February Might Be the Month to Love a Jag

Steph Willems
by Steph Willems
february might be the month to love a jag

Jaguar hopes U.S. buyers fling some woo its way this month, and it’s flinging bundles of cash at dealers to make it happen.

As the British brand is reportedly incentivizing its U.S. dealers to go above and beyond to break sales targets in the early part of 2018, savvy customers stand a good chance of finding a bargain.

The info comes by way of CarsDirect, which reports the brand is offering high-volume dealers up to $100,000 to surpass targets for the two-month period ending February 28th. Jaguar has already adjusted financing offers to lure buyers into the showroom, where salespeople might feel compelled to go lower.

On February 9th, Jaguar began offering zero percent financing on most models — an increasingly scarce rate. That offer applies to the brand’s biggest money maker, the F-Pace. CarsDirect reports a financing offer of 0 percent for 60 months on Jag’s best-selling model, with $2,500 in bonuses thrown in. Slow-selling models like the XJ sedan can be had with up to $8,000 in unadvertised incentives, the publication claims.

While sales of Jaguar-brand vehicles rose a modest 1.2 percent in the U.S. in 2018, the marque finds itself battered by market forces. Its diesel-heavy lineup doesn’t mix well with Europe’s new hatred of oil-burning vehicles, and passenger car sales continue to fall, especially in America. Jaguar Land Rover lost a lot of month last quarter.

In January, U.S. sales of the Jaguar XE sedan sank 31.4 percent, year over year, with the midsize XF falling 52.7 percent. XF sales fell 25.5 percent. The F-Type coupe and convertible saw its volume decline 9 percent last month. The volume leader F-Pace, on the other hand, saw its year-over-year popularity rise 23.5 percent. Compact E-Pace sales came in at 447 units, though a year-over-year comparison isn’t helpful, as the vehicle only entered the market in January 2018.

[Image: Jaguar Land Rover]

Join the conversation
7 of 11 comments
  • Civicjohn Civicjohn on Feb 14, 2019

    The point is a high amount of cars in CA are leases, every manufacturer plays the game, and it will help them move some metal. All of my friends in the music/ entertainment industry lease their cars, either by a “car allowance” in their compensation package or they simply make enough to cover the lease payment and they just view it as a monthly expense, like the electric bill. I think having any type of monthly car payment is a disease, but some need to keep up their reputation. But a Caddy? They’ll pick a Jag over that any day.

    • See 4 previous
    • Outsider819 Outsider819 on Feb 17, 2019

      @indi500fan Unfortunately, in this day and age of evermore expensive and complex electronics in vehicles, keeping a purchased vehicle long term is going to get a lot tougher. So, if you keep that in mind and estimate you'll be switching cars every few years, a heavily incentivized lease on a new Jag can make a fair bit of sense.

  • Inside Looking Out Inside Looking Out on Feb 14, 2019

    Just reduce number of models and prices. Simplify model line like Apple did. Get rid of this ridiculous model designations - I have no idea what all these XF, XJ, X-Pace and so on mean - very similar how Lincoln used to name its cars.

  • 3SpeedAutomatic Auto insurance renewal every six months. Ten year old car, good driving record, own my own home, excellent credit score, no teenagers on the policy, etc, etc, etc.Yet, I pay thru the nose!!!!!Adds on the morning news brag about $500k settlements.I paid less when I lived in New York State.
  • Jim Bonham Full EVs are not for everyone, they cannot meet all needs. Hybrids do a much better job of providing the benefits of EVs without most of the drawbacks. I have a hybrid sedan with plenty of room, plus all the bells and whistles. It has 360 hp, AWD, does 0-60 in just over 5 sec.(the instant torque is a real benefit), and I get 29 mpg, average. NOT driven lightly. I bought it used for $25k.Sure, it's a little heavier because of the battery, motor, etc., but not nearly as much as a full EV. The battery is smaller/lighter/cheaper and both the alternator and starter motor are eliminated since the motor assumes those functions. It's cool to watch the charge guage show I'm getting energy back when coasting and/or braking. It's even cooler to drive around part of the time on battery only. It really comes in handy in traffic since the engine turns off and you don't waste fuel idling. With the adaptive cruise control you just let the car slowly inch along by itself.I only wish it were a Plug-in Hybrid (PHEV). Then, I'd have A LOT more EV-only range, along with even more of that instant torque. The battery would be bigger, but still a fraction of the size of a full EV. I could easily go weeks without using much, if any gas (depending upon my commute) IF I plug it in every night. But I don't have to. The gas engine will charge the battery whenever it's needed.It's just not as efficient a way to do it.Electric companies offer special rates for both EVs and PHEVs which lower your operating cost compared to gasoline. They'll even give you a rebate to offset the cost of installing a home charger. You can still get federal (up to $7,500, plus some state) tax credits for PHEVs.What's not to like? My next daily driver will be a PHEV of some kind. Probably a performance-oriented one like the new Dodge Hornet or one of the German Hybrid SUVs. All the benefits, sound, feel, etc., of a gas vehicle along with some electric assist to improve fuel economy, performance, and drivability. None of the inherent EV issues of cost, range anxiety, long charging times, poor charger availability, grid capacity issues, etc. I think most people will eventually catch on to this and go PHEV instead of going full EV. Synthetic, carbon-neutral eFuels, hydrogen engines, and other things will also prevent full EVs from being 100% of the fleet, regardless of what the politicians say. PHEVs can be as "clean" (overall) as full EVs with the right fuels. They're also cheaper, and far more practical, for most people. They can do it all, EVs can't.
  • Ron rufo there is in WaSHINGTON STATE
  • ToolGuy @Chris, your photography rocks.
  • ToolGuy No War for Oli.If you have not ever held a piece of structural honeycomb (composite sandwich) in your own hands, try it.