By on February 23, 2018

mini electric concept

BMW Group has signed with Great Wall Motors to produce Mini-branded vehicles in China. This is the German automotive group’s second joint venture in the region and will not affect its current alliance with Brilliance Auto — which builds BMW models specifically equipped to appeal to the Chinese market.

The same will be true for the Mini deal with Great Wall, as the entirety of the production line will be electric vehicles. While the main reason for this is to ensure BMW hits its government-imposed quota for EVs, Great Wall said the venture would help it meet the needs of Chinese consumers and tap into the new energy vehicle market both home and abroad.

Mini has said a production version of the Mini Electric Concept won’t happen until November of 2019, but there’s been buzz that the automaker may seek widespread electrification after that. Interestingly, Chinese Minis will use a new platform developed by the joint venture, rather than rely on whatever architecture the Western-built EV adheres to. That’s two separate plug-in product lines. Will EV exclusivity be the future of the brand? 

With automakers scrambling to meet strict new targets in China, — which has called for electric and rechargeable hybrid vehicles to account for a fifth of an automaker’s total sales by 2025 — BMW Group could be positioning Mini to assume the majority of the responsibility. However, as a separate marque with a completely different partner, it’s unlikely the Mini EVs will count toward the rest of the auto group’s total.

Instead, Mini might serve as a testbed to help BMW make up its mind on how to approach the Chinese rules. Larger companies will be expected to produce over a million plug-ins in just a couple of years to satisfy the new electrification and fuel economy requirements. The catch is, the consumer base doesn’t yet purchase enough of them to support those numbers. An automaker could be diving headlong into disaster if it isn’t totally prepared.

Reuters reported that the Chinese venture could start making the electric Mini in 2021 or 2022, adding it would also produce models under the Great Wall brand.

Analysts at Bernstein claim they were confused as to why BMW opted to have a minority stake in the deal. Holding less than than a 50-percent stake would give Great Wall rights to any intellectual property the two companies develop together. Neither company has been willing to elaborate further on the deal.

“Next steps will be to agree on the details of a possible joint venture and cooperation agreement and clarify aspects such as the choice of production location and concrete investments,” BMW said. It a separate statement, it also explained it would further expand its alliance with Brilliance.

[Image: BMW Group]

Get the latest TTAC e-Newsletter!

5 Comments on “BMW Group Signs Deal to Build Electric Minis in China...”

  • avatar

    There are a couple of MINI models I’m interested in but there aren’t any dealers in the area. I live in Syracuse, the nearest MINI dealers are in Buffalo and Albany, 150 miles west or 145 miles east, lol. I see a few MINIs around, I wonder where they get them fixed when they need service? I never see the drivers to ask them, I think they just abandon the cars in parking lots. An electric one might not even make it to the dealer on one charge, lol. Toss in Chinese manufacturing and my chances of ever owning one are slim.

    • 0 avatar

      The thru-way doesn’t have much in the way of charging for CHAdeMO or CCS cars. In fact, I don’t see any CCS chargers along the thruway. Even if battery density is good enough to put 200 miles of range into a MINI, 150 miles in the winter is pushing the range a little further than I would feel safe doing. A MINI would be fine in the Boston area, but in places like Syracuse, it would be tough if you needed to travel.

      Probably for the same money as the MINI you could get a Model 3 and use the Superchargers. Tesla so far is the only EV manufacturer that has figured out how to build a charging network. Until Shell Charge makes it to the US and/or other oil companies get into the game, I don’t see much happening in non-Tesla charging networks. My top choices for new EVs are Porsche and Mercedes, but their charging networks have me worried. I probably won’t need public charging with those cars, but, it’s nice to know the network is there in case I do.

  • avatar
    SCE to AUX

    A Mini EV by 2020? May as well be the 12th of Never.

  • avatar
    Tele Vision

    Great. A Mini with a huge back seat and a battery.

    Sign. Me. Up.

  • avatar

    1. To most folks, a Mini and a Fiat 500 look nearly identical.

    2. In the US, EVs sell mostly in California.

    3. California is already awash in Fiat 500e electrics, which can be leased new for peanuts or bought used for pocket change.

    4. So since the new Mini EV was announced, I have been wondering, where on earth does Mini think they’re going to sell it? Now we know: China! (But on a new platform…presumably engineered to omit the costly bits, such as safety and durability.)

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • ToolGuy: Best-looking vehicle currently assembled in Alabama or Georgia isn’t made in Alabama and isn’t a...
  • probert: I drive my EV and have few issues. I am fortunate to be able to charge at home, and have stations along my...
  • probert: Well, just to note, the leaf is one of the lowest range EVs available. Most EVs are a lot of fun to drive...
  • Art Vandelay: Still better styling than Korean cars
  • probert: No, they are not.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber