Ford's F-150 Diesel Goes Downmarket
As rival General Motors prepares to tempt a broad swath of pickup buyers with its late-arriving 3.0-liter Duramax inline-six diesel, Ford Motor Company is changing its tactics. When the company’s 3.0-liter Power Stroke turbo-diesel V6 launched for the 2018 model year, Ford saw fit to relegate its new engine to truck buyers with deeper pockets.
This has now changed. Starting right away, the company plans to offer diesel propulsion to the mainstream (read: volume) truck buyer.
Announced Thursday, the Power Stroke V6 will soon appear in pickups bearing XLT lettering — Ford’s most popular F-150 trim. Until now, the oil burner was only available on the loftier Lariat, King Ranch, and Platinum trims, pushing the out-the-door price of those models even higher.
Making 250 horsepower and 440 lb-ft of torque, the mill’s output falls behind that of the Duramax, which boasts 277 hp and 460 lb-ft. However, the Power Stroke is available to order today.
Speaking to Roadshow, Ford’s truck communications manager, Dawn Mckenzie, said, “Customers and dealers told us they wanted the diesel on XLT, so we decided to expand the offering. Now, the 3.0-liter Power Stroke diesel will be available on 75 percent of our offerings, including XLT, which is our most popular series.”
Getting into an XLT diesel is not as simple as checking a box for the engine and its associated 10-speed automatic. The buyer must select an equipment group that brings to the table things like heated front seats, remote start, 18-inch wheels, and chrome trim. Ford’s not about to offer a diesel stripper.
While the price floor for an F-150 XLT is $35,755 after destination, the diesel isn’t available in regular cab models. Just SuperCab and SuperCrew. A base XLT SuperCab 4×2 retails for $38,655 after destination. Adding the diesel and 302A package brings the price of the cheapest sparkless F-150 to $46,255 — a price just above that of a Lariat SuperCrew with a 2.7-liter Ecoboost engine.
Still pricey, just not as pricey as before.
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