By on September 18, 2018

Two years before his untimely death, former Fiat Chrysler and Ferrari CEO Sergio Marchionne promised not to build a sport-utility vehicle with the prancing horse badge stuck to it. To do so would be sacrilege, he implied. Alas, the passage of time revealed the folly in that plan, especially for an automaker trying to stand on its own two feet after being spun off by its parent.

At the time, luxury automakers like FCA’s Maserati and its competitors had come to the realization that a stable devoid of high-riding vehicles was not what consumers — or forward-looking investors — wanted to see. Fast-forward to the present day, and even Rolls-Royce has an SUV. Lotus, maker of tiny sports cars, has one in development. Ferrari would be the odd man out without one, and thus more vulnerable to changing consumer preferences.

On Tuesday, Ferrari told investors what they can expect from the company, as well as its upcoming SUV.

According to Bloomberg, Ferrari CEO Louis Camilleri dialed back the company’s expected earnings at the end of its five-year plan, estimating earnings before interest, tax, etc. at 1.8 to 2 billion euros ($2.1-2.3 billion) by 2022. Marchionne had placed a bullseye over the 2 billion euros figure. Still, expect average transaction prices to soar, Camilleri said.

On the product front, Camilleri promised 15 new models by 2022, though that number includes numerous variants of existing or future models. One of those products is the SUV, to which Ferrari has bestowed the name “Purosangue” (Thoroughbred in Italian). It isn’t known if this name is merely a placeholder until the production model appears.

About that production date: don’t expect it to arrive in 2020, as Marchionne once said. In order to “get it perfect,” Camirelli claims he’s pushed back SUV production two years, to the end of the five-year window.

Also revealed at the meeting were details about the layout of the vehicle. As described by Motor1, Ferrari’s SUV is of a front mid-engined design, with the powerplant placed directly behind the front wheels. The dual-clutch automatic transmission sets up shop in the rear. Given that Ferrari expects 70 percent of its output to be hybrids by 2022, there’ll be a gas-electric version of the Purosangue, with the electric motor channeling torque to the rear wheels. The model’s new platform can also handle all-wheel drive.

Don’t worry, squares — there will be a side door for both front- and rear-seat passengers, in addition to the rear liftgate, if you want to refer to it as that. There’s actually two firsts happening here: Ferrari’s first SUV and first five-door bodystyle.

“I abhor hearing SUV in the same sentence as Ferrari,” Camilleri told the investors. “As a die-hard Ferrarista, I was a little skeptical when the concept was first voiced at the board. Having now seen the wonderful design and the extraordinary features, I am a hugely enthusiastic supporter.”

He’s seen the light, folks. Take his word for it. Other tidbits revealed during the meeting included the automaker’s plan to introduce V6 engines into the lineup, probably without the name Dino attached. For those who get nauseous at the thought of six-cylinders, hybrids, and SUVs, Camilleri announced the creation of the limited-edition, 812-based Monza SP1 and SP2 — one- and two-seat V12-powered speedsters that couldn’t care less about your kids or the environment. On tap is 798 horsepower and 530 lb-ft of torque, ushering the carbon fiber body to 62 miles per hour in 2.9 seconds.

It isn’t known if we’ll see these rare beasts on this side of the Atlantic. Regardless, the aim of Ferrari’s Capital Markets Day presentation was to satisfy global investors by showing it had the imagination to meet all demands of it.

Get the latest TTAC e-Newsletter!

Recommended

19 Comments on “The SUV Ferrari Promised Not to Build Might Bear an Odd Name...”


  • avatar
    salmonmigration

    I believe wholeheartedly that crossovers will be the car of the future for 90% of motorists. But Ferrari and Lotus should stay the hell away from crossovers.

  • avatar
    PeriSoft

    I’ve seen the pictures of this thing. It’s a wagon. They can call it an SUV, but it’s a wagon. That Lambo thing that’s actually an Audi – that’s an SUV.

    This is a wagon.

    • 0 avatar
      Lie2me

      It’s actually more of a lifted hatchback

      http://n.sinaimg.cn/sinacn/20171106/eff9-fynnnsc7134734.jpg

      But, there are several different renderings floating around, not sure which is closest to reality

  • avatar
    Ryoku75

    Does anyone else get Mazda RX-8 vibes from the concept renderings?

