By on May 23, 2018

Image: Nissan

Desperate times in the passenger car segment call for desperate publicity measures, so Nissan’s trying to make a splash ahead of the release of its next-generation 2019 Altima.

Among the brand’s conventional cars, the Altima’s 2018 sales slide (down 21.7 percent over the first four months of the year) is only topped by that of the larger Maxima (down 25.1 percent). Not altogether surprising, given the market and the older model’s age. However, now that there’s a fairly edgy replacement waiting in the wings, Nissan’s doing what it can to generate buzz ahead of the launch.

Enter the “Altima Edition ONE.”

Looking much like a 2019 Altima, because that’s what it is, the Edition ONE is a limited production launch edition that sees the new sedan festooned with almost everything Nissan can throw at it. One must reserve this automobile, rather than wait for it to show up on dealer lots. (Reservations open June 15th.)

As for just how “limited” this model is, Nissan isn’t telling.

Anyway, for this version, the cost of which is unknown at this point, buyers gain dark grey 19-inch aluminum wheels, external ground lighting (long a complaint among Altima owners), illuminated kick plates (presumably with the word “Altima” on then), plus badging and floor mats that won’t let anyone forget that this Altima is an Altima Edition ONE, regardless of the car’s actual VIN.

Basically, this is a Platinum-trim car with a few extra features you’ll hopefully talk to your coworkers about. One of those features is three years of complimentary concierge services. In the mood for opera tickets or fancy restaurant reservations? There’s a live human being that can be reached  — either via the car itself or a smartphone app — to take care of the arrangements.

Under the hood of this top-tier Altima is Nissan’s brand new, variable compression VC-Turbo 2.0-liter four-cylinder. This nifty engine makes 248 horsepower and 273 lb-ft of torque, mated to, what else, a continuously variable transmission. (Fuel economy figures aren’t available at this time.)

Other goodies include Bose audio,  leather, and Nissan’s ProPilot driver assist technology, which turns your vehicle into a semi-autonomous vehicle while driving in a single lane. Just keep one hand on the wheel while you’re dialing up the concierge. Rear automatic braking joins the roster of driving aids for 2019, and there’s just three paint colors to choose from.

One thing you won’t find on the Edition ONE, or any other 2.0T Altima for that matter, is all-wheel drive. That available perk goes only to buyers who can’t tear themselves away from the model’s returning 2.5-liter base engine. Still, there’s a gift waiting for reservation holders.  Edition ONE buyers can choose from an assortment of Amazon or Apple products, just to sweeten the pot. Surely, the model’s price covers the loot.

The 2019 Altima, funky door handle placement and all, rolls into dealers this fall. You can expect to hear pricing announced closer to that time.

[Images: Nissan]

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48 Comments on “Operation ‘Get Noticed’: Nissan Offering a Launch Edition 2019 Altima...”


  • avatar
    MoDo

    I guess someone has to build rental cars

  • avatar
    thornmark

    It’s an Altima. Crap brand. Crap model.

    Something no one wants to get noticed in.

    Next.

  • avatar
    thegamper

    This is a good looking car. Probably wont sell like hotcakes cuz….crosssovers. But nice entry if you are looking in the segment. Preordering though is a little on the crazy side.

    I can see someone pre-ordering a specialty vehicle, sports car, etc if it was sight unseen, never driven and a brand new model. But this….

    Id be interested to drive it, not so much pre-ordering.

  • avatar
    ClutchCarGo

    I doubt that the average Altima buyer can even spell concierge, much less make good use of one. Fandango can get them the tickets that they want, and how often are they going to a restaurant that requires a reservation?

    • 0 avatar
      JMII

      Maybe the concierge works with Applebees car side pickup? Or can point you to the nearest Waffle House?

      • 0 avatar
        Sub-600

        Do they have a wine steward at Sonic?

        • 0 avatar
          TMA1

          No, but maybe they have one of those Coke machines that can give you a shot of vanilla or cherry flavoring. Now that’s class. Altima class.

        • 0 avatar
          iNeon

          Don’t knock it. Sonic’s about to start the 1/2 price milkshakes after 8pm thing again.

          That’s like– a $2 32oz choco shake, exactly when we’re all stoned enough to want them.

