By on February 1, 2018

2017 Ford Focus - Image: Ford

Given the recent introduction of a new Expedition, EcoSport, refreshed Edge, and reborn Ranger, it’s easy to forget Ford Motor Company still sells small cars. While the current-generation Fiesta subcompact took a pass on the American market, the Focus remains, and there’s a new generation waiting in the wings.

Would-be buyers can gaze beyond the camouflage at the next-gen Focus in April, according to Automotive News Europe, with the model forgoing an expected reveal at the March Geneva Motor Show. What can we expect out of the new Focus? Going by recent reports, a slightly larger vehicle, along with a lot less choice for consumers.

The American model, to be built in China following Ford’s about-face on Mexican assembly, won’t be as varied as it was before. In its short-term cost-cutting product plan, Ford wants only 10 to 20 orderable configurations of the Focus, Fusion, and EcoSport, down from the hundreds seen in recent years. As the Focus isn’t a high-margin vehicle, there’s no need for Ford to give consumers everything they want.

As for variants, there’s little known about that. European customers can expect a high-zoot Vignale version, along with an ST performance line, a wagon, and an upcoming Active soft-roader. American Focus lovers aren’t so lucky. A basic sedan and hatch seems the likely offerings, though with the ST badge coming to both the Edge and Explorer lines, a hotter Focus is surely in the cards. No word on an RS, sorry.

Last year, Ford’s head of global markets, Jim Farley, said the next model won’t have the same volume as it once did. Not surprising, given the Focus’ falling fortunes. Sales of the Focus in the United States reached a high point of 245,992 vehicles in 2012, falling to 158,395 in 2017.

Chinese production should be up and running by the middle of next year, meaning a mid-to-late 2019 arrival on North American shores. Europeans will see the model first, likely by the end of this year.

[Image: Ford Motor Company]

Get the latest TTAC e-Newsletter!

Recommended

31 Comments on “Next-generation Ford Focus Due for April Reveal...”


  • avatar
    Adam Tonge

    “Ford wants only 10 to 20 orderable configurations of the Focus, Fusion, and EcoSport, down from the hundreds seen in recent years.”

    In some cases, hundreds of thousands of orderable configurations.

  • avatar
    dougjp

    Struggling with understanding this ” Would-be buyers can gaze beyond the camouflage at the next-gen Focus in April, according to Automotive News Europe, with the model forgoing an expected reveal at the March Geneva Motor Show “.

    So the reveal at the Geneva auto show is some car with camouflage still on it, and April has a showing at a yet unknown location?

  • avatar
    sportyaccordy

    Good, Ford should have adopted the Honda model long ago.

    Hopefully size wise they split the difference between the current Focus and Fusion with an emphasis on rear leg room. That could pave the way for the cancellation of the Fusion, especially with a “LWB” version of the Focus. Sedans are dead, consolidation is the key.

    • 0 avatar
      brn

      “Good, Ford should have adopted the Honda model long ago.”

      Noooooo. Back in 2000, I was waffling between a Ford and a Honda. I opted for the Ford, because to get the V6, I didn’t need to also buy leather and a sunroof. Honda lost a sale and I got a car that still runs great today (across the street. my neighbor, who works for Honda, bought it from me).

  • avatar
    NN

    I really hope Trump’s SOTU mention of “reciprocal” trade agreements comes into effect extremely soon in regards to China’s automotive exports. They put 25% tariff on American cars exported there. We need to tack 25% on this Focus, the Envision, the Volvos, the CT6 hybrids. Yes I know that will drive production on the Focus at least back to Mexico more likely than the USA, but at least that’s to our neighbor who doesn’t tax the cars we ship to their market.

    • 0 avatar
      theBrandler

      Yeah that is desperately needed. I can’t believe China is still allowed to be a viable competitor her in the USA when they make every effort possible to keep our products from being competitive in their markets.

      • 0 avatar
        Robbie

        https://en.wikipedia.org/wiki/Chicken_tax

        • 0 avatar
          NN

          Yes, yes, we know of the chicken tax. Not the same. We charge 25% import tariff on pickup trucks or open backed commercial vans, and 2.5% on everything else imported into the USA. The Focus will be subject to 2.5%.

          The Chinese charge 25% on everything imported. Our biggest automotive exports to China are BMW X5’s, Benz SUV’s, Jeeps and Teslas. All are hit with a large tariff.

          We should in the least do the same, or convince them to drop their tariff and reciprocate across the board.

      • 0 avatar
        Big Al from Oz

        theBrandler,
        American products do very well in China. Buick? Caddy in China is outperforming the US ……. McDonalds? Coke, Pepsi, KFC …………. and the list is endless.

        There is more than manufacturing in the world. We really need to understand this. As the world becomes more automated due to robotics we need to look at other innovative avenues to earn a living.

        Living in the past ain’t good for the future.

