Porsche to Strangers: Borrow Our Cars

Matt Posky
by Matt Posky
porsche to strangers borrow our cars

Having already introduced a subscription service for its vehicles, Porsche decided to continue experimenting with alternatives to traditional car ownership. The luxury brand plans to launch two pilot programs on both U.S. coasts (condolences to America’s Heartland) aimed at encouraging drivers to get behind the wheel of a Porsche for brief periods of time.

The first, overseen by Porsche Cars North America, will test exclusively within the Atlanta area, near Porsche’s North American headquarters. Called Porsche Drive, the pilot program launched a few days ago and offers hourly to weekly rentals of new Porsche cars and SUVs. Meanwhile, a second joint venture with peer-to-peer car rental company Turo will service San Francisco and Los Angeles starting next month. That endeavor focuses on the sharing of already purchased (new and vintage) Porsche vehicles by owners inclined to share them.

Turo has roughly 300,000 car listings on its site and operates in almost 60 countries. It seems the company’s broad reach intrigued the German brand, which is a popular rental option on the company’s website.

“The collaboration with Porsche is a fantastic opportunity to reach a large number of enthusiasts via our marketplace,” said Andre Haddad, CEO of Turo. “I have always been a Porsche fan myself, and I enjoy the feeling of handing over the keys to my own 911 to another Porsche connoisseur for a short time.”

Haddad lists his car for $200 a day, making him eligible for a program that selects enthusiastic Porsche owners for special training at Porsche’s Experience Center in Los Angeles. On October 8th, Turo will create a page on its website listing all the specially selected “Porsche Hosts” in one place.

The Atlanta deal is a little different. Porsche Drive, which started in Europe, allows Atlanta-area customers to take out a new model for a few hours or a full week. Pricing is dependent on the vehicle’s value and time. For example, a four-hour rental of a 718 will set you back $269. But you can snag a 911 at just under $3,000 for a full week.

Drive’s European pricing, which should be indicative of the American pilot program, bundles the 718 and Macan together. The Cayenne is slightly more expensive with the Panamera another tier higher. The 911 will be the most expensive model available, at roughly $100 more than the cheapest options over a four-hour stretch — which is the minimum timeframe Porsche allows in the United States.

It’s a pretty crummy contract if you’re looking to own a Porsche, though it’s not a bad deal if you just want to enhance your social media presence with a fancy car you can’t actually afford. Four hours is more than enough time to take some photos of yourself with the car and record videos of yourself overtaking on the highway. It’s sure to make your friends jealous, at least until they figure out what happened. But it also might be a good way to make some pocket change while introducing new customers to what is has to offer. Two days with a Porsche 911 or 718 Boxster is more than enough time to become enamored with it.

[Images: Porsche]

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2 of 13 comments
  • Tele Vision Tele Vision on Sep 14, 2018

    I'd love to rent a 1984 944 for a few hours just to remind myself of how wet and slow it was.

  • Iamwho2k Iamwho2k on Sep 14, 2018

    Anyone have a 928 they wouldn't mind tossing the keys to me? I promise not to play "U-boat commander".

  • SCE to AUX Probably couldn't afford it - happens all the time.
  • MaintenanceCosts An ugly-a$s Challenger with poor equipment choices and an ugly Dealership Default color combination, not even a manual to redeem it, still no sale.
  • Cha65689852 To drive a car, you need human intelligence, not artificial intelligence.Unfortunately, these days even human brains are turning into mush thanks to addiction to smartphones and social media.
  • Mike1041 A nasty uncomfortable little car. Test drove in 2019 in a search for a single car that would appease two drivers. The compromise was not much better but at least it had decent rear vision and cargo capacity. The 2019 Honda HRV simply was too unforgiving and we ditched after 4 years. Enter the 23 HRV and we have a comfy size.
  • SCE to AUX I wonder who really cares about this. "Slave labor" is a useful term for the agendas of both right and left."UAW Wants Auto Industry to Stop Using Slave Labor"... but what will the UAW actually do if nothing changes?With unrelenting downward pressure on costs in every industry - coupled with labor shortages - expect to see more of this.Perhaps it's my fault when I choose the $259 cell phone over the $299 model, or the cheaper parts at RockAuto, or the lower-priced jacket at the store.Do I care about an ethical supply chain? Not really, I just want the product to work - and that's how most consumers are. We'd rather not know.Perhaps the 1990s notion of conflict-free, blood-free, ethically-sourced diamonds will find its way into the auto industry. That would be a good thing.