By on April 23, 2018

The Ford Mustang might have been born in America, but it’s now doing burnouts around the world. Helped along with fresh sales in places like Germany and the U.K., global registrations topped 125,000 cars last year. Your humble author saw his first right-hand-drive Mustang last January.

One country where it’s doing particularly well? China.

According to the company, sales of the very ‘Murican Mustang rose 35 percent in China last year compared to the one before, retaining its crown as the best-selling two-door sports coupe for a second year. Data shows the model sources much of its popularity in that country from young buyers and women.

Ford says of the 125,809 Mustangs registered worldwide in 2017, a total of 81,866 of those were in the United States. Back-of-napkin math tells us that just over one-third of all Mustang registrations are occurring in export markets.

“For years, Mustang was unobtainable for customers on most parts of the planet,” said Erich Merkle, a sales analyst at Ford. “It could only be found on TV or the internet, and now it rolls down streets from Beijing to São Paulo.” The man has a point. He further goes on to say that the most popular configuration worldwide is the Mustang GT, with its 5.0-liter V8 (as it should be).

Good to see that “Line-Lock” translates well into any language.

Here at home, the Mustang crested 100,000 sales in 2015 for the first time since 2007, but has  since fallen back to roughly 75 percent of that volume. Yearly sales last year were about half what they were when Ford introduced the fifth-gen S197 model in 2005. In 1967, a heady 607,568 Mustangs were sold to an eager American public.

Never far from the limelight, Mustang has received an extra bit of attention over the last week, with announcements of NASCAR duty, an upcoming GT500 version, and a drag-ready Cobra Jet.

Since global exports began in 2015, Ford has sold 418,000 Mustangs in 146 countries around the world through to the end of last year. Incremental sales volume, yo.

[Images: Ford China]

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16 Comments on “Mr. Worldwide: Mustang Takes Off in China...”


  • avatar
    FreedMike

    It may not be coming with length, but…’Murica!!!

  • avatar
    dukeisduke

    So how many models does China get? From the pictures, I see a 2.3l EcoBoost, and the GT. Do they get convertibles, too?

  • avatar
    TMA1

    “now it rolls down streets from Beijing to São Paulo”

    I remember that Mustang in Beijing, but Wangfujing is mostly a pedestrian thoroughfare. Given the callousness of drivers in China towards pedestrians, seeing a Mustang push through a crowd isn’t a heartwarming sight.

    I did see a pretty cool 50th anniversary edition in Linyi last year though.

  • avatar
    Big Al from Oz

    As good as it is to see the Mustang sell in China only 256 were sold in March this year, the best month tis year. 184 sold in January.

    2015 Ford sold 5 622 Mustangs, 2017 another 4 200 sold.

    So this year might hit 2015 sales.

    Reality is needed not this spanking and misleading commentary.

    Is this site really THE TRUTH ABOUT CARS?

    • 0 avatar
      05lgt

      http://carsalesbase.com/china-car-sales-data/ford/ford-mustang/

      This article is pure puffery. Pump and dump move for a Ford insider?

      • 0 avatar
        conundrum

        It’s apparently easier to rewrite a puff piece from Ford than to spend 5 minutes checking facts. Journalism at the most basic level missing here.

        Baruth Major also seems to be missing in action compared to the past. Must be cutting output back for TTAC.

        We are left with a few “reporters” enamored with their vapid native wit, ho ho style and tortured metaphors, together with an editor who primarily attends new car introductions at manufacturer expense. Hardly cutting edge. All in aid of the apparent blandification of the site’s title. Not only that, the management and team seem unable to acknowledge mistakes, because, well, they’re experts aren’t they? Can’t let the guard down I guess.

  • avatar
    FalconRTV

    Chinese people living the American dream…. love it.

  • avatar
    Big Al from Oz

    To give you an idea in a 20+ million per year market;

    Porche China sales were over 65 000 in 2016 compared to Mustangs 3 thousand odd.

    China represented 25% of all Porsches sold globally.

    When the Mustang hits those kinds of numbers, then you can play the Star Spangled Banner.

    Even in the 1.2 million a year Aussie vehicle market Porsche sold 4 400 vehicles and over 9 000 Mutangs.

    So, better still I’d like to see 130 000 Mustangs sold in China per year to equal the Aussie market.

    • 0 avatar
      JohnTaurus

      Stoopid Americants! EU and Australia rulz!!!1!!!!

      Porsche selling more SUVs in China than Ford does Mustangs PROVES IT! Must /have/ been something in the water.

    • 0 avatar
      SD 328I

      Huh?

      You’re comparing one model of car to a whole manufacturer?

      How many Porsche Caymans vs Mustang is probably a better comparison.

      I’m pretty sure the Porsche sales numbers you quoted included a whole lot of SUVs instead of 2 door sports cars.

      • 0 avatar
        Big Al from Oz

        SD 328I,
        Yes, I realise this and why not?

        Porsche is not a huge selling brand in the US either. Last year Porsche sold just under 55 000 in the US. Nearly 82 000 Mustangs were sold in the US last year. If you look at the data Mustang is more popular in Australia with our 25 million people bought over 9 000 Mustangs. The US would of have to of sold 120 000 Mustangs to have them as popular.

        After reading the another article, it seems the Chinese are leaning more towards European vehicles, even performance cars.

        If Ford can clean up the Mustang, especially it’s interior I do believe it would sell better outside of the US.

        The US wants to export vehicles, well maybe if they build a little differently they would become more attractive.


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