          • 0 avatar
            ClutchCarGo

            Who has to be stoned to want a chocolate shake?

          • 0 avatar
            iNeon

            Blame the thought police. No one *needs* a milkshake– so I had to add context enough for the opposition to latch-on and demonize?

            It’s the same reason I have to start every opinion with “I feel…” and it’s maddening.

          • 0 avatar
            civicjohn

            iNeon,

            Agreed. A direct connect to the Sonic drive-in once they’ve turned on the 1/2 price menu, I want my Altima concierge to notify me and confirm I am indeed going to receive a large Strawberry/ banana shake (and remember to delete the cherry and add a 20% tip).

            I’m all in, I just hope there isn’t an iOS app that the kids could access (thanks that mine are out of the house), others with kids might re-route the nighttime indulgence. (I won’t speak of someone being stoned, I was in the music business so all sins are hopefully forgiven considering I brought everyone some good music…)

  • avatar
    Sub-600

    Oh joy, a new Altima. These will soon be pulling up next to my R/T at red lights with their engines revving, the ubiquitous dude bro with a backward ball cap at the wheel. At least it’s a new car and not another soul sucking CUV type thing.

  • avatar
    28-Cars-Later

    Whale mouth sighted! New footage at 11!

  • avatar
    iNeon

    Am I missing the funk?

  • avatar
    slavuta

    “Altima Edition ONE” – woooooo! fancy!

  • avatar
    thegamper

    Wow. I didn’t realize (though maybe I should have) that TTAC had so many posters who only fly first class, never eat fast food, only buy luxury brands. Good to know.

    I think this car is actually pretty nice looking. Has some unique features, new trick engine. Certainly not bad at all considering what it competes with.

    It would seem that Nissan has somehow become the most hated brand on this website. Maybe Altima the most hated vehicle? I guess on the internet we are all elitists despite the reality of what actually sits in our driveway and what tax bracket we occupy.

    • 0 avatar
      ClutchCarGo

      I’ve never flown first class, never buy luxury goods, and I try to get any food in the fast category from a non-franchise place because I already know what the big players have to offer. I’ve never used a concierge in my life despite having done a lot of travel. I’m not an elitist and I don’t begrudge anyone the right to spend their money anyway that they want. It just seems that trying to gussy up sub-prime fodder like the Altima is misguided, especially with something like concierge service.

      I don’t think that Nissan is the most hated brand around here. Just take a look at any Tesla post. Ford and GM get their fair share of abuse as well. Nissan mostly seems to elicit indifference.

    • 0 avatar
      JMII

      I drive a 15 year old Nissan and a 16 year old Dodge truck. But I’ve flown first class before thanks my frequent flyer status. I own a boat, but its no yacht. I was just poking fun at this crazy idea of a limited edition Altima that requires a pre-order and offers concierge service. Infiniti doesn’t even have such things, so clearly Nissan is reaching here.

    • 0 avatar
      ajla

      “I didn’t realize (though maybe I should have) that TTAC had so many posters who only fly first class, never eat fast food, only buy luxury brands.”

      This is inaccurate. Many TTAC posters understand the concept of “jokes” though.

      Plus, weren’t you the person on the recent Silverado posts writing that someone wanting a V8 truck was uncomfortable in their sexuality and only interested in “Tonka Truck” sounds?

      So it isn’t like you’re Admiral Friendly in the first place.

      • 0 avatar
        thegamper

        I’m definitely not admiral friendly. While I can admittedly be offensive, it is most certainly not because I think I’m better.
        I’ve eaten plenty of humble pie in my life.
        Just surprised to see a whole thread (up to that point) of posts dedicated to how Nissan owners are all plebians. I’ve owned two in my past. Doesn’t really hurt my feelings, I am a shameless bargan seeker when it comes to most things, especially new cars and think Nissan has a few solid offerings even for the 750 plus credit score crowd. I’m sure you can find subprime financing on most new cars, maybe not through the captive finance arms, but pretty sure you can get into just about anything regardless of your credit score if you can stomach the interest.

