Atlas, Part 2: Volkswagen Announces Five-passenger SUV for Chattanooga

Steph Willems
by Steph Willems
atlas part 2 volkswagen announces five passenger suv for chattanooga

We’ve known for some time that Volkswagen plans to capitalize on the success of the three-row Atlas SUV by building a slightly less commodious variant, and now it’s official. On Monday, the automaker announced the second all-new vehicle to roll out of its Chattanooga assembly plant, promising a concept version of the five-passenger midsize SUV at this month’s New York Auto Show.

The fact that VW is bothering to create a concept, even as it calls the model a “variant” of the Atlas, has us wondering just how different the vehicle can be in outward appearance. Then there’s the issue of a name.

“The Atlas has built strong momentum for Volkswagen in the SUV segment, and we are excited to grow our SUV portfolio with this new, Chattanooga-assembled five-passenger SUV,” said Hinrich Woebcken, Volkswagen of America’s CEO, in a statement.

Like the promised two-row version of the upsized Tiguan, this two-row Atlas is tailor-made for the U.S. market and shares the same MQB architecture. However, unlike the two-row Tiguan — not to be confused with the older Tiguan Limited — the five-passenger Atlas will don a new skin. Woebken said as much last year.

“We decided the Atlas will get a slightly lower-positioned five-seater, with nice, coupe-ish styling, [but the] same dimensions,” he said in a December interview with Automotive News.

Given that crossovers form the backbone of the brand’s U.S. sales strategy, chopping passengers from both the Atlas and Tiguan allows VW to move the nameplates downmarket and cast a wider sales net. This assumes both models will carry the same name, which might be difficult. “XL,” or something like that, is usually the go-to add-on for automakers who stretch a model. Rarely do they rip out seats and make one less filling.

As we see from this teaser image (and the fact that there is a teaser image), VW seems to be following through on Woebcken’s claim that the model will look different than its three-row sibling. Without the need for rear seat room, VW can give the model rakish rear glass. The Atlas’ conservative front end, if we’re to believe what we see, stands to gain an edgier appearance, with a taller grille, revamped headlamps, and aggressive side vents. Atlas Sport, perhaps?

The price tag for building the new vehicle stands at $340 million, so it’s definitely not a chop job. While VW hasn’t mentioned a launch date, Woebcken said last year that 2019 would be a big year for SUVs. Expect an introduction next year.

[Image: Volkswagen of America]

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  • Sportyaccordy Sportyaccordy on Mar 19, 2018

    I think there is room for something halfway between the Tiguan and Atlas. Truthfully that is what the Arteon should have been. Let's not pretend like it's gonna be some dynamic dynamo. A coupey crossover flagship is what the market wants right now.

  • JEFFSHADOW JEFFSHADOW on Mar 20, 2018

    As Tiguan is TIger iGUANa, then PUMATOR (PUMA moniTOR) is the next VW SUV!

  • ToolGuy VW (marque not group) and Tesla very nearly switched positions on a YTD basis.
  • RHD Inexpensive gasoline appears to be a thing of the past. ILO is correct - we have enough sunlight, wind and emerging ocean wave energy to power the entire country and then some. Clean air is nice, and being free of the whims of OPEC, geopolitics and hugely profitable oil companies will do all of us a world of good.
  • Raymond Segura Can you tell me where I can get the rear bumper for 69 impala?
  • Art Vandelay some of the crazy numbers I get. Percentages look bigger with any fluctuations with low volume makes and brands leaving the market will see massive month over month changes. But what’s with Buick? I still see the occasional ad on TV and yet the drop is disproportionate even compared to all the other GM brands.
  • Master Baiter "There is no mandate for consumers to buy EVs, not in any country or state. That’s made up."Right. And you are not mandated to purchase a toilet that only uses 1.6 gallons/flush. You could choose to not have a toilet--just go in the woods, like the bears do.
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