Operation 'Get Noticed': Nissan Offering a Launch Edition 2019 Altima

Steph Willems
by Steph Willems
operation 8216 get noticed nissan offering a launch edition 2019 altima

Desperate times in the passenger car segment call for desperate publicity measures, so Nissan’s trying to make a splash ahead of the release of its next-generation 2019 Altima.

Among the brand’s conventional cars, the Altima’s 2018 sales slide (down 21.7 percent over the first four months of the year) is only topped by that of the larger Maxima (down 25.1 percent). Not altogether surprising, given the market and the older model’s age. However, now that there’s a fairly edgy replacement waiting in the wings, Nissan’s doing what it can to generate buzz ahead of the launch.

Enter the “Altima Edition ONE.”

Looking much like a 2019 Altima, because that’s what it is, the Edition ONE is a limited production launch edition that sees the new sedan festooned with almost everything Nissan can throw at it. One must reserve this automobile, rather than wait for it to show up on dealer lots. (Reservations open June 15th.)

As for just how “limited” this model is, Nissan isn’t telling.

Anyway, for this version, the cost of which is unknown at this point, buyers gain dark grey 19-inch aluminum wheels, external ground lighting (long a complaint among Altima owners), illuminated kick plates (presumably with the word “Altima” on then), plus badging and floor mats that won’t let anyone forget that this Altima is an Altima Edition ONE, regardless of the car’s actual VIN.

Basically, this is a Platinum-trim car with a few extra features you’ll hopefully talk to your coworkers about. One of those features is three years of complimentary concierge services. In the mood for opera tickets or fancy restaurant reservations? There’s a live human being that can be reached — either via the car itself or a smartphone app — to take care of the arrangements.

Under the hood of this top-tier Altima is Nissan’s brand new, variable compression VC-Turbo 2.0-liter four-cylinder. This nifty engine makes 248 horsepower and 273 lb-ft of torque, mated to, what else, a continuously variable transmission. (Fuel economy figures aren’t available at this time.)

Other goodies include Bose audio, leather, and Nissan’s ProPilot driver assist technology, which turns your vehicle into a semi-autonomous vehicle while driving in a single lane. Just keep one hand on the wheel while you’re dialing up the concierge. Rear automatic braking joins the roster of driving aids for 2019, and there’s just three paint colors to choose from.

One thing you won’t find on the Edition ONE, or any other 2.0T Altima for that matter, is all-wheel drive. That available perk goes only to buyers who can’t tear themselves away from the model’s returning 2.5-liter base engine. Still, there’s a gift waiting for reservation holders. Edition ONE buyers can choose from an assortment of Amazon or Apple products, just to sweeten the pot. Surely, the model’s price covers the loot.

The 2019 Altima, funky door handle placement and all, rolls into dealers this fall. You can expect to hear pricing announced closer to that time.

[Images: Nissan]

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  • Kek Kek on May 24, 2018

    New Altima is better than Accord / Camry and Mazda6 slow turbo! Infact its better than a CPO Model S. Watch this car sell 400K this year.

    • "scarey" "scarey" on May 24, 2018

      OK, I'm watching. *watching* We heard it here first, Kek.

  • Phila_DLJ Phila_DLJ on May 24, 2018

    I CANNOT ABIDE the placement of the door handles along that downward-sloping, barely-visible-in-the-photo character line. Either move the front handle up or the rear handle down! /nitpicking

    • INeon INeon on May 24, 2018

      No sass when I say: These doorhandles have been used for going on 20 years, in my own observations. Probably longer in reality, it's just the first car I had with them was a neon-- but I avoided them by going coupe. The door handles applied this way add 'ism's (dynamism, kineticism-- whatever flowery word you like for 'fast style') to the sides of cars that are, by law, generic bars of soap. Parallel door handles-- as seen on something like the Honda Accord from 1993, won't work on a Honda Accord from 1994 because the 1994 has an up-swept profile-- like the original neon, which also had the rising beltline of today's cars. When a vehicle has an up-swept profile-- the handles will look too low on the rear doors if they're placed where your mind's logic would like them. It bothered me so much I bought a coupe, but-- in typical aspie fashion-- I stayed bothered and took studies until I figured it out. Now it doesn't bother me as much. That's really just how door handles lie on vehicles with rising beltlines. If designers don't work-in a rising beltline-- you're going to be left with a j30 or 1996 Taurus of a car, just by the height of the windshield cowl. No one wants a J30 or 1996 Taurus in 2018.

  • Fahrvergnugen NA Miata goes topless as long as roads are dry and heater is running, windscreen in place.
  • 3SpeedAutomatic As a side note, have you looked at a Consumers Report lately? In the past, they would compare 3 or 4 station wagons, or compact SUVs, or sedans per edition. Now, auto reporting is reduced to a report on one single vehicle in the entire edition. I guess CR realized that cars are not as important as they once were.
  • Fred Private equity is only concerned with making money. Not in content. The only way to deal with it, is to choose your sites wisely. Even that doesn't work out. Just look at AM/FM radio for a failing business model that is dominated by a few large corporations.
  • 3SpeedAutomatic Lots of dynamics here:[list][*]people are creatures of habit, they will stick with one or two web sites, one or two magazines, etc; and will only look at something different if recommended by others[/*][*]Generation Y & Z is not "car crazy" like Baby Boomers. We saw a car as freedom and still do. Today, most youth text or face call, and are focused on their cell phone. Some don't even leave the house with virtual learning[/*][*]New car/truck introductions are passé; COVID knocked a hole in car shows; spectacular vehicle introductions are history.[/*][*]I was in the market for a replacement vehicle, but got scared off by the current used and new prices. I'll wait another 12 to 18 months. By that time, the car I was interested in will be obsolete or no longer available. Therefore, no reason to research till the market calms down. [/*][*]the number of auto related web sites has ballooned in the last 10 to 15 years. However, there are a diminishing number of taps on their servers as the Baby Boomers and Gen X fall off the radar scope. [/*][/list]Based on the above, the whole auto publishing industry (magazine, web sites, catalogs, brochures, etc) is taking a hit. The loss of editors and writers is apparent in all of publishing. This is structural, no way around it.
  • Dukeisduke I still think the name Bzzzzzzzzzzt! would have been better.
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