        Also, yes I’m not a fan of trucks. I definitely made a comment about how advertising infers manliness, but did not hit on sexuality. The Tonka thing isn’t really insulting (or wasn’t meant to be) in my opinion, just there for others to come to grips with their motivation. Hey, if I save one person from being a pickup truck commuter/grocery getter, it warms my heart.

    • 0 avatar
      civicjohn

      thegamper,

      Try 100k + flight miles per year and you might have a different mindset. I’ll take my upgrade every time.

      Buy all of the Altimas you want, yup, I’m the dude financing your $99 round-trip ticket.

      Buying fast food is your choice, not mine. I loves me some In-and-Out.

      Many of the folks that bash the Altima do so because the car sucks. And may I suggest you get a higher-paying gig.

    • 0 avatar

      I flew first class once (to Israel from SF). Man was it nice, company paid anyway, I will never forget. I buy luxury brands sometime, my wife almost always and only high end European (or sometime American) brands. All faucets in my house are high end European or American brands, same about cabinets and even paint is highest price available. Man it is Silicon Valley, Porsche is a mainstream brand here, everyone except me has Tesla S in garage. I have to live with that and sorry I cannot be seen in something as lowly as Altima, I would loose my job. Now back to bashing Nissans.

  • avatar
    "scarey"

    CVT ? I thought Nissan was going for a top of the line “halo” model. Must be a Special Edition for Morgan Freeman. He won’t notice.

  • avatar
    Art Vandelay

    The rear 1/4 is sort of a mess but the front isn’t too terrible. Way better than the Toyota corporate face.

  • avatar
    Sob93

    So why the Maxima? Sales are down on Maxima because people don’t see the Max as a smarter buy. People don’t buy the Altima because they see Accord or Camry as a smarter buy. Nissan has to figure that out.

  • avatar

    Here is yet another Asian car the soon to be cancelled Ford Fusion cannot compete with.

    Ford what a disgrace!!

    • 0 avatar

      Altima being a garbage still has a much better fuel economy than Fusion. But of course easiest way to fix the problem for Ford being American company is to discontinue the product. GM did it many times also. Americans cannot focus on something for more than 5 minutes.

      But you know poor people also need a car. Now that Mitsubishi is back they will have more choice.

  • avatar
    thx_zetec

    Sedans like this are why people are buying crossovers.

    Copycat styling w the usual giant grill/mauw. The front lower spoiler is expensive w small approach angle, a couple years from now will be cracked. Giant heavy wheels a fragile but make up for it w high cost and poor handling. Tiny trunk lid the size of a mail slot.

  • avatar
    Big Al from Oz

    To improve the perception of the Altima I think Nissan should produce an AWD turbo whatever Kia Stinger rival. The engine must be at least 350+hp.

    I believe the style and looks of the Altima with some NISMO tuning and plasticky sh!t would be a good move.

  • avatar
    Kek

    New Altima is better than Accord / Camry and Mazda6 slow turbo!
    Infact its better than a CPO Model S.
    Watch this car sell 400K this year.

  • avatar
    phila_DLJ

    I CANNOT ABIDE the placement of the door handles along that downward-sloping, barely-visible-in-the-photo character line. Either move the front handle up or the rear handle down! /nitpicking

    • 0 avatar
      iNeon

      No sass when I say:

      These doorhandles have been used for going on 20 years, in my own observations. Probably longer in reality, it’s just the first car I had with them was a neon– but I avoided them by going coupe.

      The door handles applied this way add ‘ism’s (dynamism, kineticism– whatever flowery word you like for ‘fast style’) to the sides of cars that are, by law, generic bars of soap. Parallel door handles– as seen on something like the Honda Accord from 1993, won’t work on a Honda Accord from 1994 because the 1994 has an up-swept profile– like the original neon, which also had the rising beltline of today’s cars.

      When a vehicle has an up-swept profile– the handles will look too low on the rear doors if they’re placed where your mind’s logic would like them.

      It bothered me so much I bought a coupe, but– in typical aspie fashion– I stayed bothered and took studies until I figured it out. Now it doesn’t bother me as much. That’s really just how door handles lie on vehicles with rising beltlines.

      If designers don’t work-in a rising beltline– you’re going to be left with a j30 or 1996 Taurus of a car, just by the height of the windshield cowl. No one wants a J30 or 1996 Taurus in 2018.


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