By on August 21, 2017

nissan emblem badge logo

Earlier this month, Nissan announced it was in the final stages of sealing a deal to sell its entire EV battery business to Chinese investment firm GSR Capital. The sale includes battery plants in Tennessee, England, and Japan, with a preamble where the Japanese automaker has to buy up minority shares of Automotive Energy Supply Corp. from NEC Corp.

From there, it can sell off the business to GSR for a cool $1 billion — which isn’t a bad deal for the Chinese company. Nissan used around $1.4 billion in government funds building its U.S. factory in 2010, and the remaining plants weren’t exactly cheap to build. So why is Nissan selling them off?

For starters, the Leaf hasn’t been the sales leader the manufacturer hoped for. Even though global deliveries surpassed the 250,000-unit milestone in December 2016, Leaf sales don’t go beyond 50,000 units annually. By electric vehicle metrics, that’s still a win. However, the Tennessee factory is capable of producing 200,000 complete EV battery packs a year — well beyond the company’s current needs. 

Reports point to the next-generation Leaf coming equipped with a less competitive power source and a more competitive price tag. Industry rumors have the 2018 model possessing a range of 143 miles per charge. That’s well below the 215-mile range of the Tesla Model 3 and the 238-mile range of the Chevrolet Bolt, both of which compete in the same segment as the Leaf.

Nissan hasn’t revealed its marketing plan for the new EV, but it’s assumed the car will come with several battery options and a base price $5,000 lower than the Bolt’s. Higher trim levels may even bridge the range gap. But, even with moderate sales, Nissan still needs to acquire its batteries from somewhere. In fact, its Tennessee assembly plant exists side-by-side with its EV battery factory and is part of the deal with GSR.

It’s difficult to see how this benefits the Japanese automaker. While GSR gets to become an important battery supplier for Chinese customers, Nissan gets to purchase its own hardware after having sold off the factories.

“This will enable GSR to grow its business and look for other opportunities,” Nissan North America spokesman Brian Brockman told Automotive News. “It will give them the scale to further develop their batteries and look for other opportunities.”

While altruism is its own reward, there isn’t usually a lot of money in it. But, by handing the battery business off, Nissan has alleviated some of the financial risks associated with production and engineering. It may have bit off more than it could chew and didn’t want to hold onto a side business it wasn’t taking full advantage of.

“The battery business alone will not make money, you have to have scale, you have to have the supply chain,” said GSR chairman Sonny Wu. “It’s a bloody, cutthroat game. The auto OEMs will lock you in for five years.”

Nissan has been selling stakes in other businesses, including parts supplier Calsonic Kansei and forklift manufacturer UniCarriers, to better focus on developing superior electric powertrains and autonomous driving technology. Nissan is also looking to push into Southeast Asia with smaller, more traditional automobiles since its purchase of a controlling stake in Mitsubishi Motors.

Under GSR ownership, the battery company will continue as the exclusive supplier of the Leaf’s power source.

Get the latest TTAC e-Newsletter!

10 Comments on “Take It or Leaf It: Nissan is Selling Its Battery Building Business to the Chinese...”


  • avatar
    SCE to AUX

    Seems like Nissan is unofficially ceding their early lead in the EV market, by producing a sub-par 143-mile Leaf 2.0 and relinquishing control of its battery supply. It also implies they don’t think they’ll sell many Leaf 2.0s.

    Just making it cheaper than a Bolt doesn’t mean it will sell. The i-MiEV was cheap; with its short range and goofy looks, it didn’t sell.

    Company T, meanwhile, is thinking much bigger, but then again, they have to.

    • 0 avatar
      th009

      Setting the Bolt and the Model 3 aside, the Leaf’s 143 miles of range is not much better than the e-Golf’s 125 miles. The latter is $2000 less expensive and a significantly better car (range aside). But maybe the new model will bridge the gap.

  • avatar

    I guess Nissan bought the line about our government blue sky thinking that EV’s are the only solution. The government subsides did help raise demand but EV’s are not for most of this country. Even California- most people don’t realize its a huge state, one thousand miles north to south and three hundred from ocean to Nevada or Arizona. I can only see them working in San Francisco and the west L.A. area. Unfortunately those areas control the state government.
    Was the 1.4 billion government funds a loan?

  • avatar
    mchan1

    Why couldn’t Nissan start up its hybrid unit?

    Many auto makers are still making hybrids. Toyota is still selling hybrid vehicles in many of its model including its Lexus brand.
    Honda released the newer Accord hybrid and it possibly may release the Civic hybrid again.

    Why did Nissan pull the hybrid model off production when hybrids are still selling? The Nissan Rogue now has a hybrid model.

    • 0 avatar
      SoCalMikester

      toyota got in early and mastered the game. when i think hybrid, i automatically think prius.

      but yes, theyre dumb. when gas goes back towards $4/gal, even subprime people are going to want new hybrids, and FCA/mitsubishi arent there to cater to them.

      theres always hyundai/kia though.

      • 0 avatar
        tnk479

        And just when will that be Mike? I ask because most signs now seem to back the “lower for longer” narrative. No doubt that could change but I don’t see any reasons to question that narrative currently.

  • avatar
    stingray65

    Nissan obviously believes that EV sales will not be ramping up anytime soon. This means that they are now predicting any or all of the following: 1) EV subsidies will soon be reduced or eliminated, 2) Battery costs are not coming down nearly as fast as predicted, 3) Current Lithium batteries are going to be displaced by another technology requiring a different production process and obsoleting Lithium oriented factories.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Inside Looking Out: Did you mean President Yeltsin?
  • Tele Vision: I recently bought a 2003 4Runner with the 4.0L V6. That engine makes more horsepower than the...
  • Corey Lewis: Good catch, I didn’t notice the additional overlap in 79. Corrected.
  • mcs: “There were limited changes to the Colt lineup in 1979,” 1979 was the first year for the fwd hatch....
  • Greg Hamilton: Mike It’s amazing that something (CO2) that makes up 0.04% of the atmosphere and is used by...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber