Ford's Upcoming Crossover EV Is, Apparently, All the Things You Need to Be

Steph Willems
by Steph Willems

Ford’s all-electric performance crossover, bound for a 2020 debut, is a model without a definite name that remains shrouded in mystery. It isn’t known whether this supposedly “Mustang inspired” crossover (Ford’s claim) is at all different than the 300-mile crossover EV promised by Ford as part of its electrified vehicle push. They could be one and the same. Or, one is a go-fast variant of the other.

Right now, all we know is that Ford garnered plenty of backlash for calling the thing the Mach 1 at this year’s Detroit Auto Show, where the automaker released a video depicting an ominous storm swirling over the Motor City and a lightning strike melding an Explorer and Mustang into something new and unseen (Ford’s “Team Edison” offices in Corktown served as the birthplace of the new model).

For what it’s worth, there’s now a new description of the vehicle that’s sure to get your brain working.

According to Mike Martinez of Automotive News, Ford’s president of global markets, Jim Farley, offered up a vision of the 2020 crossover during a recent sit-down with J.P. Morgan in Los Angeles.

Speaking about the vehicle, Farley said we should “imagine a vehicle with the profile of a Porsche Cayenne and the swagger of a four door Mustang,” Martinez tweeted.

Given that the Cayenne is a pretty traditional-looking utility vehicle, Farley’s comment suggests there won’t be a swept-back, coupe-like vehicle serving as the answer to every well-monied green buyer’s prayers. It also suggests the 300-mile crossover, rumored to carry the “Model E” name, and the would-be Mach 1 are the same vehicle. Don’t bet your whole paycheck on seeing either name on the liftgate, either. Ford remains — at least publicly — non-committal on both monikers.

In March, CEO Jim Hackett implied the upcoming crossover wouldn’t occupy the same space as lesser-ranged EV crossovers like the Hyundai Kona Electric and its Kia counterpart. Tesla Model X-beating range carries a hefty price tag, and there’s more money at the top end of the market, anyway. The automaker wants its EV sales fueled as much by performance cred as environmental sympathy.

It’s looking like the Model E, Mach 1, or whatever Ford eventually calls this thing, will go head to head with the likes of the Jaguar I-Pace, though likely at a somewhat lower price point.

[Image: Ford/ YouTube]

Steph Willems
Steph Willems

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  • Carroll Prescott Carroll Prescott on May 21, 2018

    Yet another reason why this "ford for life buyer" is now a "soon to be" Hyundai or Kia owner.

  • Raph Raph on May 21, 2018

    It baffles me why Ford won't call its Performance EV SUV a "lightning", by thier own admission the F150 is too large and heavy to make a proper Lightning and I doubt we'll see a Lightning version of the Ranger so why not call this thing a Lightning?

  • Zipper69 I'm sure it will sell just fine at all trim levels.I'd only note that IMHO the dashboard is a bit of a busy mess.
  • MaintenanceCosts Why do you have to accept two fewer cylinders in your gas engine to get an electric motor? (This question also applies to the CX-90.)
  • Zipper69 Do they have unique technology that might interest another manufacturer?
  • Ger65690267 The reason for not keeping the Hemi is two fold, one is the emissions is too high, it would need a complete redesign to make it comply. The other is a need for a strong modern 6 cylinder within Stellantis portfolio of vehicles moving forward.They decided they rather invest in a I6 turbo which is designed to incorporate future electrification systems and not also updating their V8 engine. Unlike both GM & Ford, a brand constantly pushing smaller displacement turbo engines has decided to still keep V8s in their truck line up, because they know it's important to their core customers.GM has invested billions for their next gen small block V8s and Ford has already updated their 5.0L V8. However, Dodge and RAM which is a brand built on the Hemi name and having a V8 has decided to drop it. I think it's clearly a strategic misstep for RAM not to do the same for their trucks, Chargers/Challengers going forward.Stellantis relies heavily on the profits from their NA operations, I think they may not fully understood how important the Hemi was in their 1500 class trucks. On a side note, no one in the media seems to be noting that while the Hurricane S.O. puts out more hp/torque to the outgoing Hemi, that for some reason has lost both towing and payload capability.  
  • Ajla I'm going to whine about it. It should have a V8 available. Preferably a new one but at least offering the old one as a mid-level option. That this brand new engine outperforms something introduced 2003 and last updated in 2009 doesn't impress me. Also, journalists seem to be unaware that it is possible to add forced induction to a V8.