2019 Subaru BRZ's 'Series.Gray' Treatment Could Lead to Dozens of New Sales

2019 subaru brzs 8216 series gray treatment could lead to dozens of new sales

Outside of the addition of extra horsepower, it doesn’t seem like anything’s capable of turning the Subaru BRZ and its Toyota 86 twin into sales powerhouses. Even the power hypothesis is debatable.

Instead, the two rear-drive 2+2s soldier on into 2019 with minor equipment changes, plus the addition of an annoyingly-named Series.Gray variant for the BRZ. Like past special editions, there’s a strict limit on the number available. That’s not a problem, as there seems to be a strict limit on the number of BRZ or 86 models anyone’s willing to buy.

The Series.Gray Edition BRZ uses an uplevel Limited model as its canvas, pushing its price to $31,025 after a destination fee. Base BRZs, now featuring LED leadlights, start at $26,680 for 2019. Price increases for base (Premium) and Limited models amounts to $200 and $250, respectively, with an unmolested Limited now going for $29,530 after destination.

The new variant is, as you’d expect, gray. Cool Gray Khaki, to be exact (how did they stumble upon my college nickname?). Joining the Subaru-centric shade — which also comes to the WRX and WRX STI for the coming model year — is a standard performance package, adding larger brake discs and bright red Brembo binders. A half-inch increase in wheel width (they’re 17-inchers) and Sachs dampers prepares the car for a life of endless track use. Or perhaps not. Those wheels also gain a black finish used on the model’s badging.

Like stock Limited models, the Series.Gray BRZ enjoys a 7.0-inch infotainment screen and heated leather-and-Alcantara seating, plus a 4.2-inch digital driver information center nestled between the speedometer and tach. New for 2019, the Limited’s navigation system receives over-the-air updated via its Wi-Fi connection.

As the performance package only comes with a six-speed manual, you won’t have the option of ordering this gray stallion with a six-speed slushbox. No complaints here — the stick’s the best option for wringing all 205 horses and 156 lb-ft from the 2.0-liter Boxer four, and going automatic drops power by 5 hp. Availability also comes into play here, as Subaru only plans to sell 250 Series.Gray BRZs in the U.S.

Interestingly, that’s not too far from the model’s average monthly volume. In August — Subaru’s best U.S. sales month ever — the constellation brand moved 383 BRZs, a 13.7 percent year-over-year increase. Year to date, however, the BRZ saw its sales slip 12 percent. While the model accounted for only 0.59 percent of all Subaru sales over the first eight months of 2018, we’ll undoubtedly miss it when it’s gone.

Simple, affordable fun seems on the verge of extinction.

[Image: Subaru of America]

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  • Pete Zaitcev Pete Zaitcev on Sep 17, 2018

    As far as the silly name, I expected no less from the country that thinks that "Steins;Gate" and "IdolM@STER" are acceptable names.

  • Ilkhan Ilkhan on Sep 17, 2018

    I test drove a BRZ in 2015. I liked it well enough... until I walked across the street and test drove a Mustang... and then didn't think about the suby again.

  • Gregtwelve While Sichuan managed to avoid the nationwide energy rationing witnessed in 2021, attributed to a lack of coalWe have plenty of coal. Let's sell them something for a change. And let us not forget that historically the Chinese hate the Japanese for what they did in WW2, so that might have something to do with it.
  • Jkross22 A toenail in every pot.
  • SCE to AUX If the plant had been powered by internal combustion, this wouldn't have happened. The entire plant is just a toy for the rich.
  • Jkross22 Gotta give the auto industry trollups some props - trying to guilt their johns into giving a bigger tip. Hilarious! Can't ever say Mary Barra doesn't have a helluva sense of humor.
  • SCE to AUX No, until the Board of Directors decides otherwise.Same with sports figures and actors. Don't like it? Then quit buying the product.