NAIAS 2019: Infiniti QX Inspiration Concept Hints at the Dangers of an Electrified Future

Chris Tonn
by Chris Tonn

Embracing the marque’s Japanese heritage, Infiniti today revealed the QX Inspiration concept SUV. The concept, a midsize crossover, looks towards an electrified future for the brand. Further, it introduces a new styling language that’s sure to influence future vehicles.

Sadly, the 11:40 a.m. press conference and reveal came and went without the concept rolling across the stage in front of a horde of journalists. It seems the QX Inspiration was shy and didn’t want to start. Thus, here is photo of the stricken concept in the lobby.

Infiniti has already promised that its entire range will be electrified in some manner by 2021 — whether via straight electric, traditional hybrid, or Nissan’s innovative e-Power system. Christian Meunier, President of Infiniti, notes that this concept “establishes a direct blueprint for the brand’s first electric vehicle.”

The packaging of this electric crossover puts the battery pack below the floor of the vehicle, allowing for a very low center of gravity. The flat floor hints at a dual-motor setup, allowing for all-wheel drive with an electric motor placed both front and rear, without the need for a traditional driveshaft.

That flat floor allows for a more flexible, spacious cabin — the concept has front seats that swivel thirty degrees outward to ease egress. Driver and front passenger are greeted with widescreen displays that stretch across the entire dashboard, from A-pillar to A-pillar, paired with another display (sure to distract) on the rectangular steering wheel.

Interestingly, while the people up front have screens galore, the rear seat passengers have no technology whatsoever, in an effort to create a serene space. Good luck with that one, though the kids back there will likely have screens of their own, completely ruining all chances of serenity.

The proportions of the QX Inspiration are a bit unusual, with a more cab-forward design allowing for more human and cargo space in a footprint quite similar to that of the production QX50. Removing the internal combustion engine allows for a shorter “engine” bay. The overall length of the concept is 4,650 mm — 183.07 inches, compared to the QX50’s 184.7 inches. Wheelbase is slightly longer, at 112.2 versus 110.2 on the QX50. The concept is nearly two inches shorter in height than the production vehicle, at 64.2 inches versus 66.0.

The styling takes most cues from the Japanese idea of “Ma” — which focuses on the open spaces between lines. The creases and contours are inspired by origami and traditional Japanese architecture styles. Infiniti further realizes that in an electric vehicle; grilles are no longer needed to direct cooling air to an engine, so a contoured fascia provides a new opportunity for branding. Note the lighted INFINITI block text below the traditional logo. Oh, and of course, black plastic cladding on the wheel arches, because it can’t be an SUV without black plastic cladding on the wheel arches.

Further selling this new concept with modern marketing techniques, one Infiniti (paid) loyalist got a sneak preview of the QX Inspiration on Friday. Steph Curry (not to be confused with TTAC associate editor Steph Willems), point guard for the Golden State Warriors and Infiniti spokesman, Tweeted and Instagrammed the special moment when the concept car made an appearance in his driveway.

[Images: © 2019 Chris Tonn/TTAC, Infiniti]

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Conundrum Conundrum on Jan 14, 2019

    Of course it wouldn't start. Carlos Ghosn stole the key.

  • RHD RHD on Jan 15, 2019

    At the Infiniti Global Design Center in Atsugi, Japan: "You forgot to include the headlights!" "No, they're behind the panel gap. " "The door is too flat. It needs a character line or something. " [Angrily performs a flying side kick into the side of the car.] "How's that?"

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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