Could It Be? A Truly Small Pickup for America?

Steph Willems
by Steph Willems
Let’s not get our hopes up too high over a rumor. Still, it’s hard not to sit up and take notice of a report claiming Ford might build a small, unibody pickup that could make its way to the North American market.According to Automobile, sources with knowledge of Ford’s production plans say the automaker wants a new, Focus-based pickup to replace its ancient Fiesta-based Courier in foreign markets. The model might find a home on domestic soil, too.The Courier, built in Brazil using the platform of the subcompact Fiesta of 1998, is a dead pickup… er, walking. A replacement would be larger and more useful. And certainly more modern — the model would source its underpinnings from the next-generation 2019 Focus, of which the U.S. only sees the crossoverized Active variant.So say the sources, anyway. Should the project get the go-ahead, the unnamed model would arrive stateside in 2022, slotting below the midsize, body-on-frame Ranger.With the planned elimination of the Fiesta, Focus sedan and hatch, Fusion, and Taurus, Ford’s future domestic lineup doesn’t exactly look well-stocked with small, affordable offerings. Even the EcoBoost subcompact crossover seems pricey as an entry point.While details are scarce, it’s hard to imagine the future small Ford pickup having anything other than four doors — at least in the United States, where utility vehicles are family vehicles first, utility and commercial products second. One wonders how long of a bed such a vehicle could accommodate. Certainly, no one in Dearborn should use the Subaru Baja as a muse.As for the model’s source, any light truck arriving from beyond North America’s borders would face the dreaded Chicken Tax, which has squashed the hopes of many a wee truck lover for decades. Mexico seems like the only place such a U.S.-bound vehicle could be built. As it happens, the elimination of the North American Fiesta means there’ll soon be unused capacity at Ford’s Cuautitlan assembly plant.If Ford needs naming suggestions, there’s an obvious one just begging to be used.[Image: Wikimedia ( CC BY 2.0)]
Steph Willems
Steph Willems

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  • Snakebit Snakebit on Jul 29, 2018

    FWIW(if this gold Ranchero is largely stock), it's a 1963 Ranchero.

  • GoFaster58 GoFaster58 on Dec 03, 2018

    Hey, Mr. Ford, make it available here in the United States too. We want a small pick-em-up! We don't need no stinkin' big, huge overpriced truck!

  • Redapple2 Cadillac, Acura and Infiniti have very tough rows to hoe.
  • Redapple2 First question: How do you define Sales Success?1 they ve lost more than 35% of all dealers in the last 5 years.2 transition to BEV will cost Billions. No money for new designs3 cars for #2 above have already been designed in BEV form and wont be redone significantly for - what- 10 years? 3b-Lyric and whatever its called are medusa level ugly. How could this design theme be fuglier than arts and science? Evil gm did though4 the market is poisoned. 1/3 of folks with $ would never consider one/ridicule the product. Under 40 yr olds dont even know the brand exists.It is dead and doesn't know it. Like a Vampire.
  • Redapple2 Focus and Fiesta are better than Golf? (overall?) I liked the rentals I had. I would pick these over a Malibu even though it was a step down in class and the rental co would not reduce price.
  • Teddyc73 Oh good lord here we go again criticizing Cadillac for alphanumeric names. It's the same old tired ridiculous argument, and it makes absolutely no sense. Explain to me why alphanumeric names are fine for every other luxury brand....except Cadillac. What young well-off buyer is walking around thinking "Wow, Cadillac is a luxury brand but I thought they had interesting names?" No one. Cadillac's designations don't make sense? And other brands do? Come on.
  • Flashindapan Emergency mid year refresh of all Cadillac models by graphing on plastic fenders and making them larger than anything from Stellantis or Ford.
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