Welcome to the Six-figure Club, Lincoln!

welcome to the six figure club lincoln

Traditionally, Lincolns served as the poster car for traditional, well-to-do Americans, just not ridiculously wealthy ones. Think successful club owner, business executive, law office partner, Vegas hashish importer, or rare antiques dealer. Regardless of model, the brand’s vehicles never ventured into the rarified pricing air occupied by European exotics — not even the Continental Mk. II, which stickered for the equivalent of $90k back in 1956.

That changes for 2019, as the Lincoln with the biggest margins — the full-size Navigator — joins its Cadillac rival in topping the six-figure mark.

Don’t worry, there’ll still be a plain-Jane base model offered for $74,500, according to order guides seen by CarsDirect. That price, which includes a destination charge, represents a $650 increase over 2018, though climbing the trim ladder to Select and Reserve grows much pricier for the coming model year.

At $78,850 after destination, the 2019 Navigator Select adds another $1,000 to its sticker. You’ll more than triple that pricing boost to move into a Reserve, which sees its entry price hit $86,500 for 2019; some $3,500 greater than in 2018. It’s a lot less jarring when you consider that extra $3,500 includes a now-standard technology package — formerly a $2,640 option — which adds a host of driver assist features.

Automakers love to boast of standard safety, but aren’t in the habit of handing it over for free.

It’s in the highest strata of Navigatordom where Lincoln breaches the $100,000 barrier. We’re talking about the Black Label L model. The long-wheelbase version of Lincoln’s top trim level joins the standard-length model in piling on the price, bringing its after-destination sticker to $100,890, or just $700 below that of a Cadillac Escalade ESV Platinum. Previously, the Black Label L went for $98,700.

Carrying an entry price of $97,690, the Black Label line doesn’t enter 2019 completely unchanged. Lincoln’s 30-way power seats become standard kit on these ultra-lux models, suggesting to would-be customers that profits are only part of the intention here. Of course, Lincoln will siphon almost a grand of extra gravy from each vehicle once the 2019 Black Labels go on sale.

Given the brand’s recent sales woes, Lincoln could be forgiven for seeing nothing but dollar signs in its largest model. Over the first seven months of 2018, Lincoln sales in the U.S. fell 10.8 percent, with July’s year-over-year tally falling 11 percent. In comparison, Navigator sales rose 62.7 percent in July and 79.9 percent on a year-to-date basis.

[Image: Lincoln Motor Company]

Comments
Join the conversation
2 of 41 comments
  • Michael500 Michael500 on Aug 21, 2018

    I like the bold look of this thing, but it's also a big fat looking slug of a truck too. Only an idiot or a Kardasian would pay this much. You can get a Range Rover for the same money- no one will look at you funny getting that valet parked at the club like this chrome festooned F150 with a shell. Lincoln has lost it's way, they should just kill the brand since they can't manage it. The sales numbers from the last decade agree with my opinion.

  • STS_Endeavour STS_Endeavour on Aug 21, 2018

    Lincoln did really well with this Navigator. Stunning interior. I kinda wish they carried over the gull wings from the concept. At least as an option.

  • MaintenanceCosts The sweet spot of this generation isn't made anymore: the SRT 392. The Scat Pack is more or less filling the same space but it lacks a lot of the goodies, including SRT suspension, brakes, and seats. The Hellcat is too much and isn't available with a manual anymore.
  • Arthur Dailey I am normally a fan of Exner's designs but by this time the front end on the Stutz like most of the rest of the vehicle is a laughable monstrosity of gauche. The interior finishes suit the rest of the vehicle. Corey please put this series out of its misery. This is one vehicle manufacturer best left on the scrap heap of history.
  • Art Vandelay I always thought what my Challenger really needed was a convertible top to make it heavier and make visability worse.
  • Dlc65688410 Please stop, we can't take anymore of this. Think about doing something on the Spanish Pegaso.
  • MaintenanceCosts A few bits of context largely missing from this article:(1) For complicated historical reasons, the feds already end up paying much of the cost of buying new transit buses of all types. It is easier legally and politically to put capital funds than operating funds into the federal budget, so the model that has developed in most US agencies is that operational costs are raised from a combination of local taxes and fares while the feds pick up much of the agencies' capital needs. So this is not really new spending but a new direction for spending that's been going on for a long time.(2) Current electric buses are range-challenged. Depending on type of service they can realistically do 100-150 miles on a charge. That's just fine for commuter service where the buses typically do one or two trips in the morning, park through the midday, and do one or two trips in the evening. It doesn't work well for all-day service. Instead of having one bus that can stay out from early in the morning until late at night (with a driver change or two) you need to bring the bus back to the garage once or twice during the day. That means you need quite a few more buses and also increases operating costs. Many agencies are saying for political reasons that they are going to go electric in this replacement cycle but the more realistic outcome is that half the buses can go electric while the other half need one more replacement cycle for battery density to improve. Once the buses can go 300 miles in all weather they will be fine for the vast majority of service.(3) With all that said, the transition to electric will be very good. Moving from straight diesel to hybrid already cut down substantially on emissions, but even reduced diesel emissions cause real public health damage in city settings. Transitioning both these buses and much of the urban truck fleet to electric will have measurable and meaningful impacts on public health.
Next