    Its certainly no SUV, Im just awaiting for it to be relased in three trim levels, all with the same V6 with extra power for the fancier models.

    I understand that all companies need their “bread and butter” product, the thing that makes money. But I dont look foward to what will be grossly overpriced V6 hatchbacks, theres already a ton of cheaper false “sporty” CUVs to choose from.

  • avatar
    SCE to AUX

    Porsche sells a lot of Panameras (which I like), and (gasp!) they no longer build air-cooled 911s.

    Gotta keep up with the times to stay in business.

    If I had the money, I’d have a Lamborghini Urus in my driveway.

  • avatar
    Spike_in_Brisbane

    This is the problem with spinning Ferrari off by itself. It now has to have a full model range. In the good old days, small cars would be called Fiats, four doors and SUVs could be Maseratis and way back in the past they could put some fancy tech in lower priced cars called Lancias.
    I am sad that the badge has become more desirable than the cars. The storied brands’ reputations are becoming diluted. ( Mercedes pickup, RR and Lamborghini trucks etc.)

  • avatar
    ajla

    So why didn’t they ever build a sedan when those were wildly popular?

    • 0 avatar
      hpycamper

      Or a Ferrari minivan?

    • 0 avatar
      WallMeerkat

      365 / 400 was kinda a sedan

      https://en.wikipedia.org/wiki/Ferrari_365_GT4_2%2B2,_400_and_412

      And the coachbuilt 456 GT Venice sedans

      http://www.coachbuild.com/index.php?option=com_gallery2&Itemid=50&g2_itemId=12549

      The difference being that back then, Ferrari was part of Fiat, and Fiat were family controlled. Ferrari was the halo brand creating sports cars and supercars.

      They got to dabble in saloons – they fitted an engine to the Lancia Thema (the original, before the Chrysler 300 rebadge),

  • avatar
    Tele Vision

    Having driven a Testarossa at the age of 30 and disliking the experience for myriad reasons I can easily see the way in which rich people would buy a Ferrari SUV. Even rich people get old. Hell, if Turnbull & Asser saw a $1B per annum profit in stonewashed jeans they’d certainly give it a think!

  • avatar
    PwrdbyM

    Purists will continue to complain about performance SUVs, but it’s obviously here and started with the Cayenne a long time ago. The performance gained through modern technology is staggering. A recent comparo of the Stelvio Q, GLC63, and Macan Turbo showed 0-60 times of 3.3secs, 11.7 quarters, and .95Gs on the skidpad. These are numbers that most current “sports cars” can’t reach. An instructor at the BMW M school told me the quickest BMW to get around their track was the X6M. I agree that jacking up a wagon and calling it a SUV/Crossover is semantics. However the vehicle for you to enjoy on a spirited back road drive, haul kids on vacation and likely get 20+mpg on a commute is here. You no longer need 3 cars.

  • avatar
    WallMeerkat

    First 5 door Ferrari?….

    https://autoweek.com/article/wait-theres-more/ferrari-456-gt-venice-still-perfect-london-grocery-getter

  • avatar
    RHD

    If this were manufactured by VW, they would name it after some sort of wind. The SUVs would be marketed as the Porsche Pordhut and the Volkswagen Ballonnements.

  • avatar
    James2

    As it’s said with Porsche, if selling SUVs allows Ferrari to continue to produce 488s, 812s and the occasional LaFerrari, then so be it. However, I read somewhere that Ferrari is already the world’s most profitable automaker in terms of per unit sold, so…

    And, would it be any different than Enzo deciding to make road cars just to support his racing habit? He reportedly didn’t give a sh*t about the road cars.


Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • jh26036: Who is paying $55k for a CTR? Plenty are going before the $35k sticker.
  • JimZ: Since that’s not going to happen, why should I waste any time on your nonsensical what-if?
  • JimZ: Funny, Jim Hackett said basically the same thing yesterday and people were flinging crap left and right.
  • JimZ: That and the fact that they could run on gasoline, which was considered a useless waste product back in the...
  • JimZ: Gas turbines are less efficient (more so the smaller you make them,) only like being run at 100% load, and have...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States