Steph Willems

Join the conversation
2 of 64 comments
  • Nickyt89 Nickyt89 on Jun 04, 2019

    Cadillac has been one of my favourite brand’s since the first generation, the CTS has been constantly my favourite since the first generation, I believe in Cadillac but boy, do they know how to miss opportunities! I would start by bringing back the hybrid and the 3.6 liter V6 variant of the CT6. I would give the CT5-V the 404 hp 3.0 liter TT V6 it deserves, I would offer a hybrid variant with the same powertain as the CT6 and, I would make the rear-quarter ‘faux-window’ see through. I would install the 2.0 liter LSY engine in the CT4 as the base engine and would offer a hybrid variant with a detuned version of the CT6 powertrain with around 300 hp. I would use that same hybrid powertrain to spice up the XT4. I would offer the non-detuned version of the hybrid powertrain to also spice up the XT5. I would give the Platinum version the 404 hp TT V6 and a hybrid variant with the same powertrain as the CT6. As for the escalade, I would offer it with a 500 hp and a 550 hp Blackwing engine and a V8 hybrid variant withe same technology as the others. And last but not least, the hotter CT4- and CT5-V would be served with a 3.0 liter TT V6 with electrification with a total output of 475 hp and a 550 or + hp Blackwing engine.

  • Nickyt89 Nickyt89 on Jun 04, 2019

    I was forgetting to mention that I would also create a highly customizable Eldorado high-end trim, similar in some ways to the Maybach trim at Mercedes

  • Kat Laneaux @VoGhost - Not getting into politics. Let me say this though. I wouldn't trust Trump as far as I can throw him. His history precedes his actions and I am so not ok with it. The devil is the master of lies, unfortunately Trump is not far behind him. The guy is so desperate to stay in office, he might as well be Mussolini, or Putin. He just wants power and to be idolized. It's not about working for the people, he doesn't care about us. Put a camera on him and he wants the glory. As I said, his actions speak louder than words.
  • ToolGuy "Mr. President, no government agency, no think tank, and no polling firm knows more about the automobile customer than us. We talk to customers every day. As retail automotive dealerships, we are agnostic as to what we sell. Our business is to provide customers with vehicles that meet the needs of their budgets and lifestyles.”• How many lies can you fit into one paragraph?
  • Spamvw Three on the tree, even Generation X would have a hard time stealing one of those.
  • ToolGuy This trend of cyan wheels needs to end NOW.
  • Kwik_Shift Interesting nugget(s) of EV follies. https://x.com/WallStreetApes/status/1729212326237327708?s=20