    • 0 avatar
      threeer

      Or…you can build a car in China as a foreigner all for the low, low cost of: joining a JV that is slanted heavily toward the Chinese (if not owned by the government to begin with) and hand over all of your technological know-how (or just have it stolen outright). I found it slightly ironic that the Chinese leader stood up and preached open markets last year. As long as OTHER markets are open for their goods, then all is good, I suppose.

      If my family had not suddenly grown, I was very close to buying a (made in MI) Focus. Sad that they’ll be coming from China now. I know most buyers won’t give a fig (or even necessarily know), but it’s still a little painful. I would like to see the playing field leveled, but not sure we’ll ever see that in our lifetime.

    • 0 avatar
      Superdessucke

      You are a true American. Hope this flops big. F u Ford. I hope the Trump Administration slaps a nice big tariff on each one.

  • avatar
    Asdf

    This Focus will flop in the US, and deservedly so. Why? Because people won’t be willing to spend their hard-earned dollars and risk their lives on a car built in China, when there are so many better and safer choices out there. Of course there’ll be airheads out there who are unable to distinguish between an iPad and a car, but I’m sure there are not enough of those airheads to make a Chinese-built Focus a viable proposition for Ford in the US.

    • 0 avatar
      slap

      Long, long ago there were similar arguments used about Americans buying cars built in Japan.

      • 0 avatar
        NN

        the difference is that those cars were Japanese companies, and ultimately proved to be superior in a lot of ways. Those companies eventually setup factories in the USA. These Chinese-made cars are from American companies, so the political fire and sense of betrayal will be worse. It is worse IMO than a Chinese company selling cars in America.

        • 0 avatar
          Robbie

          Let them make cars; we sell them iPhones and Hollywood movies… We get the better deal.

          • 0 avatar
            Lorenzo

            You realize the Chinese make “our” iPhones? As for movies, any American branding has been removed because Hollywood makes more money from overseas sales than in the domestic market. That’s why Superman stopped advocating “Truth, Justice, and the American Way”.

          • 0 avatar

            All Iphones are made in China. What are you talking about?

        • 0 avatar
          Big Al from Oz

          NN,
          The Chinese are starting to put out some very good quality products.

          I really believe some of you guys can’t grasp that just because you dislike a country doesn’t mean they are pathetic at manufacturing.

          Learn to judge you adversaries objectively, or you’ll end up with your asses getting kicked.

          • 0 avatar
            NN

            Al,

            I lived in China for a year and go back and forth frequently. I buy containers full of product from China, product that I have not been able to find made competitively in the USA. I like the Chinese people and country just fine. I expect no quality deficiency between a Chinese made Focus and a Michigan built one. This is not about xenophobia, it’s about reciprocal and fair trade laws. All I’m suggesting is that they no longer need any special favors to assist in their development. They are middle class now, a tremendous accomplishment for such a large population over the past 20 years. 50/50 joint ventures & high import tariffs have sold our IP to them and put American manufacturing at a competitive disadvantage. Level the playing field now that they are an equal adversary.

          • 0 avatar
            Big Al from Oz

            NN,
            I did read a funny comment once and it stated “Japan is a free country full of socialist people and China is a Socialist country full of free loving people”.

    • 0 avatar
      brn

      It doesn’t bother me [much] if it’s built in Mexico. If it’s built in China, I’m not buying. My concern isn’t only about quality, it’s also about long term sustainability of our economy. Mexico is a generally productive trade partner. China is a destructive trade partner. If I have a choice, I’ll buy elsewhere.

    • 0 avatar
      raph

      Price it right and people will buy. I remember when Hyundai first hit and started seeing them everywhere.

  • avatar
    George B

    Will the new model get a conventional torque converter and planetary gears automatic? The current Focus is held back by the transmission choice for the high volume configurations.

  • avatar
    Big Al from Oz

    I think the Chinese built Focus will be a better quality product than the US produced Focus.

    The US with its high production costs can’t afford to pay attention to detail.

    The US will need to stick to it’s mediocre quality large trucks.

    The US is trying to maintain the “consumer” market with high overheads. This is challenging.

  • avatar
    AljerHyss

    Communism is a form of human criminality.

    You will trust a communist at your peril.

    These two points were true all those decades ago at the beginning of the cold war, and they are just as true today.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Vulpine: @jack4x: Semi trucks aren’t driven by un-trained idiots, either. drivers of Semi trucks are required...
  • Carrera: Every Saturday I take my daughter to balet. Since it only lasts one hour, I just sit in my modest, little...
  • DC Bruce: Once your German machine is out of its 3-year warranty, you’ll probably want to sell it before it...
  • pveezy: That’s because if you want a reasonably price EV, and you don’t want a car that makes you look like a total...
  • pveezy: I know everyone loves to hate on the Camry using tired old 2003 tropes about the colour beige, but it is a...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber